StoreDeal.ai store
Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • Use in AI assistants
  • Contact
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.·2222 Ponce de Leon Blvd, Miami, FL 33134·support@deal.ai
TermsPrivacy
Deal.ai › Compare

LG M5 Series OLED evo 77-Inch TV vs Samsung S90HA OLED 4K Smart TV

The LG M5 is a 77-inch OLED evo built for a big, bright living room or home theater, with webOS and LG's processing. The Samsung S90H is a much smaller 42-inch OLED, so the two are not really rivals on size: pick by room and viewing distance first. On build and picture, both are OLED with deep blacks and wide viewing angles; the LG's larger panel and evo brightness give it the edge for movies and sports with a crowd, while the Samsung suits a bedroom, desk or small flat. Owners of both lines praise the contrast and slim design; the main complaints are OLED burn-in risk with static content and reflections in bright rooms.

  • Choose the LG M5 if you want a big 77-inch OLED for a main room and watch movies, sports or streaming with several people.
  • Choose the Samsung S90H if you need a compact 42-inch OLED for a bedroom, study or small space and sit close to the screen.
LG
LG 77 Inch Class M5 Series OLED evo AI 4K UHD Smart WebOS TV

LG M5 Series OLED evo 77-Inch TV

LG 77 Inch Class M5 Series OLED evo AI 4K UHD Smart WebOS TV

See all prices and details
Pros
  • Large 77-inch OLED evo panel
  • Deep blacks and wide viewing angles
  • webOS app selection and LG AI processing
  • Good for movies, sports and console gaming
Cons
  • Takes up a lot of wall space
  • OLED brightness still trails bright LCDs in sunlit rooms
  • Static logos can cause burn-in over time
Samsung
Samsung QN42S90HAE OLED Smart TV Surge Protector

Samsung S90HA OLED 4K Smart TV

Samsung QN42S90HAE OLED Smart TV Surge Protector

See all prices and details
Pros
  • Compact 42-inch OLED fits small rooms
  • Bluetooth for headphones and soundbars
  • 2026 model with current Tizen apps
  • Slim design for desk or bedroom
Cons
  • Small screen for a main living room
  • Fewer seats with a good view at 42 inches
  • OLED burn-in risk with static content

What separates them

LG M5 Series OLED evo 77-Inch TVSamsung S90HA OLED 4K Smart TV
Screen size77 inches, suited to a large room and 8-10 ft viewing distance42 inches, suited to a small room and close seating
PanelOLED evo, LG's brighter OLED layerOLED
Smart platformwebOS with LG channels and ThinQ AITizen with Samsung apps and SmartThings
Refresh and gamingHigh refresh with LG Game Optimizer and low input lagHigh refresh with Samsung Gaming Hub and low input lag
ConnectivityWi-Fi, HDMI and antenna inputsWi-Fi, Bluetooth and HDMI inputs
Room fitNeeds a wide wall or stand and a big viewing areaFits on a desk or small stand
Release year2025 model2026 model

Price history

$1,015.99$1,014.99
Nov 8Nov 13
  • LG M5 Series OLED evo 77-Inch TV: lowest $1,015.99 on Nov 8 at Best Buy; $1,015.99 on Nov 13.
  • Samsung S90HA OLED 4K Smart TV: lowest $1,014.99 on Nov 9; $1,014.99 on Nov 10.

Prices at every store

LG M5 Series OLED evo 77-Inch TV

  • Best BuyNew

    Out of stock

    $1,015.99Free shippingChecked 4 h ago
    Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Prices and history →

Samsung S90HA OLED 4K Smart TV

No priced offers right now.

Prices and history →

Specs compared

SpecLG M5 Series OLED evo 77-Inch TVSamsung S90HA OLED 4K Smart TV
Screen Resolution3840x2160 (4K Ultra HD)3840x2160 (4K Ultra HD)
Smart TVYesYes
Release Year20252026
DisplayOLED evoOLED
Wi-FiYes—
Screen Size (")77.0—
Bluetooth—Yes
Color—Black

What reviewers say

LG M5 Series OLED evo 77-Inch TV

Owners and reviewers rate the M5 highly for picture quality and the cable-free install, calling the wireless link reliable once set up. Most criticism centers on the premium over LG's wired OLEDs and on brightness that, while improved, still falls short of the brightest QD-OLED sets.

What people mention
  • Wireless connectionPraisedOwners like that only the power cable reaches the TV, though some note the box needs a clear line of sight.
  • Picture qualityPraisedReviewers call the OLED evo panel bright and contrasty with wide viewing angles.
  • BrightnessMixedIt is brighter than older LG OLEDs but still dimmer than the brightest QD-OLED rivals in a bright room.
  • ValueCriticisedCommenters say the wireless feature carries a clear premium over LG's equivalent wired OLED.

Questions and answers

Which is better for a bright living room?
The LG M5, because its larger OLED evo panel is brighter and fills a big room. The Samsung S90H is smaller and better suited to a dimmer bedroom or study.
Which lasts longer?
Both are OLED and share the same burn-in risk from static logos and news tickers. The LG's larger panel spreads bright elements over more area, but neither is more durable by design; vary content and use screen-off timers.
Is the Samsung worth stepping up to over the LG?
Only if size is your priority. The Samsung is a smaller 2026 set; the LG gives you a much bigger picture for a main room, which matters more than the year for most buyers.
Which is better for gaming?
Both have low input lag and gaming modes. The LG's bigger screen suits split-screen and couch play; the Samsung suits a desk setup with a console or PC.
Do both have Bluetooth?
The Samsung lists Bluetooth; the LG listing shows Wi-Fi and HDMI but not Bluetooth. Check the LG's ports if you plan to pair wireless headphones directly.

Ask our shopping agent

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

More comparisons

  • LG 55" OLED55C6PUA 4K Smart TV 2026 vs LG 77 Inch Class M5 Series OLED evo AI 4K UHD Smart WebOS TV
  • LG OLED C6 vs Samsung QN42S90HAE OLED Smart TV Surge Protector
  • LG 55" OLED55C6PUA 4K Smart TV 2026 vs Samsung QN42S90HAE OLED Smart TV Surge Protector