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LG OLED77C5 77" OLED TV vs Sony Bravia XR A80K 77" OLED TV

Both are 77-inch 4K OLED panels, so picture quality is close. The LG OL1C77G5WUA is a commercial display built for boardrooms and AV installs, with integrator support for Crestron, Extron and Q-SYS control. The TV 77 4K HDR Smart TV is a consumer set with smart apps, voice assistants and four HDMI ports. For a home or a simple meeting room, the smart TV is the easier buy. For a managed commercial install, the LG's commercial warranty and control integration matter more.

  • Choose the LG OL1C77G5WUA if you are outfitting a boardroom, training room or government space and need a display integrated with room control and installed by an AV team.
  • Choose the TV 77 4K HDR Smart TV if you want a 77-inch OLED for home viewing or a simple meeting room, with built-in apps and voice control.

Prices

  • LG OLED77C5 77" OLED TV: $5,333.00 at Creation Networks (last seen Nov 11)
  • Sony Bravia XR A80K 77" OLED TV: $1,701.22 at Amazon (last seen Nov 14)
  • Difference: the Sony Bravia XR A80K 77" OLED TV is $3,631.78 cheaper than the LG OLED77C5 77" OLED TV at the latest prices (Nov 11 and Nov 14)
LG
LG OL1C77G5WUA 77" UHD OLED Gen 5 Monitor

LG OLED77C5 77" OLED TV

LG OL1C77G5WUA 77" UHD OLED Gen 5 Monitor

$5,333.00at Creation NetworksChecked Nov 11
See all prices and details
Visit Creation Networks
Pros
  • Built for commercial rooms and continuous duty
  • Integrates with Crestron, Extron and Q-SYS control
  • Installed and commissioned by a CTS-D certified team
  • LG commercial warranty terms
Cons
  • No built-in streaming apps or voice assistants
  • Needs an integrator for setup and support
  • Fewer connection options listed
T
TV 77 4K HDR SMART TV

Sony Bravia XR A80K 77" OLED TV

TV 77 4K HDR SMART TV

5(80,680 ratings)
$1,701.22at AmazonChecked Nov 14
See all prices and details
Visit Amazon

Store links may earn us a commission. As an Amazon Associate, Deal.ai earns from qualifying purchases.

Pros
  • Smart platform with Google Assistant and Alexa
  • Four HDMI ports plus USB, Ethernet and optical audio
  • High owner rating across a large number of reviews
  • Simple self-install for home or small office
Cons
  • No native room-control integration
  • Consumer warranty, not commercial terms
  • No installer support included

What separates them

LG OLED77C5 77" OLED TVSony Bravia XR A80K 77" OLED TV
MarketCommercial display sold through AV integratorsConsumer smart TV sold at retail
Smart platform and appsNo built-in streaming apps listed; content comes from external sourcesSmart TV platform with Google Assistant and Amazon Alexa
PortsHDMI and Wi-Fi listed4 HDMI, USB, Ethernet, optical audio, RCA, Bluetooth, Wi-Fi
Control system integrationDesigned for Crestron, Extron and Q-SYS room controlCEC enabled; no native control-system integration
Installation and supportIntegrator handles design, mounting, cabling and commissioningSelf-install
Warranty termsLG commercial warranty, confirmed per projectStandard consumer warranty
Shipping weightAbout 100.5 lbNot stated
OriginMade in South KoreaNot stated

Price history

$5,333.00$1,701.22
Nov 1Nov 14
  • LG OLED77C5 77" OLED TV: lowest $5,333.00 on Nov 1 at Creation Networks; $5,333.00 on Nov 11.
  • Sony Bravia XR A80K 77" OLED TV: lowest $1,701.22 on Nov 14 at Amazon.

Prices at every store

LG OLED77C5 77" OLED TV

  • Almo Pro AVNew

    In stock

    $6,667.00Checked Nov 11
    Visit Almo Pro AV
  • Creation NetworksNew

    Availability unknown

    $5,333.00+ $280.00 shippingChecked Nov 11
    Visit Creation Networks
  • Creation NetworksNew

    Availability unknown

    $5,333.00Checked Nov 1
    Visit Creation Networks
  • Almo Pro AVNew

    Availability unknown

    $6,667.00Checked Nov 1
    Visit Almo Pro AV
All 2 stores and price history →

Sony Bravia XR A80K 77" OLED TV

  • MAVROLERTNew

    In stockReturn policy

    $5,980.00Checked Nov 14
    Visit MAVROLERT
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,701.22Free shippingChecked Nov 14
    Visit Amazon

Store links may earn us a commission.

All 2 stores and price history →

Specs compared

SpecLG OLED77C5 77" OLED TVSony Bravia XR A80K 77" OLED TV
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
Screen FormFlatFlat
Display TypeOLEDOLED
ConnectivityWi-Fi, HDMIBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …
Screen Size77 inches77 inches
Country Of ManufactureSouth Korea—
CEC Enabled—Yes
HDTV Format—4K
Color—Black
Assistant Support—Google Assistant, Amazon Alexa
HDR—Yes
Show all 13 specsShow fewer specs
SpecLG OLED77C5 77" OLED TVSony Bravia XR A80K 77" OLED TV
HDMI Ports—4 HDMI ports

What reviewers say

Sony Bravia XR A80K 77" OLED TV

  • 5 / 580,680 ratings

Owners rate it very highly, with 80,680 ratings averaging 5 out of 5. They praise the contrast, color and sound and treat it as a premium movie set, while a few note brightness limits and OLED care.

What people mention
  • Picture qualityPraisedOwners say the OLED contrast and color make movies look rich and detailed.
  • SoundPraisedReviewers note the panel-based audio is clear enough that many skip a soundbar.
  • BrightnessMixedSome find it dimmer than bright LED sets in sunlit rooms, though fine in dim light.
  • Burn-inCriticisedA few owners worry about static logos and game HUDs leaving marks over time.

Questions and answers

Which is better for a boardroom?
The LG OL1C77G5WUA. It is a commercial display that ties into Crestron, Extron and Q-SYS control and comes with integrator design and commissioning. The smart TV works in a small room but lacks that control integration.
Which has better smart features?
The TV 77 4K HDR Smart TV. It has a built-in smart platform with Google Assistant and Amazon Alexa. The LG commercial display relies on external sources for apps and voice control.
Do both have the same panel?
Both are 77-inch 4K OLED flat panels at 3840 x 2160, so picture quality should be close. The difference is in the electronics, ports and support around the panel, not the resolution.
Which lasts longer?
The LG is built and warranted for commercial use, which suits long daily hours in a meeting space. The smart TV is designed for home viewing. Neither maker publishes a lifespan figure, so duty cycle and warranty terms are the better guide.
Is the LG worth stepping up to?
Only if you need room-control integration, installer support and commercial warranty terms. For home viewing or a basic meeting room, the smart TV covers more of what you need out of the box.
Can I use the smart TV in a commercial space?
Yes, it will display content fine. You give up native control-system integration and commercial warranty terms, and you handle mounting and setup yourself.

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