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LG's OLED line is the reference for picture quality in most living rooms: each pixel lights itself, so blacks are truly black and contrast is effectively infinite. The 120 Hz panel, HDMI 2.1 inputs and low input lag make it as good for PS5 and Xbox Series X as for film, and webOS with Google Assistant and Alexa built in is quick and well organized. Reviewers consistently praise the picture and design; the main complaints are brightness in very sunny rooms and the risk of permanent image retention from static logos. It costs more than a comparable-size QLED or Mini-LED, so buy it for contrast and viewing angles rather than for peak brightness.
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Lowest price we've seen: CA$874.99 on Nov 10 at tvoutlet.ca. Tracked across 7 stores since Nov 10.
Owners rate it very highly, mostly for contrast, black levels and gaming performance. Complaints centre on brightness in bright rooms and worry about burn-in with news channels and game HUDs.