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Apple iMac (2024, M4) vs MSI PRO Business AIO Desktop 23.8"

Buy the iMac M4 if you want a fast, quiet all-in-one with a color-accurate 24-inch display, 512GB SSD and Apple's M4 chip for creative work and video calls. Buy the MSI PRO AIO if your priority is storage and a lower price: 1TB SSD and a 100Hz screen for $939.99 at Target as of November 6, 2026, versus $1,129.00 at eBay for the iMac as of November 6, 2026. The iMac costs about $189 more but has far stronger CPU/GPU performance and double the base memory.

Today the MSI PRO Business AIO Desktop 23.8" costs $189.01 less at its best price.

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Apple
Apple iMac (2024, M4)

Apple iMac (2024, M4)

$1,129.00at eBayVerified
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Choose the iMac M4 if you edit video or photos, run demanding apps, or want a Mac with a sharp 4.5K-class display and Thunderbolt 4.

Pros
  • M4 chip handles video editing and multitasking well
  • Sharp 4.5K display with wide color
  • Four Thunderbolt 4 ports and Gigabit Ethernet
  • Quiet, low-power design, ENERGY STAR certified
Cons
  • About $189 more than the MSI
  • Only 512GB storage at base price
  • No memory or storage upgrades after purchase
MSI
MSI PRO Business AIO Desktop 23.8" IPS FHD 100Hz Eye-Care Display

MSI PRO Business AIO Desktop 23.8"

MSI PRO Business AIO Desktop 23.8" IPS FHD 100Hz Eye-Care Display

$939.99at TargetObserved at 7:29 AM
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Choose the MSI PRO AIO if you need 1TB of storage on a budget and mostly do office work, browsing and video calls.

Pros
  • 1TB SSD at a lower price
  • 100Hz refresh rate feels smoother for scrolling
  • Eye-Care mode reduces blue light
  • Standard Intel platform with familiar Windows software
Cons
  • 8GB RAM is tight for heavy multitasking
  • 1080p panel is much less sharp than the iMac's
  • No Thunderbolt ports

What separates them

Apple iMac (2024, M4)MSI PRO Business AIO Desktop 23.8"
Price (new)$1,129.00 at eBay as of November 6, 2026$939.99 at Target as of November 6, 2026
Display24-inch Retina 4.5K, 4480x2520, 500 nits23.8-inch IPS FHD 1920x1080, 100Hz
ProcessorApple M4, 10-core CPU, up to 4.3GHzIntel Core i5-14400, 10-core
Memory16GB unified memory base8GB DDR5
Storage512GB SSD1TB SSD
PortsFour Thunderbolt 4, Gigabit EthernetUSB-A/USB-C and HDMI, no Thunderbolt
UpgradabilityMemory and storage fixed at purchaseMemory and storage fixed at purchase
WirelessWi-Fi 6E, Bluetooth 5.3Wi-Fi 6, Bluetooth 5.1

Price history

  • Apple iMac (2024, M4): lowest $1,349.00 on Nov 6 at PC Richard & Son.
  • MSI PRO Business AIO Desktop 23.8": lowest $939.99 on Nov 6 at Target.

Prices at every store

Apple iMac (2024, M4)

  • PC Richard & SonNew

    In stock

    $1,349.00Free shippingObserved at 7:30 AM
    Visit store
  • WalmartNew

    In stockSold by Datavision Computer Video

    $1,614.00Observed at 7:30 AM
    Visit store
  • eBayNew

    Availability unknownSold by ipowerresale (99.7% positive, 22,200 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $1,129.00Free shippingVerified
    Visit store
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,349.99Free shippingObserved at 7:30 AM
    Visit store
All 9 stores and price history →

MSI PRO Business AIO Desktop 23.8"

  • TargetNew

    In stock

    $939.99Observed at 7:29 AM
    Visit store

Also available at

  • eBayCheck price at eBay
Prices and history →

Specs compared

SpecApple iMac (2024, M4)MSI PRO Business AIO Desktop 23.8"
Included Drives512GB SSD storage—
Internal Storage TypeSSD—
Number Of CPU Cores10-core CPU—
CPU Clock SpeedUp to 4.3GHz (10-core model CPU)—
RAM Typeunified memory—
CPU CacheDynamic Caching (M4 GPU supports)—
Supported OSmacOS—
OS VersionmacOS Sequoia 15.1—
Form FactorAll-in-One—
TypeAll-in-One—
Desktop Monitor BundleYes—
MaterialStandard glass, Nano-texture glass—
Show all 29 specsShow fewer specs
SpecApple iMac (2024, M4)MSI PRO Business AIO Desktop 23.8"
With 4K GraphicsYes—
Ports And InterfacesFour Thunderbolt 4 ports—
Wi-FiWi-Fi 6E (802.11ax)—
BluetoothBluetooth 5.3—
EthernetGigabit Ethernet—
Power Supply Wattage143W power adapter—
Energy Efficiency CertsENERGY STAR certified—
GamingYes—
Typical UsersStudents, Business users, Families—
Skill Level

What reviewers say

Apple iMac (2024, M4)

Owners of the M-series iMacs generally praise the screen, the near-silent operation and the clean all-in-one setup. Complaints center on the non-upgradable memory and storage and the limited stand adjustment.

What people mention
  • DisplayPraisedOwners call the 24-inch 4.5K screen sharp and color-accurate for photos and video.
  • PerformancePraisedThe M4 chip is described as fast for browsing, office work and light editing.
  • NoisePraisedUsers report the iMac stays essentially silent in normal use.
  • UpgradabilityCriticisedBuyers complain that RAM and SSD are soldered and must be chosen at purchase.
Reviews
  • Best All In One Computers - The reviews on this page have been selected by our editors, but have been optimized by our commerce team
  • I’ve Tested the 3 Mac Desktops That Apple Makes, and There’s a Clear Winner

Questions and answers

Which is better for video editing?
The iMac M4. Its M4 chip, 16GB unified memory and 4.5K display outperform the MSI's i5-14400 and 8GB RAM for timeline scrubbing and export.
Is the iMac worth the extra $189?
For creative work, yes. You get a much sharper screen, double the memory and Thunderbolt 4. For basic office tasks, the MSI covers it for less.
Which has more storage?
The MSI, with a 1TB SSD versus 512GB on the base iMac. Both are fixed at purchase.
Can I upgrade the RAM later?
No. Both machines solder memory and storage, so buy the capacity you need up front.
Which is better for students?
Either works. The MSI's lower price and 1TB storage suit coursework and media; the iMac suits design and video majors.
Do both have Ethernet?
The iMac includes Gigabit Ethernet. The MSI relies on Wi-Fi 6 unless you add a USB adapter.

More comparisons

  • Apple iMac (2024, M4) vs HP OmniStudio X All-in-One Desktop
  • Apple iMac (2024, M4) vs HP OmniStudio All-in-One Computer 27" FHD Intel Core Ultra 7
  • HP OmniStudio All-in-One Computer 27" FHD Intel Core Ultra 7 vs MSI PRO Business AIO Desktop 23.8" IPS FHD 100Hz Eye-Care Display

Buying guides that pick them

  • Best gaming all-in-one computers
Serious players, Casual gamer
—
Display Size24-inch—
Processor Brand—Intel CPU
Number Of Cores—10-core
Color—Black
Hard Drive Type—Solid State Drive
Installed Memory—8 GB RAM
Drive Capacity—1 TB Storage