Hisense A7 50" 4K Fire TV vs Samsung Q7F 43" QLED 4K TV

Buy the Samsung Q7F if picture quality matters most: its QLED panel with Quantum HDR and Pantone-certified color beats the Hisense's plain LCD, and owners rate it far higher (4.6 from about 3,900 ratings versus 4.2 from 476). Buy the Hisense A7 if you want a much bigger screen for the same kind of money and don't mind a basic 60 Hz LCD. Both are 60 Hz 4K sets with three HDMI ports, so neither is a gaming-first TV; the Samsung is the better-built, better-reviewed set, and the Hisense wins on size.

• Choose the Hisense A7 if you sit far from the TV and want the largest 4K screen your budget allows, and you can accept average contrast and a plain LCD panel.
• Choose the Samsung Q7F if you want the better picture, stronger color and contrast, and the more reliable, better-reviewed set, and a 43-inch screen suits your room.