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JBL Tour One M3 Smart Tx vs Bose QuietComfort Ultra Headphones

Buy the JBL Tour One M3 if you want the Smart Tx transmitter for airplane and TV audio, lossless USB-C playback, and Auracast sharing. Buy the Bose QuietComfort Ultra if you want longer battery life and the strongest noise cancelling. The JBL's lowest price is $199.95 as of October 28, 2026, and the Bose's is $195.00 as of the same date, so the Bose is about $5 cheaper.

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JBL
JBL Tour One M3 Smart Tx Over Ear Noise Cancelling Headphones

JBL Tour One M3 Smart Tx

JBL Tour One M3 Smart Tx Over Ear Noise Cancelling Headphones

4.4(286 ratings)
See all prices and details

Choose the JBL Tour One M3 if you fly often, want to plug into in-flight systems and TVs without an app, or want lossless Hi-Res audio over USB-C.

Pros
  • Smart Tx transmitter plugs into airplane seats, TVs and PCs with no app
  • Touch screen on the transmitter gives full control
  • Lossless Hi-Res over USB-C and LDAC over Bluetooth
  • Auracast lets you share audio with nearby speakers or headphones
  • Spatial 360 audio with head tracking
Cons
  • 18-hour battery is shorter than the Bose
  • No Alexa support
  • Heavier feature set to learn
  • 3-pack quantity listing is confusing for a single-headphone purchase
Bose
Bose QuietComfort Ultra Wireless Noise Cancelling Over-Ear Headphones

Bose QuietComfort Ultra Headphones

Bose QuietComfort Ultra Wireless Noise Cancelling Over-Ear Headphones

4.7(70 ratings)
See all prices and details

Choose the Bose QuietComfort Ultra if you want 24 hours of battery, top-tier noise cancelling, and Alexa as well as Google Assistant.

Pros
  • 24-hour battery life
  • Bose's class-leading noise cancelling
  • Works with both Google Assistant and Alexa
  • Higher rating: 4.7 out of 5 from 70 ratings
  • About $5 cheaper at the lowest price seen
Cons
  • No transmitter for airplane or TV audio
  • No lossless USB-C audio mode listed
  • No Auracast broadcasting
  • White Smoke color only in this listing

What separates them

JBL Tour One M3 Smart TxBose QuietComfort Ultra Headphones
Battery life18 hours max24 hours max
Noise cancelling8-mic True Adaptive Noise Cancelling 2.0Bose advanced noise cancelling
Wired source adapterSmart Tx transmitter with touch screen for airplanes, TVs and PCsStandard Bluetooth and cable only
Hi-Res audioLossless via USB-C with built-in DAC, plus LDACBluetooth only, no lossless USB-C mode listed
Audio sharingAuracast transmitter to nearby speakers and headphonesNo Auracast broadcasting
Spatial audioJBL Spatial 360 with head trackingBose Immersive Audio
Voice assistantsGoogle AssistantGoogle Assistant and Amazon Alexa
Lowest price$199.95 as of October 28, 2026$195.00 as of October 28, 2026

Price history

$199.95$195.00
Oct 28Oct 30
  • JBL Tour One M3 Smart Tx: lowest $199.95 on Oct 28 at Walmart; $199.95 on Oct 30.
  • Bose QuietComfort Ultra Headphones: lowest $195.00 on Oct 28; $195.00 on Oct 29.

Prices at every store

JBL Tour One M3 Smart Tx

  • Academy Sports + OutdoorsCheck price at Academy Sports + Outdoors
  • Best BuyCheck price at Best Buy
  • B&H Photo-Video-AudioCheck price at B&H Photo-Video-Audio
Prices and history →

Bose QuietComfort Ultra Headphones

No priced offers right now.

Prices and history →

Specs compared

SpecJBL Tour One M3 Smart TxBose QuietComfort Ultra Headphones
Noise CancelingYesYes
With MicrophoneYesYes
ColorBlackWhite Smoke
With Touch ControlsYesYes
StyleOn-earOn-ear
Wireless TypeBluetoothBluetooth
Over-EarYesYes
Assistant SupportGoogle AssistantGoogle Assistant, Amazon Alexa
Max Battery Life18 hours24 hours
Driver Size40 mm driver40 mm driver
Impedance18 ohms32 ohms
Height9.57″ tall—
Show all 15 specsShow fewer specs
SpecJBL Tour One M3 Smart TxBose QuietComfort Ultra Headphones
Quantity3 Pack—
Width9″ wide—
Depth3″ deep—

What reviewers say

JBL Tour One M3 Smart Tx

  • 4.4 / 5286 ratings

Rated 4.4 out of 5 from 286 ratings, owners mostly like the sound and the Smart Tx idea. Complaints cluster around battery life and the extra hardware.

What people mention
  • Sound qualityPraisedOwners describe full, detailed sound and like the lossless USB-C option.
  • Battery lifeCriticisedReviewers say 18 hours runs out faster than expected, especially with spatial audio on.
  • Smart TxPraisedBuyers value plugging the transmitter into a plane screen or TV and getting audio with no setup.
  • Noise cancellingPraisedAdaptive ANC is reported to handle engine and cabin noise well.

Bose QuietComfort Ultra Headphones

  • 4.7 / 570 ratings

Owners rate the QuietComfort Ultra highly, at 4.7 out of 5 from 70 ratings, and most praise the noise cancelling and comfort. Complaints tend to focus on the app and the spatial audio battery drain.

What people mention
  • Noise cancellingPraisedOwners say it blocks engine noise and office chatter better than most rivals.
  • ComfortPraisedThe over-ear fit and soft cushions are called comfortable for long flights.
  • BatteryMixedThe 24-hour claim holds with spatial audio off, but immersive mode drains it faster.
  • Spatial audioMixed

Questions and answers

Which has better noise cancelling, the JBL Tour One M3 or the Bose QuietComfort Ultra?
The Bose QuietComfort Ultra. Bose's noise cancelling is the benchmark in this class, while the JBL uses 8-mic True Adaptive Noise Cancelling 2.0, which is strong but a step behind.
Which lasts longer on a charge?
The Bose QuietComfort Ultra, at 24 hours max versus 18 hours for the JBL Tour One M3.
Is the JBL worth it for flights?
Yes. The Smart Tx transmitter connects to in-flight systems, TVs and PCs, and its touch screen controls the headphones without an app. The Bose has no equivalent.
Which is better for Hi-Res audio?
The JBL Tour One M3. It has a built-in DAC for lossless Hi-Res over USB-C and supports LDAC wirelessly. The Bose listing shows Bluetooth only.
Is the Bose worth the extra money?
It is not extra: the Bose's lowest price is $195.00 as of October 28, 2026, versus $199.95 for the JBL as of the same date. The Bose costs less and adds battery life and stronger ANC.
Which works with Alexa?
The Bose QuietComfort Ultra supports both Google Assistant and Amazon Alexa. The JBL Tour One M3 lists Google Assistant only.

More comparisons

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