Samsung 65" U8000H Crystal UHD 4K TV vs Insignia 75-Inch 4K Fire TV

The Samsung U8000H is the better-built, more feature-complete TV: a genuinely capable 4K upscaler, smooth motion handling for sports and games, Samsung Gaming Hub for cloud gaming, and both Google Assistant and Alexa. The Insignia 75-inch Fire TV wins on pure screen size and Fire TV's Alexa-first interface, but it is a budget set with a basic 60Hz panel, HDR10 only, and plastic feet. Buy the Samsung for picture processing, gaming and a polished smart platform; buy the Insignia only if the biggest possible screen at the lowest outlay matters more than refinement.

• Choose the Samsung U8000H if you want sharper upscaling of cable and older content, smoother sports and gaming motion, and a smart platform with both Alexa and Google Assistant.
• Choose the Insignia 75-inch Fire TV if you sit far back and want the largest picture for the room, and you already live inside the Alexa and Fire TV ecosystem.