LG C4 vs Sony Bravia 9
Buy the LG C4 if you want the best contrast and gaming features for the least money. Buy the Sony Bravia 9 if your room is bright, glare is a problem, or you want strong built-in sound. The C4's lowest recent price was $630.43 (October 31, 2026); the Bravia 9 is $1,999.99 at Merlin's TV & Appliance as of November 4, 2026. That is roughly three times the price, so the Sony has to earn it on brightness and sound.
Today the LG C4 costs $917.50 less at its best price.
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LG C4
5Choose the LG C4 if you watch in a dim room, game on a PC or console, or want OLED black levels for well under $1,000.
- Perfect blacks and no blooming thanks to OLED
- Four HDMI 2.1 ports with G-Sync and FreeSync Premium for gaming
- Wide viewing angles, 178 degrees vertical
What separates them
| LG C4 | Sony Bravia 9 | |
|---|---|---|
| Panel technology | OLED, self-lit pixels with per-pixel dimming | Mini-LED LCD with XR Backlight Master Drive |
| Contrast and black levels | Infinite contrast, perfect blacks, no blooming | Deep blacks for an LCD, but halos around bright objects on dark scenes |
| Peak brightness | Bright for OLED, but dimmer in a sunlit room | Sony's brightest 4K TV, with XR Contrast Booster 30 |
| Anti-glare | No anti-glare coating | Anti-glare coating |
| Built-in sound | Weak at high volume; a soundbar is worth budgeting for | 70 W multi-directional speakers with Dolby Atmos, DTS:X and IMAX Enhanced |
| Gaming | 4 HDMI 2.1 ports, 120 Hz native up to 144 Hz, G-Sync certified, FreeSync Premium, VRR, ALLM | 120 Hz, VRR and ALLM, plus PlayStation 5 Auto HDR Tone Mapping and Auto Genre Picture Mode |
Price history
- LG C4: lowest $630.43 on Oct 31 at Walmart; $630.43 on Nov 4.
- Sony Bravia 9: lowest $1,699.99 on Oct 29 at Walmart; $1,699.99 on Nov 4.
Prices at every store
LG C4
- Tech For LessRefurbished
In stock
$1,082.49Observed at 8:47 AM - WalmartNew
Out of stock
$630.43Observed at 8:47 AM - LawnicKNew
Out of stock
$889.58Observed at 8:47 AM - Best BuyNew
Out of stock
$1,079.00Observed at 8:47 AM
Also available at
- eBayCheck price at eBay
- eBayCheck price at eBay
- oboxliquidation.comCheck price at oboxliquidation.com
Specs compared
| Spec | LG C4 | Sony Bravia 9 |
|---|---|---|
| Resolution | 3840 x 2160 | 3840 x 2160 |
| High Definition | Yes | Yes |
| HDTV Format | 4K | 4K |
| Color | Black | Black |
| Screen Form | Flat | Flat |
| Display Type | OLED | LED |
| Assistant Support | Google Assistant, Amazon Alexa | Google Assistant, Amazon Alexa, Siri |
| HDR | Yes | Yes |
| Refresh Rate | 120 Hz | 120 Hz |
| Connectivity | Bluetooth, Wi-Fi, USB, HDMI, Ethernet | Bluetooth, Wi-Fi, USB, HDMI, Ethernet |
What reviewers say
LG C4
Owners and reviewers rate the C4 very highly, with a 5 out of 5 average from 13 ratings here. Most praise picture quality, brightness and easy setup, and several call it the best TV they have owned. The Magic Remote and a reported burn-in case are the main complaints.
- Excellent overall image quality and clarity
- Best-in-class brightness and contrast
- Easy plug-and-play setup
- Smooth interface and good build quality
- Magic Remote's roving cursor is hard for elderly users
- Burn-in reported by one owner
- Not as accurate as some competitors
Sony Bravia 9
Owners and reviewers treat the Bravia 9 as one of the best LED TVs for brightness and contrast, with picture processing and motion handling singled out for praise. Complaints center on price, weight and some visible blooming in dark scenes.
Questions and answers
- Which is better for a dark home theater room?
- The LG C4. OLED gives per-pixel blacks and no blooming, which matters most in a dim room. The Bravia 9's Mini-LED backlight can halo around bright objects on dark scenes.
- Which handles a bright, sunny room better?
- The Sony Bravia 9. It is Sony's brightest 4K TV and has an anti-glare coating. The C4 has no anti-glare layer and is dimmer at peak brightness.
- Is the Bravia 9 worth the extra money?
- Only if brightness, glare control or built-in sound matter to you. At $1,999.99 at Merlin's TV & Appliance as of November 4, 2026, it costs far more than the C4's $630.43 low on October 31, 2026.
- Which is better for gaming?
- The LG C4. It has four HDMI 2.1 ports, 120 Hz native refresh up to 144 Hz, G-Sync certification and FreeSync Premium. The Bravia 9 has VRR and ALLM plus PS5-specific tone mapping, but fewer gaming extras.
- Do I need a soundbar with either?
- With the C4, plan on one; reviewers say its sound is weak at high volume. The Bravia 9's 70 W speakers with Dolby Atmos and DTS:X are good enough for most living rooms.
- Which lasts longer?
- The Bravia 9 avoids OLED burn-in risk, which matters if you leave news tickers or game HUDs on screen. The C4 has a reported burn-in case, so vary content if you buy it.