Fruit of the Loom Women's Cotton Hipster vs Fruit of the Loom Women's Cotton Briefs

Both are Fruit of the Loom cotton multipacks, so the real decision is cut, not brand. The Hipster sits lower with full seat coverage and a moderate rise, which suits jeans and low-rise pants; the Brief has a higher waist and more front coverage, which many owners find stays put better. The Brief has a long, large review base that rates it well for everyday durability; the Hipster's following is smaller but consistent on softness and no-pinch waistbands. Pick by the cut you already wear, not by the pack.

• Choose the Fruit of the Loom Hipster if you wear low-rise jeans or leggings and want full seat coverage without a high waistband.
• Choose the Fruit of the Loom Brief if you want a classic high-coverage cut that stays in place and is backed by a large body of owner reviews.