Best value OLED TVs

Top pick: Samsung S90F — the best balance of OLED picture and price in the most popular size. Bright QD-style panel, strong contrast, and a huge pool of owner ratings, so it's the safest "buy this and stop researching" choice.

Who the others suit:

• LG C6 (65") — the all-rounder for movie nights: Dolby Vision and Dolby Atmos, plus LG's webOS.
• Samsung S95F (55") — if you want the step-up panel and a smaller room.
• LG G5 / Panasonic Z95B — brightest, most premium picture; worth it only if you'll pay for the last few percent.
• Sony A95L / A90K — best motion and upscaling for sports and older content.
• LG C44 (42") — a bedroom or gaming-desk size.
• Sansui 55" — the cheapest way into OLED, with the picture-quality compromises that implies.

Match the size to your viewing distance first; the panel differences matter less than getting the right size.