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DJI
DJI Neo
−49%
Tech · Target

Palm-sized drone that shoots like a pro

DJI Neo

The DJI Neo is a tiny, easy-to-fly camera drone that's perfect for travellers and first-time pilots who want smooth aerial shots.

Deal score 0.0 · Good deal
$303.85$599.00 Target's regular price

You save $295.15 at Target

Deal.ai's agents found this deal on November 5. The store may have changed its price since.

Why it's a great deal

  • Target lists its regular price at $599.00: 49% off by its own figures
  • Rated 4.9 out of 5 by 43 buyers
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Every store we checked

  • WalmartNew

    In stockSold by Adorama Camera

    $169.00Observed at 3:08 PM
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  • Best BuyNew

    In stock

    $169.00Observed at 3:08 PM
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  • AdoramaNew

    In stock

    $169.00Observed at 3:08 PM
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  • eBayPre-owned

    Availability unknownSold by aceofparts10 (99.7% positive, 157,500 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $69.95+ $9.95 shippingVerified
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  • eBayRefurbished

    Availability unknownSold by skyflow_6 (99.5% positive, 1,800 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $99.00Free shippingVerified
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  • eBayNew

    Availability unknownSold by discountsupplierx (100% positive, 10 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $129.00+ $10.15 shippingVerified
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  • PayMore MassapequaNew

    Availability unknown

    $159.99Observed at 3:08 PM
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  • camriseNew

    Availability unknown

    $169.00Observed at 3:08 PM
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  • Focus Global DigitalNew

    Availability unknown

    $169.00Observed at 3:08 PM
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  • Mojo Cameras and ComputersNew

    Availability unknown

    $299.99Observed at 3:08 PM
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  • TargetNew

    Availability unknown

    $303.85Observed at 3:07 PM
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Price history and every store's price →

Reading Target’s product page for the details…

Specs

Controller Type
Smartphone
With Camera
Yes
Mini
Yes
Indoor
Yes
Color
Gray
Maximum Speed
up to 36 mph
Operating Distance
6.2 mi Operating Distance
Flying Time
18 min flying time

About the DJI Neo

The DJI Neo is a 135-gram selfie drone that flies without a controller, launching and landing from your palm and shooting 4K video. It is the lightest and cheapest way into DJI's camera drones, and it is small enough to skip registration in most countries. Its lowest recent price was $209.99 on October 30, 2026, against a high of $249.95 on November 2, 2026, so the current spread is about $40.

Best forFirst-time drone buyersSolo travelers and vloggersFlying indoors and in tight spacesCasual social media clips
Pros
  • Under 250 g, so no registration in the US and most of Europe
  • Palm takeoff and landing with no controller needed
  • 4K video and stabilized footage at this price
  • Prop guards included, safe to fly indoors
  • Up to 18 minutes of flight time
  • Works with the phone app or DJI's RC controllers
Cons

More deals like this

  • All DJI deals and products
  • Early Black Friday Camera Deals 2026

Compare the DJI Neo

  • DJI Neo vs DJI Flip
  • DJI Mini 3 vs DJI Neo

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No obstacle avoidance, so it flies into things
  • Single-axis gimbal; stabilization is electronic and crops the frame
  • Wind handling is limited at this weight
  • 18 minutes is short, and real-world time is often less
  • No 4K at high frame rates and no vertical shooting mode
  • What reviewers say

    • 4.9 / 543 ratings

    Owners rate it 4.7 out of 5 across about 1,300 ratings and treat it as a fun, easy first drone. Most praise how quickly it gets airborne and how little it costs for 4K. Complaints center on wind sensitivity, short battery life and the lack of obstacle sensors.

    Pros
    • Palm launch and app-free quick shots
    • Light weight and easy carrying
    • Good video quality for the price
    • Simple enough for beginners
    Cons
    • Struggles in moderate wind
    • Battery drains faster than the 18-minute claim
    • No obstacle avoidance
    • Electronic stabilization crops and softens edges

    Questions and answers

    Is the DJI Neo worth it?
    Yes if you want cheap, simple 4K selfie footage and will fly close and low. Skip it if you need long range, wind resistance or obstacle avoidance.
    Do I need a controller to fly the Neo?
    No. It takes off from your palm and follows preset quick shots on its own. A phone or DJI RC controller adds manual control and longer range.
    How long does the battery last?
    DJI rates it at 18 minutes. Expect closer to 12 to 15 minutes in real use, less in wind or cold.
    Does it need to be registered?
    In the US it weighs 135 g, under the 250 g limit, so recreational flyers do not need FAA registration. Rules differ by country, so check locally.
    Is the Neo better than the Mini 4K or Mini 3?
    The Mini 3 and Mini 4K have a real gimbal, longer flight times and better wind handling. The Neo wins on price, weight and controller-free flying.
    When is the Neo cheapest?
    It hit $209.99 on October 30, 2026, about $40 below the $249.95 high on November 2, 2026. Holiday sales and bundle discounts are the usual low points.
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