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LG G5 OLED evo TV vs Samsung S90F OLED 4K Smart TV

Both are 4K OLED TVs with excellent picture quality and strong gaming features. The LG G5 is the brighter set, with a glare-free coating, 165Hz refresh, four HDMI 2.1 ports and a flush wall mount in the box; reviewers praise its picture but complain about the remote, the non-tilting mount and support. The Samsung S90F matches it on blacks and color and adds Pantone-validated calibration plus Bixby, Alexa and Google Assistant, but its panel is dimmer and its anti-glare is weaker. Buy the LG for a bright room, serious gaming or wall mounting; buy the Samsung for accurate color and broad voice-assistant support.

  • Choose the LG G5 if you watch in a bright room, game at high frame rates, or want a near-flush wall mount included.
  • Choose the Samsung S90F if you want Pantone-validated color accuracy and built-in Bixby, Alexa and Google Assistant.

Prices

  • LG G5 OLED evo TV: $1,399.99 at Amazon (checked today)
  • Samsung S90F OLED 4K Smart TV: $1,149.00 at eBay (checked today)
  • Difference: the Samsung S90F OLED 4K Smart TV is $250.99 cheaper than the LG G5 OLED evo TV today
LG
LG G5

LG G5 OLED evo TV

LG G5

4.8(9,200 ratings)
$1,399.99at AmazonObserved at 3:59 PM
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Pros
  • Very bright OLED panel with deep blacks and accurate color
  • 165Hz, G-Sync and FreeSync Premium for gaming
  • Glare-free screen handles bright rooms
  • Flush wall mount bracket included
  • Four HDMI 2.1 ports and Wi-Fi 6E
Cons
  • No stand in the box
  • Wall mount does not tilt
  • Magic Remote draws complaints
  • Reports of ARC issues and weak customer support
Samsung
Samsung OLED S90F 4K Vision AI Smart TV

Samsung S90F OLED 4K Smart TV

Samsung OLED S90F 4K Vision AI Smart TV

4.8(3,300 ratings)
$1,149.00at eBayVerified
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Pros
  • Pantone Validated color out of the box
  • Per-pixel OLED blacks and infinite contrast
  • Bixby, Alexa and Google Assistant built in
  • Fast motion and low lag for games
  • Slim design suits near-flush mounting
Cons
  • Dimmer than the LG in bright rooms
  • Weaker anti-glare than the step-up model
  • Stand and mount not included
  • Reviewers call it expensive

What separates them

LG G5 OLED evo TVSamsung S90F OLED 4K Smart TV
Peak brightnessBrightness Booster Ultimate, up to 45% brighter than the previous generationStandard OLED brightness, no brightness booster
Refresh rate165Hz with G-Sync, FreeSync Premium and VRR100Hz panel, 120Hz and 144Hz VRR in some listings
Anti-glareGlare-free coatingAnti-glare, but reviewers note it lacks the step-up model's glare-free coating
Color calibration100% Color Fidelity and Color VolumePantone Validated factory calibration
Voice assistantsLG ThinQ with Magic Remote voice controlBixby, Alexa and Google Assistant built in
MountingOne Wall Design flush bracket included; mount does not tiltLaserSlim design for near-flush mounting; stand and mount sold separately
Ports4 HDMI 2.1, Wi-Fi 6E, Ethernet, CI+4 HDMI, USB, Bluetooth, Ethernet, optical audio
Owner sentiment4.8 from 9,200 ratings; praised for picture, criticized for remote and support4.8 from 3,300 ratings; praised for image and motion, called expensive

Price history

$1,999.96$199.99
Oct 27Nov 8
  • LG G5 OLED evo TV: lowest $199.99 on Nov 7 at LG; $199.99 on Nov 8.
  • Samsung S90F OLED 4K Smart TV: lowest $931.23 on Oct 30; $1,197.99 on Nov 8.

Prices at every store

LG G5 OLED evo TV

  • WalmartNew

    In stockSold by Seller

    $1,399.99Free shippingObserved at 6:57 AM
    Visit Walmart
  • Jetson's ApplianceNew

    In stock

    $1,999.99Observed at 6:57 AM
    Visit Jetson's Appliance
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,399.99Free shippingObserved at 3:59 PM
    Visit Amazon
  • AVLgear.comNew

    Availability unknown

    $1,996.99Observed at 6:57 AM
    Visit AVLgear.com

Also available at

  • DoorDashCheck price at DoorDash
  • LGCheck price at LG
  • eBayCheck price at eBay

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All 7 stores and price history →

Samsung S90F OLED 4K Smart TV

  • H-Town's FinestNew

    In stock

    $2,199.98Observed at 4:32 PM
    Visit H-Town's Finest
  • Newegg.comNew

    In stockSold by Video & Audio Center

    $3,497.95Observed at 4:32 PM
    Visit Newegg.com
  • Private Technology GroupNew

    In stock

    $5,399.00Observed at 4:32 PM
    Visit Private Technology Group
  • eBayNew

    Availability unknownSold by coolbeens (99.8% positive, 7,500 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $1,149.00Free shippingVerified
    Visit eBay

Also available at

  • eBayCheck price at eBay

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All 5 stores and price history →

Specs compared

SpecLG G5 OLED evo TVSamsung S90F OLED 4K Smart TV
Display TypeOLEDOLED
Resolution4K3840 x 2160
HDTV Format4K UHD4K
Refresh Rate165Hz100 Hz
Anti-GlareGlare and reflection free, Glare freeYes
Smart TVYesYes
HDMI Ports44 HDMI ports
CEC EnabledYes (Simplink (HDMI CEC))Yes
High DefinitionYesYes
ColorBlackBlack
Screen FormFlatFlat
Assistant SupportAmazon AlexaGoogle Assistant, Amazon Alexa
Show all 40 specsShow fewer specs
SpecLG G5 OLED evo TVSamsung S90F OLED 4K Smart TV
HDRYesYes
ConnectivityBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …Bluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…
Screen Size65 inches77 inches
Supported Streaming ServicesYouTubeNetflix, YouTube, Disney+
Weight37 lb, 48.5 lb, 86 lb103 lb
Network FunctionalitySmart TV—
Supported Resolutions4K—
Backlight TechnologyOLED—
Display HighlightsHDR—

What reviewers say

LG G5 OLED evo TV

  • 4.8 / 59,200 ratings

Reviewers rate the G5 highly, with 4.8 out of 5 from about 9,200 ratings, and consistently praise its picture, brightness and gaming performance.

What people mention
  • Picture qualityPraisedOwners call the picture outstanding, with deep blacks and accurate colors.
  • BrightnessPraisedThe panel is described as very bright and glare-free, even in bright rooms.
  • GamingPraisedHigh refresh rate and VRR support make it a favorite for gaming and movies.
  • RemoteCriticisedSeveral reviewers say the remote is a letdown.

Samsung S90F OLED 4K Smart TV

  • 4.8 / 53,300 ratings

Reviewers rate the S90F highly, at 4.8 out of 5 from 3,300 ratings, and single out image quality and fast motion for gamers. The main complaints are price and the missing glare-free coating found on the step-up model.

What people mention
  • Picture qualityPraisedOwners describe excellent image quality with deep blacks from the OLED panel.
  • Gaming motionPraisedReviewers highlight fast motion, under 10 ms lag and 144 Hz VRR for high-speed games.
  • PriceCriticisedBuyers call the set expensive, and the current new price sits far above its recent daily low.
  • Glare handlingCriticised
Reviews
  • I've tested the four best flagship OLED TVs side-by-side – which should you buy in the Black Friday sales?
  • Best TVs of 2026: Expert Tested, Compared and Reviewed - CNET
  • LG G5 Series OLED TV Just Won CNET's Lab Award for Color Accuracy - CNET
  • Best OLED TVs - Product Finder | Tom's Guide - CategoriesSearch
  • Best OLED TVs - Product Finder | Tom's Guide - CategoriesSearch
  • These Are the Best 65-Inch TVs I’ve Tested for 2026 - CNET

Questions and answers

Which is better for a bright living room?
The LG G5. Its Brightness Booster Ultimate panel is brighter and its glare-free coating cuts reflections, while the S90F is dimmer and has weaker anti-glare.
Which is better for gaming?
The LG G5. It runs at 165Hz with G-Sync, FreeSync Premium and VRR on four HDMI 2.1 ports. The S90F is fast, with lag under 10ms and 144Hz VRR, but tops out lower.
Does either come with a stand?
No. The LG G5 ships with a flush wall bracket but no stand, and the Samsung S90F needs a stand or mount bought separately.
Which has more accurate color?
The Samsung S90F ships Pantone Validated from the factory. The LG G5 is also accurate, with 100% Color Fidelity and Color Volume, but is not Pantone certified.
Is the Samsung worth stepping up to from a cheaper OLED?
Only if you want Pantone calibration and built-in Alexa and Google Assistant. The LG G5 beats it on brightness, refresh rate and glare handling.
Which lasts longer?
Both use OLED panels with similar lifespans. Neither brand publishes a rated panel life, so buy on features and warranty support rather than longevity claims.

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Buying guides that pick them

  • Best OLED TVs under $1,500
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  • Best value OLED TVs
Max Resolution V-Sync
VRR
—
Display Aspect Ratio16:9—
Dynamic Contrast RatioInfinite contrast ratio—
Image Contrast RatioPerfect contrast—
Viewing AngleWide viewing angles—
Viewing Angle (Vertical)178 o—
Menu LanguageSpanish, English, French—
Internet Streaming ServicesNetflix, Disney+—
Network ConnectivityWi-Fi 6E, Ethernet—
Video InterfaceHDMI—
PC InterfaceHDMI—
Expansion SlotsCI+—
Display size options48in, 55in, 65in, 77in, 83in, 97in—
Screen technology4K Tandem OLED—
HDR formatsDolby Vision IQ, HDR10, HLG—
Gaming features165Hz (4K), ALLM, FreeSync, G-Sync—
Operating systemwebOS—
Ports and connections4x HDMI 2.1, 3x USB-A, Wi-Fi 6e, Ethernet—
Brightness Booster Ultimate83/77/65/55G5—
Reviewers note it lacks the glare-free coating of the step-up model.