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KitchenAid Artisan Stand Mixer vs GE Profile Smart Mixer

The KitchenAid Artisan is the safer buy for most bakers. It has a 325 W motor, a 5 qt stainless bowl, 10 speeds and a tilt head, and its hub takes the huge KitchenAid attachment ecosystem. Owners and reviewers praise its build and reliability, though a few report units that failed early. The GE Profile Smart Mixer is bigger and more digital: a 7 qt bowl, a 540 W brushless DC motor, 11 speeds, a display, WiFi and Alexa/Google Home. It has far fewer owner reviews, so its long-term record is less proven.

  • Choose the KitchenAid Artisan if you want a proven, compact mixer with the widest attachment range and a strong reliability record.
  • Choose the GE Profile Smart Mixer if you need a larger 7 qt bowl, a stronger motor and app or voice control.

Prices

  • KitchenAid Artisan Stand Mixer: $349.95 at Amazon (last seen Nov 7)
  • GE Profile Smart Mixer: $799.00 at Ferguson Home (last seen Nov 8)
  • Difference: the KitchenAid Artisan Stand Mixer is $449.05 cheaper than the GE Profile Smart Mixer at the latest prices (Nov 7 and Nov 8)
KitchenAid
KitchenAid Artisan Stand Mixer

KitchenAid Artisan Stand Mixer

4.9(5,116 ratings)
$349.95at AmazonObserved Nov 7, 2026, 2:46 PM
See all prices and details
Visit Amazon

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Pros
  • Proven reliability and strong build, per most reviewers
  • Huge attachment range through the hub
  • Compact tilt-head fits small counters
  • Over 20 color choices
Cons
  • Smaller 5 qt bowl
  • Weaker motor than the GE
  • Some owners report early gear failures
  • No display or app control
GE Profile
GE Profile Smart Mixer

GE Profile Smart Mixer

4.7(132 ratings)
$799.00at Ferguson HomeObserved at 8:01 PM
See all prices and details
Visit Ferguson Home
Pros
  • Large 7 qt bowl for big batches
  • Powerful 540 W brushless DC motor
  • Display, WiFi and voice control
  • Commercial-grade stainless tools included
Cons
  • Few owner reviews so far
  • Taller and wider, so it needs more counter space
  • Only three colors
  • Smaller third-party attachment ecosystem

What separates them

KitchenAid Artisan Stand MixerGE Profile Smart Mixer
Bowl capacity5 qt7 qt
Motor325 W AC, 10 speeds540 W digital brushless DC, 11 speeds
ControlsLever with 10 speedsDisplay with stir-to-11 settings, WiFi, Alexa and Google Home
Attachment ecosystemOver 10 hub-powered KitchenAid attachments, from grinders to pasta makersAccessory port takes third-party attachments
Footprint and weight14.1" H x 8.7" W, 26.3 lbs, tilt head17.07" H x 11.33" W, larger and taller
Included tools6-wire whip, flat beater, dough hook, splash guard11-wire whip, stainless beater, dough hook, pouring shield
Track record4.9/5 from 5,116 ratings and 4.8/5 from 45,244 Google ratings4.7/5 from 132 ratings
ColorsOver 20 colorsThree colors

Price history

$599.00$249.99
Nov 1Nov 9
  • KitchenAid Artisan Stand Mixer: lowest $249.99 on Nov 1 at Walmart; $489.00 on Nov 8.
  • GE Profile Smart Mixer: lowest $599.00 on Nov 9 at Amazon.

Prices at every store

KitchenAid Artisan Stand Mixer

  • WalmartNew

    In stockSold by Beach CameraReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $349.99Free shippingObserved Nov 7, 2026, 7:02 PM
    Visit Walmart
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $349.95Free shippingObserved Nov 7, 2026, 2:46 PM
    Visit Amazon
  • Kohl'sNew

    Availability unknown

    $349.99Observed Nov 3, 2026, 10:43 PM
    Visit Kohl's
  • KitchenAidNew

    Availability unknown

    $349.99Observed Nov 3, 2026, 10:43 PM
    Visit KitchenAid

Also available at

  • WalmartCheck price at Walmart
All 23 stores and price history →

GE Profile Smart Mixer

  • Ferguson HomeNew

    In stock

    $799.00Free shippingObserved at 8:01 PM
    Visit Ferguson Home

Also available at

  • Williams-SonomaCheck price at Williams-Sonoma
  • WayfairCheck price at Wayfair
  • Jetson's ApplianceCheck price at Jetson's Appliance
Prices and history →

Specs compared

SpecKitchenAid Artisan Stand MixerGE Profile Smart Mixer
Bowl Capacity5 Quart7 qt
Speed Settings10 speedsStir to 11
Bowl MaterialStainless Steelstainless steel
colorJuniperSilver, Multicolor, Gray
No. of Speeds1011
Depth (")14.114.0
Width (")8.711.33
Container MaterialStainless SteelStainless Steel
Height (")13.917.07
Included AccessoryDough Hook, Flat Beater, Whisk AttachmentPouring shield
FeaturesDishwasher Safe PartDisplay
Mixer Capacity5 Quart—
Show all 40 specsShow fewer specs
SpecKitchenAid Artisan Stand MixerGE Profile Smart Mixer
Supported FunctionsMixing, Whip ingredients—
Number Of Speeds10—
Variable SpeedYes—
Controls TypeLever—
Included Items6-Wire Whip—
Appliance TypeStand Mixer—
Dimensions14.1" H x 8.7" W x 14.1" D—
MaterialMetal—
Weight26.3 lbs—
Style

What reviewers say

KitchenAid Artisan Stand Mixer

  • 4.8 / 5Google Shopping · 45,244 ratings

With 4.9 out of 5 from 5,116 ratings, owners mostly praise the build, reliability and looks. A few note units that arrived in non-original packaging or failed early.

What people mention
  • Build qualityPraisedOwners describe the mixer as solid and reliable, with gears that hold up to regular mixing.
  • Design and colorPraisedReviewers like the classic look and the range of colors.
  • FootprintPraisedOwners say it fits well on limited counter space for a 5-quart mixer.
  • First-use failureCriticisedOne reviewer reports the mixer broke on first use with a loud noise and gear failure.

GE Profile Smart Mixer

  • 4.7 / 5132 ratings

Owners rate it highly and praise the quiet, strong motor and the Auto Sense mixing. Complaints center on its size and weight and on the app and voice setup being more trouble than it is worth for some.

What people mention
  • MotorPraisedOwners say the brushless motor is quiet and does not strain on stiff dough.
  • Auto SensePraisedReviewers like that it slows and speeds up on its own as dough comes together.
  • SizeCriticisedSeveral owners say it is tall and heavy and takes up a lot of counter space.
  • App setupMixed
Reviews
  • Stop Mixing by Hand. The Best Stand Mixers of 2026 Do the Hard Work for You - CNET

Questions and answers

Which is better for bread dough?
The GE Profile has the stronger motor and the larger bowl, so it handles stiff dough and big batches with less strain. The KitchenAid Artisan kneads well at moderate batch sizes but works harder with heavy dough.
Which lasts longer?
The KitchenAid has a long, well-documented record and most owners report years of use, though a few units fail early. The GE Profile is too new to have that record, so its long-term durability is unproven.
Is the GE Profile worth stepping up to?
Step up if you bake large batches, want a stronger motor, or want app and voice control. Otherwise the KitchenAid covers most home baking and gives you far more attachments.
Which is better for a small kitchen?
The KitchenAid Artisan. It is shorter and narrower, and the tilt head needs less clearance above than a bowl-lift design.
Can I use the same attachments on both?
No. KitchenAid's hub attachments fit only KitchenAid mixers. The GE Profile takes third-party attachments through its own port, so check fit before buying.
Which is easier to use?
The GE Profile has a display and 11 settings plus app control. The KitchenAid uses a simple lever with 10 speeds, which many bakers find quicker.

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Buying guides that pick them

  • Best stand mixers
  • Best KitchenAid stand mixers for home baking
  • Best tilt-head stand mixers for home baking
Tilt-Head
—
Wattage325 W—
Power SourceCorded—
Voltage120 V—
WarrantyLimited Standard Warranty—
Construction MaterialMetal—
Housing MaterialMetal—
Attachment TypeDough Hook, Flat beater—
Included Attachments6-Wire Whip—
Optional AttachmentsFood grinders, Pasta makers—
Optional AccessoriesFood grinders, Pasta makers—
Attachmentsballoon whisk, paddle, dough hook, splash guard—
Actual ColorJuniper—
size5 quart—
Included AccessoriesPouring Shield, Flex Edge Beater—
Manufacturer ColorMatte Black—
Power (W)325—
Bowl Capacity (gal)1.25—
Weight (lb)23.0—
Some find the WiFi and voice pairing useful, others call it fiddly and rarely use it.