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LG OLED evo AI W6 4K Smart TV with Wallpaper Design

LG OLED evo AI W6 4K Smart TV with Wallpaper Design

4.7· 59 ratings

Last price we saw

$3,699.99at Best Buy, last seen Oct 30

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Our take on the LG OLED evo AI W6 4K Smart TV with Wallpaper Design

The LG OLED evo AI W6 is a 77-inch 4K OLED TV built around a wallpaper design: the panel is just 9.9 mm thin and mounts flush to the wall with no visible wires. A separate Zero Connect Box sends video and audio wirelessly from up to 30 feet, so only the power cable reaches the screen. It runs at 120 Hz with four HDMI ports, HDR, Google Assistant and Siri support, and LG's α11 AI processor. Its only recorded price is $3,699.99 at Best Buy as of October 29, 2026, so there is no lower recent price to compare against.

Best forBuyers who want a gallery-like wall installation with no cable clutterLarge, bright living rooms where reflections are a problemMovie and sports viewers who want deep blacks and 120 Hz motionOwners who keep AV gear in a cabinet away from the screen
Pros
  • Panel is 9.9 mm thin and sits flush to the wall
  • Zero Connect Box removes nearly all cables from the screen
  • Brightness Booster Ultra rated 3.9x brighter than conventional OLED
  • Reflection Free Premium coating cuts glare in bright rooms
  • Four HDMI ports and 120 Hz refresh for consoles and sports
  • Supports Google Assistant and Siri
Cons
  • $3,699.99 is a flagship price for a 77-inch set
  • Wireless box needs line of sight and power within 30 feet
  • Only the power cable is included; no stand or wall-mount hardware listed
  • OLED panels can dim on static logos and news tickers
  • Wallpaper mounting is best done by a professional

LG OLED evo AI W6 4K Smart TV with Wallpaper Design prices at every store

  • Best BuyCheck price at Best Buy

LG OLED evo AI W6 4K Smart TV with Wallpaper Design price history

$3,699.99$3,699.99
Oct 29Oct 30

Lowest price we've seen: $3,699.99 on Oct 29 at Best Buy. Tracked across 1 store since Oct 29.

What reviewers say

The set carries a 4.7 out of 5 rating from 59 ratings, and LG's own site shows a syndicated 4.7 out of 5 from 22 reviews. Owners of LG's wallpaper OLEDs generally praise the flush mount and the clean look, while noting the price and the care needed for installation.

Pros
  • Flush, cable-free wall look
  • Bright, punchy picture for an OLED
  • Zero Connect Box keeps sources out of sight
  • Strong contrast and viewing angles
Cons
  • High price
  • Installation is not a one-person job
  • Wireless box placement takes planning
  • Reflections still appear at extreme angles

From Best Buy

  • Wallpaper Design just 9.9 mm thin, mounts flush to the wall with no visible wires
  • Zero Connect Box wirelessly transmits video and audio from up to 30 feet away
  • Hyper Radiant Color Tech with Brightness Booster Ultra, Perfect Black and Perfect Color
  • Brightness Booster Ultra is 3.9x brighter than conventional OLED TVs
  • α11 AI Processor with Dual AI Engine: 5.6x greater AI neural processing, 50% faster operation, 70% improved graphics
  • Reflection Free Premium minimizes screen reflections
Sizes
77"
Fit
Wallpaper design, 9.9 mm thin, mounts flush to the wall
Guarantee
5-year panel warranty
In the box
Power cable

What buyers say

Buyers like
  • Syndicated rating of 4.7 out of 5 stars from 22 reviews on lg.com

Specifications

Resolution
3840 x 2160
High Definition
Yes
HDTV Format
4K
Color
Black
Screen Form
Flat
Display Type
OLED
Assistant Support
Google Assistant, Siri
HDR

Questions and answers

Is the LG W6 worth $3,699.99?
It is worth it if a flush, cable-free wall installation matters as much as picture quality. You pay a premium over standard OLEDs for the 9.9 mm panel and the Zero Connect Box.
How does the W6 differ from LG's G-series OLEDs?
Both are wall-mount designs, but the W6 goes thinner and moves all inputs to a wireless box. The G-series keeps wired connections on the set and usually costs less.
Do I need a soundbar with it?
The panel is so thin that built-in sound is limited, so most buyers add a soundbar or use the Zero Connect Box with an AV receiver. Plan for that in the budget.
What comes in the box?
The listing includes the power cable. Budget separately for a wall mount and installation, since no stand or mount hardware is listed.
How far can the Zero Connect Box be from the TV?
LG rates the wireless link at up to 30 feet. Keep the box in the same room with a clear path to the screen for a stable signal.
When is it cheapest?
The only recorded price is $3,699.99 at Best Buy as of October 29, 2026. Watch for Black Friday and Super Bowl season, when flagship TVs typically see their deepest cuts.
What do buyers say about the LG OLED evo AI W6 4K Smart TV with Wallpaper Design?
Rated 4.7 out of 5 from 59 ratings. Buyers like: Syndicated rating of 4.7 out of 5 stars from 22 reviews on lg.com.
Yes
Refresh Rate
120 Hz
Connectivity
Bluetooth, Wi-Fi, USB, HDMI, Optical Audio
Supported Streaming Services
Netflix, Prime Video, YouTube, HBO, Disney+
Width
67.4 in wide
Screen Size
77 inches
Depth
0.4 in deep
Weight
73 lb
HDMI Ports
4 HDMI ports