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LG C6 Series OLED 4K Smart TV vs Sony BRAVIA XR A95L QD-OLED TV

Both are 77-inch 4K 120 Hz OLEDs, so the split comes down to panel type and platform. The LG C6 uses a WOLED panel with Brightness Booster Pro and the Alpha 11 processor, and webOS is fast and simple. The Sony A95L uses QD-OLED, which reviewers consistently rate higher for color volume and HDR punch, and Google TV plus a wide port set suits console and soundbar owners. Buy the Sony if picture quality is the priority; buy the LG if you want a lighter set, Siri/AirPlay habits, or the simpler webOS remote.

  • Choose the LG C6 if you want a lighter 77-inch OLED with webOS, Siri support and LG's proven OLED processing at the lower end of the flagship tier.
  • Choose the Sony A95L if you want the best color and HDR brightness in this size and use Google TV, Google Assistant or Alexa.

Prices

  • LG C6 Series OLED 4K Smart TV: $1,699.99 at cityhome.com (last seen Nov 1)
  • Sony BRAVIA XR A95L QD-OLED TV: $3,195.00 at eBay (checked today)
  • Difference: the LG C6 Series OLED 4K Smart TV is $1,495.01 cheaper than the Sony BRAVIA XR A95L QD-OLED TV at the latest prices (Nov 1 and Nov 8)
LG
77" Class OLED 4K HDR C6 Series Smart TV

LG C6 Series OLED 4K Smart TV

77" Class OLED 4K HDR C6 Series Smart TV

$1,699.99at cityhome.comObserved Nov 1, 2026, 11:48 AM
See all prices and details
Visit cityhome.com
Pros
  • Brightness Booster Pro lifts HDR highlights well above older LG OLEDs
  • Alpha 11 processor handles upscaling and AI tone mapping
  • webOS is quick and the magic remote is easy to learn
  • Lighter than most 77-inch rivals at about 84 lb
  • Dolby Vision, Dolby Atmos and Filmmaker Mode included
Cons
  • WOLED whites can wash out saturated colors next to QD-OLED
  • No headphone jack and fewer HDMI-side options than Sony
  • Siri support is limited compared with Google/Alexa integration
  • Stand design is wide and needs a broad media console
Sony
Sony 77” Class BRAVIA XR A95L QD-OLED 4K HDR Smart TV with Google TV

Sony BRAVIA XR A95L QD-OLED TV

Sony 77” Class BRAVIA XR A95L QD-OLED 4K HDR Smart TV with Google TV

4.6(202 ratings)
$3,195.00at eBayVerified
See all prices and details
Visit eBay

Store links may earn us a commission.

Pros
  • QD-OLED delivers the widest, brightest color in this class
  • Cognitive Processor XR handles upscaling and motion well
  • Four HDMI inputs, LAN and a headphone jack for flexible setups
  • Google TV with both Google Assistant and Alexa
  • Rated 4.6 out of 5 by 202 owners
Cons
  • Heavier stand footprint and a camera bump on the top bezel
  • Google TV interface can feel busier than webOS
  • QD-OLED panels are sensitive to direct sunlight and burn-in risk with static content
  • No Dolby Vision gaming at 4K/120 on all inputs

What separates them

LG C6 Series OLED 4K Smart TVSony BRAVIA XR A95L QD-OLED TV
Panel technologyWOLED with Brightness Booster Pro and an extra white subpixelQD-OLED with XR Triluminos Max quantum dots
Color volumeStrong and accurate, but white subpixel dilutes saturated highlightsWider, brighter saturated colors, especially in HDR
Peak brightnessUp to 3.2x brighter than older LG OLEDs per LGUp to 200% brightness of its predecessor per Sony
Smart platformwebOS with LG Channels and a pointer remoteGoogle TV with Google Assistant and Alexa built in
Voice assistantsSiri listed in specsGoogle Assistant and Amazon Alexa
PortsHDMI, USB, optical, Bluetooth, Wi-Fi4 HDMI, USB-A, optical, headphone jack, LAN, Wi-Fi 6
Weight (77-inch)About 84 lbAbout 77.6 lb without stand
Owner satisfactionLong-running C-series following; few complaints beyond panel lottery4.6 out of 5 from 202 ratings

Price history

$3,498.00$1,699.99
Nov 1Nov 8
  • LG C6 Series OLED 4K Smart TV: lowest $1,699.99 on Nov 1 at cityhome.com.
  • Sony BRAVIA XR A95L QD-OLED TV: lowest $3,498.00 on Nov 5 at Amazon; $3,498.00 on Nov 8.

Prices at every store

LG C6 Series OLED 4K Smart TV

  • BrandsMart USANew

    In stockReturn policy

    $1,999.99Observed at 5:34 PM
    Visit BrandsMart USA
  • cityhome.comNew

    Availability unknown

    $1,699.99Observed Nov 1, 2026, 11:48 AM
    Visit cityhome.com
All 2 stores and price history →

Sony BRAVIA XR A95L QD-OLED TV

  • Best BuyNew

    In stock

    $3,498.00Free shippingObserved at 5:34 PM
    Visit Best Buy
  • eBayOpen box

    Availability unknownSold by dbmacmath (100% positive, 158 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $2,999.99Free shippingVerified
    Visit eBay
  • eBayNew

    Availability unknownSold by coolbeens (99.8% positive, 7,500 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $3,195.00Free shippingVerified
    Visit eBay
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $3,498.00Observed Nov 4, 2026, 7:42 PM
    Visit Amazon

Store links may earn us a commission. Some prices via Klarna.

All 4 stores and price history →

Specs compared

SpecLG C6 Series OLED 4K Smart TVSony BRAVIA XR A95L QD-OLED TV
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeOLEDOLED
Assistant SupportSiriGoogle Assistant, Amazon Alexa
HDRYesYes
Refresh Rate120 Hz120 Hz
ConnectivityBluetooth, Wi-Fi, USB, HDMI, Optical AudioBluetooth, Wi-Fi, USB, HDMI
Screen Size48 inches, 55 inches, 65 inches, 77 inches, 83 …77"(76.8")
Weight31 lb, 41.8 lb, 84 lb, 98 lb, 134 lb77.6 lb
Show all 40 specsShow fewer specs
SpecLG C6 Series OLED 4K Smart TVSony BRAVIA XR A95L QD-OLED TV
Dimensions without stand—Approx. 1716 x 985 x 35 mm
Dimensions with stand—Approx. 1716 x 1014 x 411 mm (Including Camera)
Weight without stand—Approx. 35.2 kg
Weight with stand—Approx. 36.9 kg
VESA hole pitch—300 x 300 mm
Wi-Fi standard—Wi-Fi Certified 802.11a/b/g/n/ac/ax
Wi-Fi frequency—2.4GHz/5GHz
Bluetooth version—Version 5.2
HDMI inputs—4(4Side)

What reviewers say

Sony BRAVIA XR A95L QD-OLED TV

  • 4.6 / 5202 ratings

Owners rate it 4.6 out of 5 across 202 ratings and mostly praise the picture, color and blacks. Complaints center on price and brightness versus high-end LED sets.

What people mention
  • Picture qualityPraisedOwners call the contrast and color the main reason to buy it.
  • BrightnessMixedIt is brighter than older OLEDs but still dimmer than the brightest Mini-LED sets in a sunlit room.
  • GamingPraisedThe 120 Hz panel and four HDMI ports are well liked for consoles.
  • SetupMixedThe set is heavy and awkward to lift, so mounting takes two people.

Questions and answers

Which is better for movies in a bright room?
The Sony A95L. QD-OLED holds color and highlights better under ambient light, and its XR Triluminos Max layer keeps saturated scenes from washing out. The LG C6 is bright for a WOLED but loses some color punch in a sunlit room.
Which is better for gaming?
Both do 4K at 120 Hz with VRR and low input lag. The Sony adds four full HDMI 2.1 ports and a headphone jack, which helps if you run a console, PC and soundbar at once. The LG's webOS game bar is simpler to tune.
Which lasts longer?
Neither panel has a clear lifespan edge. LG's OLED Care runs pixel refresh and logo dimming; Sony uses similar panel care plus a heatsink on the A95L. QD-OLED is more sensitive to direct sunlight, so keep both out of strong window glare.
Is the Sony worth stepping up to over the LG?
If color volume and HDR impact matter most, yes. The A95L is the reference QD-OLED in this size. If you mainly watch SDR streaming and want a lighter, simpler set, the C6 covers the same bases.
Which has better sound without a soundbar?
The Sony. Its Acoustic Surface Audio+ vibrates the panel itself and tracks voices to the action. The LG C6 uses down-firing drivers that are clear but thinner, so a soundbar helps either way.
Do both support Dolby Vision and Dolby Atmos?
Yes. Both handle Dolby Vision HDR and Dolby Atmos passthrough. The LG adds Filmmaker Mode with ambient light sensing; the Sony adds its own picture presets tuned by Sony Pictures.

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Buying guides that pick them

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  • Best 75-inch OLED TVs
Model year—2023
Supported Streaming Services—Netflix, Prime Video, YouTube, Disney+
Width—67.6 in wide
HDMI Ports—4 HDMI ports
Connections—USB-A, Optical S/PDIF, 1/8" Headphone Jack, HDM…
Bluetooth—Yes
Screen design—Flat
Wi-Fi—Yes
HDCP Version—2.3
VESA-Mount—Yes
Wireless & Streaming—Chromecast, AirPlay
NFC—No
Surround Sound Formats—Dolby Atmos, DTS Digital Surround
HDR Type—HDR10, Dolby Vision, HLG
Ambilight—No
No. of HDMI (pcs)—4
Supported video files—MPEG1, AVCHD, HEVC/H.265, AVC/H.264, MPEG2, MPE…
ARC—ARC, eARC
HDMI Version—2.0, 2.1