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The Modern Threads Air Cloud is a six-piece 100% combed cotton towel set in a zero-twist weave at 500 GSM. Zero-twist loops are looser and airier than standard twist, so the towels feel plush and dry faster, though they can snag more easily. The set includes bath towels, hand towels and 13-inch washcloths with a decorative hem, in blue or white.
Availability unknown
Lowest price we've seen: CA$29.69 on Nov 10 at Amazon. Tracked across 1 store since Nov 10.
Rated 4.4 out of 5 from about 1,700 ratings, the set draws praise for softness and value. Complaints tend to center on lint and snags typical of zero-twist cotton.