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Bose QuietComfort Ultra vs Apple AirPods Max

Both are premium over-ear ANC headphones with 40mm drivers, and their best new prices are close: $324.99 for the Bose QuietComfort Ultra at Amazon and $339.99 for the Apple AirPods Max at PayMore Greenacres, both as of November 3, 2026. The Bose wins on battery life (24 hours vs 20), lighter travel-friendly design and aptX Lossless support for Android and Snapdragon devices. The AirPods Max win on Apple ecosystem integration, build and spatial audio with head tracking. Buy the Bose for longer battery and Android-friendly codecs; buy the AirPods Max if you live in Apple's ecosystem.

Today the Bose QuietComfort Ultra costs $14.00 less at its best price.

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Bose
Bose QuietComfort Ultra

Bose QuietComfort Ultra

4.3· 3,468 ratings
$325.99at Lowe'sObserved Nov 3, 2026, 1:42 AM
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Choose the Bose QuietComfort Ultra if you want 24-hour battery life, a lighter over-ear fit and aptX Lossless support for Android or Snapdragon Sound devices.

Pros
  • 24-hour battery life with ANC on beats the AirPods Max by 4 hours
  • aptX Lossless and Snapdragon Sound support for high-res audio on Android
  • Lighter and folds flat for travel
  • Improved ActiveSense noise cancelling smooths sudden loud sounds
  • $15 cheaper at the best new price as of November 3, 2026
Cons
  • No water or sweat resistance rating
  • No head-tracked spatial audio on par with Apple's
  • Plastic build feels less premium than aluminum
  • Bose doesn't publish a frequency response range
Apple
Apple AirPods Max

Apple AirPods Max

4.6· 12,000 ratings
$339.99at PayMore GreenacresObserved at 10:34 PM
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Choose the Apple AirPods Max if you use an iPhone or Mac and want seamless pairing, Hey Siri, Personalized Spatial Audio with head tracking and a premium aluminum build.

Pros
  • Tight integration with iPhone, iPad and Mac: instant pairing, Hey Siri, automatic switching
  • Personalized Spatial Audio with dynamic head tracking
  • Aluminum and mesh build with magnetically replaceable memory foam earpads
  • Sweat-proof, unlike the Bose
  • Higher user rating: 4.6 from 12,000 ratings vs 4.3 from 3,468
Cons
  • 20-hour battery life is 4 hours shorter than the Bose
  • No aptX or Lossless codec support for Android
  • Heavier and does not fold; needs the Smart Case
  • $15 more at the best new price as of November 3, 2026

What separates them

Bose QuietComfort UltraApple AirPods Max
Battery life (ANC on)24 hours20 hours
Price (best new, Nov 3, 2026)$324.99 at Amazon$339.99 at PayMore Greenacres
Bluetooth codecsSBC, AAC, aptX Adaptive, aptX Lossless, Snapdragon SoundAAC and SBC (Apple's own codec stack)
Ecosystem integrationBose Music app, works across iPhone, Android and laptopInstant pairing, Hey Siri, Find My, automatic switching across Apple devices
Spatial audioBose Immersive Audio, no head tracking on all sourcesPersonalized Spatial Audio with dynamic head tracking
Weight and buildLighter plastic build, folds for travelAluminum and mesh build, heavier, Smart Case instead of folding
EarpadsProtein leather cushionsMemory foam cushions, replaceable magnetically
Water resistanceNone ratedSweat-proof, not waterproof

Price history

$349.99$16.00
Oct 27Nov 4
  • Bose QuietComfort Ultra: lowest $29.00 on Oct 30 at Butterfly Nursery; $299.90 on Nov 3.
  • Apple AirPods Max: lowest $16.00 on Nov 4 at vipoutlet.com.

Prices at every store

Bose QuietComfort Ultra

  • Lowe'sNew

    Availability unknown

    $325.99Observed Nov 3, 2026, 1:42 AM
    Visit store
  • World Wide StereoNew

    Availability unknown

    $429.00Observed Nov 3, 2026, 1:42 AM
    Visit store

Also available at

  • AdkomCheck price at Adkom
  • ThrillingAudioCheck price at ThrillingAudio
  • TargetCheck price at Target
All 2 stores and price history →

Apple AirPods Max

  • PayMore GreenacresNew

    In stock

    $339.99Observed at 10:34 PM
    Visit store
  • Best BuyNew

    In stock

    $439.00Observed at 10:33 PM
    Visit store
  • B&H Photo-Video-AudioNew

    Availability unknown

    $429.00Observed at 10:33 PM
    Visit store
  • PC Richard & SonNew

    Availability unknown

    $449.98Observed at 10:33 PM
    Visit store

Also available at

  • vipoutlet.comCheck price at vipoutlet.com
  • VerizonCheck price at Verizon
  • missouristatebookstore.comCheck price at missouristatebookstore.com
All 11 stores and price history →

Specs compared

SpecBose QuietComfort UltraApple AirPods Max
Battery Life24 hours (ANC on)20 h
Headphone Cup TypeOver-earOver-ear
Body Part UseHeadEar, Head
Noise Cancellation TypeActiveActive
Max Battery Life24 hours20 hours (on a single charge)
Rechargeable BatteryYesYes
Standby TimeGo into sleep mode automatically (when you remo…18 days
Earpad MaterialProtein LeatherMemory foam
Driver Size40 mm40 mm
Frequency ResponseBose doesn't provide frequency range specs20 kilohertz (maximum)
Headphone Impedance32 ohm16 ohm
SensitivityUnnecessary to take sensitivity measurements (r…100 decibels adjusted
Show all 40 specsShow fewer specs
SpecBose QuietComfort UltraApple AirPods Max
Sound OutputStereoSurround sound
Total Harmonic DistortionHigher scores mean cleaner reproduction (MOS-D)Ultra-low distortion
WaterproofNoNo
Water ResistantNoNo
ColorBlackBlue
Water ProtectionIPX4Sweat-Proof
BrandBoseApple
FeaturesImmersive Audio, Aware Mode, Custom EQ, Touch &…Over Ear
Microphone HighlightsBuilt-in MicrophoneBuilt-in Microphone

What reviewers say

Bose QuietComfort Ultra

Owners rate it 4.3 out of 5 across 3,468 ratings, with noise cancellation and sound quality drawing the most praise. Complaints tend to focus on price and on the spatial audio mode's effect on battery life.

Pros
  • Noise cancellation quiets planes and offices
  • Rich, balanced sound
  • Comfortable for long wear
  • Simple multipoint pairing
Cons
  • Expensive at full price
  • Immersive Audio shortens battery life
  • Case and accessories add bulk for travel

Apple AirPods Max

Owners and reviewers generally rate the AirPods Max highly for sound, noise cancellation and Apple integration, with a 4.6 out of 5 average from about 12,000 ratings. Most complaints center on weight, the case and the price rather than audio quality.

Pros
  • Clear, balanced sound with strong bass
  • Effective ANC and natural Transparency mode
  • Easy pairing and switching across Apple devices
  • Comfortable memory foam earpads
Cons
  • Heavy for long listening sessions
  • Smart Case is flimsy and awkward
  • Expensive next to comparable headphones
  • Few sound customization options
Reviews
  • The Best Noise-Cancelling Headphones for 2026
  • Best Headphones We've Tested - CNET
  • The best headphones in 2026: Lab-tested by experts - All products featured are independently chosen by us
  • Best Wireless Headphones
  • Best Headphones to Buy in 2026, Tested and Reviewed
  • The Best Wireless Headphones for 2026 - PCMag editors select and review products independently

Questions and answers

Which has better noise cancelling, the Bose QuietComfort Ultra or the AirPods Max?
Both use active noise cancellation and are close. Bose's ActiveSense smooths sudden ambient spikes, while Apple claims up to 2x more ANC than the original AirPods Max. Try both if you fly often; the difference is small.
Which lasts longer on a charge?
The Bose QuietComfort Ultra, at 24 hours with ANC on versus 20 hours for the AirPods Max. That is about 20% more listening time per charge.
Are the AirPods Max worth the extra $15?
Only if you use Apple devices. The $15 gap buys instant pairing, Hey Siri, head-tracked spatial audio and an aluminum build. On Android, the Bose is the better value.
Can I use the AirPods Max with an Android phone?
Yes, over standard Bluetooth with AAC or SBC. You lose instant pairing, Hey Siri and automatic switching, and there is no aptX support.
Do either have water resistance?
The AirPods Max are sweat-proof but not waterproof. The Bose QuietComfort Ultra carry no water resistance rating, so keep both away from rain and heavy sweat.
Which is better for travel?
The Bose, because it folds and is lighter, and its 24-hour battery covers long trips. The AirPods Max do not fold and rely on the Smart Case.

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Noise Cancelling Microphone
Yes
Yes
Integrated MicrophoneYesYes
Microphone Mount TypeBuilt-inBuilt-In
Microphone Quantity4 (in each earbud)3
Driver40mm dynamic—
Bluetooth5.3, SBC, AAC, aptX Adaptive, aptX Lossless, Sn…—
Recharge Time3 hours—
Audio HighlightsSpatial audio, Immersive Audio—
Connectivity TechnologyBluetooth, Wireless—
Wireless TypeBluetooth—
Bluetooth Version5.3—
Compatible DevicesiPhone, Android, Laptop—
Ports And InterfacesUSB-C, USB C PORT—
Noise CancelingYes—
With MicrophoneYes—
With Charging CaseYes—
With Touch ControlsYes—
StyleIn-ear—
Impedance32 ohms—