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Audio-Technica AT-LP70X Turntable vs Audio-Technica AT-SB727 Sound Burger

Buy the AT-LP70X if you want a main turntable for a stereo or powered speakers. It is fully automatic, plays 33⅓ and 45 rpm, and takes upgradeable VM95 styli. Buy the AT-SB727 Sound Burger if you want a portable, Bluetooth-capable player for 45s and the occasional LP on the go. The LP70X's lowest recent price was $249.00, and the Sound Burger is $199.00 at Best Buy as of November 7, 2026.

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Audio-Technica
Audio-Technica AT-LP70X Fully Automatic Belt-Drive Turntable

Audio-Technica AT-LP70X Turntable

Audio-Technica AT-LP70X Fully Automatic Belt-Drive Turntable

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Choose the AT-LP70X if you want a plug-and-play home deck with automatic start/stop, both speeds, and a cartridge you can upgrade.

Pros
  • Fully automatic start, stop and tonearm return
  • Plays both 33⅓ and 45 rpm
  • Upgradeable VM95 stylus family
  • J-shaped tonearm with lift lever and lock
  • Built-in switchable phono preamp
Cons
  • Not portable
  • No Bluetooth
  • Costs about $50 more than the Sound Burger at current lows
Audio-Technica
Audio-Technica AT-SB727 Sound Burger

Audio-Technica AT-SB727 Sound Burger

$199.00at Best BuyObserved Nov 6, 2026, 5:53 PM
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Choose the AT-SB727 Sound Burger if you want a light, battery-friendly portable player with Bluetooth and USB-C charging for 45s and casual listening.

Pros
  • Portable at 900 g with battery power
  • Bluetooth and USB-C
  • Plays 45s and LPs on the go
  • $199.00 at Best Buy as of November 7, 2026
  • Built-in preamp with line-level output
Cons
  • 45 rpm only, so 33⅓ LPs need workarounds
  • Manual tonearm, no auto-stop
  • No user-upgradeable stylus path like VM95
  • Small body picks up more vibration

What separates them

Audio-Technica AT-LP70X TurntableAudio-Technica AT-SB727 Sound Burger
OperationFully automatic start/stop with auto-stop and tonearm returnManual tonearm, no auto functions
Record speeds33⅓ and 45 rpm45 rpm only
PortabilityNot portable; sits on a shelf900 g, runs on battery, carries anywhere
WirelessNo Bluetooth; RCA output onlyBluetooth plus USB-C
CartridgeAT-VM95C, upgradeable with any VM95 stylusVM-series cartridge, not a user-upgrade path like VM95
BuildLarger three-piece body, about 1 lb heavier than LP60X, better vibration controlDie-cast aluminum platter in a compact plastic body
OutputsRCA with ground wire, built-in switchable phono preampLine-level output, built-in preamp, Bluetooth
Price$249.00 lowest recent daily price$199.00 at Best Buy as of November 7, 2026

Price history

$589.00$199.00
Oct 31Nov 6
  • Audio-Technica AT-LP70X Turntable: lowest $249.00 on Oct 31 at Turntable Lab; $589.00 on Nov 1.
  • Audio-Technica AT-SB727 Sound Burger: lowest $199.00 on Oct 31 at Crutchfield; $199.00 on Nov 6.

Prices at every store

Audio-Technica AT-LP70X Turntable

  • WalmartCheck price at Walmart
  • Turntable LabCheck price at Turntable Lab
  • AmazonCheck price at Amazon
Prices and history →

Audio-Technica AT-SB727 Sound Burger

  • Best BuyNew

    In stock

    $199.00Free shippingObserved Nov 6, 2026, 5:53 PM
    Visit Best Buy
  • NordstromNew

    In stock

    $199.00Free shippingObserved Nov 6, 2026, 5:53 PM
    Visit Nordstrom
  • WayfairNew

    In stock

    $199.00Free shippingObserved Nov 6, 2026, 5:53 PM
    Visit Wayfair
  • Turntable LabNew

    In stock

    $199.00Free shippingObserved Nov 6, 2026, 5:53 PM
    Visit Turntable Lab

Also available at

  • AmazonCheck price at Amazon
  • B&H Photo-Video-AudioCheck price at B&H Photo-Video-Audio
  • CrutchfieldCheck price at Crutchfield
All 5 stores and price history →

Specs compared

SpecAudio-Technica AT-LP70X TurntableAudio-Technica AT-SB727 Sound Burger
Record Speed33.3 rpm, 45 rpm45 RPM
PortableYesYes
StyleRecord PlayerRetro
Vintage StyleYes—
TypeBelt Drive—
ColorBlack/Bronze—
Drive Type—Belt-drive
Turntable Type—Turntable
DJ Use—No
Built-In Audio System—No
Operation Type—Manual
Ports And Interfaces—USB Type-C jack
Show all 26 specsShow fewer specs
SpecAudio-Technica AT-LP70X TurntableAudio-Technica AT-SB727 Sound Burger
Bluetooth—Yes
USB Connection—Yes
Wireless Connectivity—Wireless
Wow And Flutter—< 0.25 % (WTD) at 3 kHz
Tonearm Type—Manual
Tonearm Style—Dynamic balance system
Weight—900 g
Material—Die-cast aluminum alloy (platter)
Recording Capability—No
Phono Preamp

What reviewers say

Audio-Technica AT-LP70X Turntable

Owners treat the AT-LP70X as a sensible step up from the LP60X, mainly for its sturdier body and better-tracking tonearm. The automatic operation and built-in preamp are the features most often called out as making setup easy.

What people mention
  • SetupPraisedOwners say the built-in preamp and pre-mounted cartridge make it playable within minutes of unboxing.
  • BuildPraisedThe larger three-piece body and extra weight are described as reducing vibration compared with the LP60X.
  • TrackingPraisedThe longer J-shaped tonearm is said to track more securely and sound more detailed than the LP60X arm.
  • AutomationMixedAutomatic start, stop and tonearm return are convenient, but some owners miss full manual control.

Audio-Technica AT-SB727 Sound Burger

Owners treat the Sound Burger as a fun, well-made portable deck for singles rather than a main turntable. Most praise the build, the Bluetooth output and the battery life; the common complaint is that it only plays 45s.

What people mention
  • SpeedCriticisedOwners note it plays only 45 RPM, so standard LPs are out.
  • PortabilityPraisedThe light body and rechargeable battery make it easy to carry and use anywhere.
  • Sound qualityMixedClean and clear over Bluetooth, but thin in the low end next to a full deck.
  • BuildPraisedThe die-cast aluminum platter and solid tonearm feel better than the size suggests.

Questions and answers

Which is better for a first turntable at home?
The AT-LP70X. It plays both speeds, starts and stops automatically, and its VM95C cartridge can be upgraded. The Sound Burger is better as a second, portable player.
Can the Sound Burger play 33⅓ LPs?
Its spec lists 45 RPM only. Most LPs are 33⅓, so the LP70X is the safer choice for a full record collection.
Which sounds better?
The LP70X has the edge. Its larger body, longer J-shaped tonearm and upgradeable VM95 stylus give better tracking and less vibration than the compact Sound Burger.
Is the LP70X worth about $50 more?
Yes for home use. At $249.00 versus $199.00 at Best Buy as of November 7, 2026, you get both speeds, automatic operation and an upgrade path.
Does either need a separate phono preamp?
No. Both have a built-in preamp. The LP70X outputs RCA with a ground wire; the Sound Burger gives line-level output and adds Bluetooth.
Which lasts longer?
The LP70X is built for stationary home use with a sturdier body, so it should hold up better over years. The Sound Burger is a portable design with a battery that will age with use.

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  • Crosley C62 Turntable System vs Audio-Technica AT-SB727 Sound Burger
  • U-Turn Audio Orbit Basic Turntable vs Audio-Technica AT-SB727 Sound Burger
—
Yes
Audio Output Type—LINE-level signal
Speaker Type—External
Signal To Noise Ratio—50 dB (DIN-B)
Cartridge Type—VM