Best Diesel watches

Top pick: Diesel Spiked (black sunray, steel bracelet) — it's the purest expression of what people come to Diesel for: a big 49mm case, chronograph movement and a chunky bracelet that reads as a statement without tipping into novelty. If you want one watch that looks like a Diesel, this is it.

Who the others suit:

• Spiked DZ4685 (green dial) — same bold case, but the green dial makes it the more distinctive choice if black-on-black feels too safe.
• Mr. Daddy Slim — the oversized look in a slimmer, easier-to-wear case; good if 49mm+ feels too much.
• Mr. Daddy Gold — the loud, jewellery-like piece for nights out rather than the office.
• Master Chief — the practical everyday one: 45mm, 100m water resistance, less flash.
• Scraper — the understated, smaller-case option for someone who wants Diesel's name without the bulk.
• D-Era — a compact 38mm dressier case; the pick if you want something that slips under a cuff.

One caveat: Diesel's big cases wear large on smaller wrists — try one on if you can.