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JBL Live 770NC vs JBL Tour One M3

The Tour One M3 is the step-up model: a built-in DAC for lossless wired audio, Hi-Res Bluetooth, Spatial 360 with head tracking, ANC 2.0 with 8 mics, and a Smart Tx transmitter for in-flight systems. The Live 770NC is the simpler, lighter buy with 65 hours of rated battery, dual-device pairing, and a strong 4.9 rating from a small pool of 18 owners. The Tour One M3 carries a much larger review base at 4.4, so its record is more proven but less glowing. Pick the Live 770NC for long battery life and easy everyday use; pick the Tour One M3 if you want the best sound and the most features JBL sells in this shape.

  • Choose the JBL Live 770NC if you want long battery life, two-device pairing, and a light over-ear for commutes, calls and all-day listening without paying for audiophile extras.
  • Choose the JBL Tour One M3 if you want lossless wired audio through a built-in DAC, Hi-Res Bluetooth, head-tracked spatial sound, and the Smart Tx transmitter for plane and gym entertainment systems.

Prices

  • JBL Live 770NC: $99.00 at Poshmark (checked today)
  • JBL Tour One M3: $175.00 at Trace Media (last seen Nov 5)
  • Difference: the JBL Live 770NC is $76.00 cheaper than the JBL Tour One M3 at the latest prices (Nov 5 and Nov 12)
JBL
JBL Live 770NC

JBL Live 770NC

4.9(18 ratings)
$99.00at PoshmarkChecked 55 min ago
See all prices and details
Visit Poshmark
Pros
  • Very long battery life, with a quick charge that adds hours in minutes
  • Pairs with two devices at once, so calls interrupt tablet or laptop audio cleanly
  • Auto play and pause when you take the headphones off
  • Light at about 1 lb, with faux leather earpads
  • Strong owner rating, though from a small number of reviews
Cons
  • No water or dust protection rating
  • No wired lossless path and no head tracking in spatial mode
  • Two call mics only, versus the Tour One M3's four
  • No included case or audio cable in the listed accessories
JBL
JBL Tour One M3

JBL Tour One M3

4.4(288 ratings)
$175.00at Trace MediaChecked Nov 5
See all prices and details
Visit Trace Media
Pros
  • Built-in DAC gives lossless audio over the USB-C or 3.5 mm cable
  • Hi-Res Audio over Bluetooth and head-tracked Spatial 360
  • ANC 2.0 with 8 mics and 4 AI beamforming mics for calls
  • Smart Tx transmitter connects to in-flight and other public entertainment systems
  • Long review history from 288 owners
Cons
  • Lower owner rating than the Live 770NC
  • Battery with ANC on is shorter than the Live 770NC's
  • Heavier and bulkier, with a taller headband
  • More features mean more setup through the app and transmitter

What separates them

JBL Live 770NCJBL Tour One M3
Battery65 hours rated, 50 with Bluetooth and ANC on; 5-minute charge gives 4 hours70 hours total, 40 with ANC on; 5-minute charge gives 5 hours
Noise cancellingTrue Adaptive Noise Cancelling with Smart Ambient and 4 noise-sensing micsTrue Adaptive Noise Cancelling 2.0 with 8 mics, adjusts in real time
Sound40 mm drivers, JBL Signature Sound, spatial and surround modes40.6 mm mica dome drivers, built-in DAC for lossless wired play, Hi-Res Audio over Bluetooth
Spatial audioJBL Spatial Sound without head trackingJBL Spatial 360 with integrated head tracking
ConnectivityBluetooth to two devices at once; USB-C charging cable onlyBluetooth plus 3.5 mm and USB-C inputs; Smart Tx transmitter and Auracast audio sharing
Calls2 beamforming mics4 adaptive beamforming mics with AI
Controls and appHotword or tap for voice assistant, auto play and pause on removalTouch controls, Google Assistant, JBL Headphones app reachable from the Smart Tx display
Owner feedback4.9 out of 5 from 18 ratings4.4 out of 5 from 288 ratings

Price history

$449.95$35.00
Oct 28Nov 12
  • JBL Live 770NC: lowest $35.00 on Nov 11 at Walmart; $99.00 on Nov 12.
  • JBL Tour One M3: lowest $99.00 on Nov 5 at eBay; $272.62 on Nov 12.

Prices at every store

JBL Live 770NC

  • PoshmarkNew

    In stock

    $99.00Checked 55 min ago
    Visit Poshmark
  • CuracaoNew

    In stockReturn policy

    $99.95Checked Nov 10
    Visit Curacao
  • PayMore DoravilleNew

    In stock

    $116.99Checked 15 h ago
    Visit PayMore Doraville
  • Microless.comNew

    In stockShips from abroad · duties may apply

    $106.58+ $32.50 shippingChecked 17 h ago
    Visit Microless.com

Also available at

  • WalmartCheck price at Walmart
  • Audio46 Headphone StoreCheck price at Audio46 Headphone Store
  • World Wide StereoCheck price at World Wide Stereo
All 49 stores and price history →

JBL Tour One M3

  • Grooves-Inc.comNew

    In stockShips from abroad · duties may apply

    $272.62+ $9.35 shippingChecked 54 min ago
    Visit Grooves-Inc.com
  • Trace MediaNew

    Availability unknown

    $175.00Checked Nov 5
    Visit Trace Media
  • Teds ElectronicsNew

    Availability unknown

    $226.99Checked Nov 5
    Visit Teds Electronics
  • eBayNew

    Availability unknownSold by tedselectronics1 (99.9% positive, 43,500 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $242.99Free shippingChecked Nov 9
    Visit eBay

Also available at

  • WalmartCheck price at Walmart

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All 27 stores and price history →

Specs compared

SpecJBL Live 770NCJBL Tour One M3
Battery life65 hr70 h
Headphone styleOver-EarOver-Ear
Noise control technologyAdaptive Noise CancellationActive Noise Cancellation
WirelessYY
BrandJBLJBL
Works withTwo devicesTelephones, Tablet Computers, Laptop Computers
Assembled product weight1 lb0.01 lb
ColorBlueBlue
Battery consumption typeIntegrated Rechargeable BatteryIntegrated Rechargeable Battery
Power typeBatteryBattery
Headphone typeHeadphonesHeadphones
Max Battery Life65 hours18 hours
Show all 40 specsShow fewer specs
SpecJBL Live 770NCJBL Tour One M3
Driver Size40 mm40.6 mm driver
Wireless TypeBluetoothBluetooth
actual_colorBlackBlack
FeaturesBuilt-in MicrophoneBuilt-in Microphone
Speaker Configuration2.0 (stereo)2.0 (stereo)
AccessoriesUSB-C Charging Cable—
Model nameLive 770NC—
Headphone Cup TypeOver-ear—
Body Part UseOver-ear—
Noise Cancellation Type

What reviewers say

JBL Live 770NC

  • 4.9 / 518 ratings

Rated 4.9 out of 5 from 18 ratings, buyers are strongly positive. They highlight the long battery life, effective noise cancelling and comfortable over-ear fit.

What people mention
  • BatteryPraisedOwners say the 65-hour rating holds up in daily use and charging is quick.
  • Noise cancellingPraisedAdaptive ANC is reported to cut engine and office noise effectively.
  • ComfortPraisedThe over-ear fit and light 1 lb weight are called comfortable for long sessions.
  • EarpadsMixedSome find the faux leather pads warm after a couple of hours.

JBL Tour One M3

  • 4.4 / 5288 ratings

Rated 4.4 out of 5 from 288 ratings, the Tour One M3 is generally well received for its sound, noise cancelling and long battery life. Buyers like the Smart Tx transmitter for travel. Some find the app and touch controls fiddly.

What people mention
  • Sound qualityPraisedOwners rate the built-in DAC and Hi-Res playback highly for the price.
  • Noise cancellingPraisedAdaptive ANC is described as effective on planes and in noisy rooms.
  • BatteryPraisedLong playback and quick charging are frequently mentioned as strengths.
  • ControlsMixed
Reviews
  • Best Headphones and Earbuds Under $100
  • Best Headphones and Earbuds Under $100 - X
  • The best headphones in 2026: Lab-tested by experts - All products featured are independently chosen by us
  • Best Wireless Headphones
  • The Best Wireless Headphones for 2026 - PCMag editors select and review products independently
  • The Best Wireless Headphones for 2026

Questions and answers

Which is better for long flights?
The Tour One M3, mainly for the Smart Tx transmitter that plugs into in-flight entertainment, plus the stronger ANC and spatial sound for movies. The Live 770NC lasts longer with ANC on, so it suits flyers who mostly sleep or listen offline.
Which has better noise cancelling?
The Tour One M3. Its Adaptive Noise Cancelling 2.0 uses 8 mics and adjusts in real time, against 4 noise-sensing mics on the Live 770NC. Both handle engine and office hum well; the Tour One M3 pulls ahead in changing noise.
Is the Tour One M3 worth stepping up to?
Yes if you want lossless wired listening, Hi-Res Bluetooth, head tracking, or the Smart Tx transmitter. If you mainly want long battery life and two-device pairing, the Live 770NC covers that for less.
Which is better for calls?
The Tour One M3 has 4 adaptive beamforming mics with AI against 2 beamforming mics on the Live 770NC, so voices come through more clearly on the other end. Both support two-device pairing, so either switches to a call cleanly.
Which lasts longer on a charge?
The Live 770NC is rated 65 hours, 50 with Bluetooth and ANC on. The Tour One M3 is rated 70 hours total but 40 with ANC on, so the Live 770NC runs longer with noise cancelling active.
Do either work with a cable?
The Tour One M3 includes USB-C and 3.5 mm cables and plays lossless through its built-in DAC. The Live 770NC lists only a USB-C charging cable, so plan on Bluetooth with it.

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True Adaptive Noise Cancelling, Active
—
Recharge Time3 hours (from empty)—
Rechargeable BatteryYes—
Frequency Response20 Hz - 20 kHz—
Headphone Impedance32 ohms—
Sensitivity100 dB (at 1kHz/1mW)—
Sound OutputSurround sound, Stereo—
Audio HighlightsSpatial sound, Surround sound—
Earpad MaterialFaux leather—
Water ProtectionNo water or dust protection rating—
WaterproofNo—
Water ResistantNo—
Driver TechnologyDynamic—
Diaphragm Size40 mm—
Connectivity TechnologyWireless, Bluetooth—
Bluetooth Version5.3—
Compatible DevicesAny device—
Standby Time70 h (wireless)—
Maximum Input Power180 Watts—
Touch controls and the app are seen as useful but sometimes fiddly.
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