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LG OLED evo AI C5 4K Smart TV vs Samsung S90H 42" OLED 4K UHD Smart TV

Both are 4K OLEDs with near-identical prices: $899.99 for the LG C5 at Walmart and $897.99 for the Samsung S90H at B&H Photo-Video-Audio, both as of November 4, 2026. The LG C5 is the better pick for most people: it has four HDMI 2.1 ports, 144Hz, Dolby Vision and Dolby Atmos, and a larger, well-documented owner base. The Samsung S90H is the pick if you want a 42-inch OLED, need Google Assistant or Alexa built in, or want the lowest price of the two.

Today the Samsung S90H 42" OLED 4K UHD Smart TV costs $321.13 less at its best price.

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LG
LG OLED evo AI C5 4K Smart TV

LG OLED evo AI C5 4K Smart TV

4.8· 18,000 ratings
$1,219.12at Best BuyObserved at 8:33 PM
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Choose the LG C5 if you game on a console or PC, want Dolby Vision and Dolby Atmos, or want the most ports and the longest software support.

Pros
  • Four HDMI 2.1 inputs and 144Hz for PC gaming
  • Dolby Vision and Dolby Atmos support
  • Brightness Booster and Alpha 9 Gen8 processor
  • Up to 5 years of webOS updates
  • 18,000 ratings at 4.8 out of 5
Cons
  • Owners report blocky banding in dark scenes
  • No central swivel pedestal; some buy a separate stand
  • Getting to regular TV takes several clicks
  • Some owners call it poor value at full price
Samsung
Samsung S90H 42" OLED 4K UHD Smart TV

Samsung S90H 42" OLED 4K UHD Smart TV

4.8· 1,500 ratings
$897.99at B&H Photo-Video-AudioObserved at 8:01 PM
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Choose the Samsung S90H if you want a smaller 42-inch OLED, use Google Assistant or Alexa, or want to save the extra $2.

Pros
  • Comes in a 42-inch size, rare for OLED
  • Google Assistant and Alexa built in
  • Lowest price of the two at $897.99
  • 13 stores stock it, so price competition is wider
Cons
  • Only 1,500 ratings, far fewer than the LG
  • Refresh rate, HDMI 2.1 and HDR format not stated
  • No Dolby Vision or Dolby Atmos confirmed

What separates them

LG OLED evo AI C5 4K Smart TVSamsung S90H 42" OLED 4K UHD Smart TV
Screen sizesNot stated in the listing; C5 line runs 42 to 83 inches42, 48, 55 and 65 inches
Refresh rateNative 120Hz, up to 144Hz for PC gamingNot stated
HDMI 2.1 portsFourNot stated
HDR formatsDolby Vision, HDR, FILMMAKER MODEHDR, format not stated
AudioDolby Atmos; owners say sound is good enough without a sound barNot stated
Voice assistantswebOS 25 apps and LG Channels; assistant support not statedGoogle Assistant and Amazon Alexa
Software updatesUp to 5 years with webOS Re:NewNot stated
Price$899.99 at Walmart as of November 4, 2026$897.99 at B&H Photo-Video-Audio as of November 4, 2026

Price history

$1,499.99$781.60
Oct 30Nov 5
  • LG OLED evo AI C5 4K Smart TV: lowest $781.60 on Nov 2 at Walmart; $899.00 on Nov 5.
  • Samsung S90H 42" OLED 4K UHD Smart TV: lowest $849.00 on Nov 4 at Greentoe; $849.00 on Nov 5.

Prices at every store

LG OLED evo AI C5 4K Smart TV

  • Best BuyNew

    In stock

    $1,219.12Observed at 8:33 PM
    Visit store
  • WalmartNew

    In stock

    $1,296.94Observed at 8:33 PM
    Visit store

Also available at

  • eBayCheck price at eBay
  • The Frog PadCheck price at The Frog Pad
  • Newegg.comCheck price at Newegg.com
All 2 stores and price history →

Samsung S90H 42" OLED 4K UHD Smart TV

  • eBayNew

    Availability unknownSold by electronic_express (99.7% positive, 252,300 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $897.99Free shippingVerified
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  • Macy'sNew

    Availability unknown

    $897.99Observed at 8:01 PM
    Visit store
  • B&H Photo-Video-AudioNew

    Availability unknown

    $897.99Observed at 8:01 PM
    Visit store
  • WalmartNew

    Availability unknownSold by Electronic Express

    $897.99Observed at 8:01 PM
    Visit store

Also available at

  • PC Richard & SonCheck price at PC Richard & Son
  • Electronic ExpressCheck price at Electronic Express
  • ABC WarehouseCheck price at ABC Warehouse
All 14 stores and price history →

Specs compared

SpecLG OLED evo AI C5 4K Smart TVSamsung S90H 42" OLED 4K UHD Smart TV
Display TypeOLEDOLED
Resolution4K3840 x 2160
HDTV Format4K UHD4K
Network FunctionalitySmart TV, Streaming—
Supported Resolutions4K—
Backlight TechnologyOLED—
Display HighlightsHDR—
Refresh Rate144Hz—
Anti-GlareYes—
Max Resolution V-SyncVRR—
Display Aspect Ratio16:9—
Dynamic Contrast RatioInfinite contrast—
Show all 33 specsShow fewer specs
SpecLG OLED evo AI C5 4K Smart TVSamsung S90H 42" OLED 4K UHD Smart TV
Image Contrast RatioNear-infinite—
Viewing AngleWide—
Menu LanguageSpanish, English, French—
Color TemperatureYes—
Smart TVYes—
HDMI Ports4—
Internet Streaming ServicesNetflix, Disney+—
Network ConnectivityEthernet—
Video InterfaceHDMI—
PC Interface

What reviewers say

LG OLED evo AI C5 4K Smart TV

Owners and reviewers rate the C-series highly, with 4.8 out of 5 from about 18,000 ratings. Praise centers on picture quality and gaming features; complaints tend to be about brightness in sunny rooms and OLED care settings.

Pros
  • Deep blacks and strong contrast
  • Smooth motion for games and sports
  • Simple webOS interface
  • Good viewing angles
Cons
  • Not as bright as top Mini-LED rivals
  • Auto-dimming on static content
  • Reflections still show in very bright rooms

Samsung S90H 42" OLED 4K UHD Smart TV

Reviewers consistently praise the S90H for its outstanding picture quality, deep blacks, and wide viewing angles. Many note that it offers great value for an OLED TV, though some mention that brightness is not as high as LCD rivals and that burn-in is a concern for static content.

Pros
  • Perfect blacks and excellent contrast
  • Wide viewing angles
  • Low input lag for gaming
  • Good value for an OLED
Cons
  • Lower peak brightness than some LCD TVs
  • Potential for burn-in with static images
  • Only three HDMI 2.1 ports

Questions and answers

Which is better for gaming?
The LG C5. It has four HDMI 2.1 ports, a native 120Hz panel that reaches 144Hz on PC, and VRR. The Samsung S90H listing does not state its refresh rate or HDMI version.
Which has the better picture?
Both are OLED with per-pixel contrast. The LG adds Brightness Booster and Dolby Vision, and owners praise its brightness and color. The Samsung's HDR format is not stated, so Dolby Vision content is a point for the LG.
Is the Samsung worth saving $2?
Only if you want the 42-inch size or built-in Alexa and Google Assistant. Otherwise the LG's extra ports, Dolby Vision and longer update promise are worth more than $2.
Which is better for a bright room?
The LG C5. Its Brightness Booster raises output, and owners say the high brightness makes the picture pop. The Samsung listing gives no brightness figure.
Which lasts longer?
The LG C5 is promised up to 5 years of webOS updates through webOS Re:New. Samsung states no update window for the S90H. OLED panel life is similar for both.
Do either need a sound bar?
LG C5 owners say its sound is good enough without one. The Samsung S90H listing gives no audio details, so budget for a bar if sound matters.

More comparisons

  • LG OLED evo AI C5 4K Smart TV vs Insignia F50 Series LED 4K UHD Smart Fire TV
  • Hisense U6 Series 4K ULED Mini-LED Smart TV (Google TV) vs LG OLED evo AI C5 4K Smart TV
  • Insignia F50 Series LED 4K UHD Smart Fire TV vs Samsung S90H 42" OLED 4K UHD Smart TV
HDMI
—
CEC EnabledYes—
Expansion SlotsCommon Interface (CI) slot—
High Definition—Yes
Color—Black
Screen Form—Flat
Connectivity—Bluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …
Screen Size—42 inches, 48 inches, 55 inches, 65 inches
Weight—18.3 lb
Assistant Support—Google Assistant, Amazon Alexa
HDR—Yes
Supported Streaming Services—Netflix, YouTube, Disney+