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LG QNED85A 4K Smart TV vs Hisense U7 Mini-LED 65" Fire TV

Buy the Hisense 65U7SF for gaming and dark-room movies: mini-LED local dimming, 165 Hz and four HDMI 2.1 ports beat the LG on contrast and motion. Buy the LG 75QNED85A for a bigger screen at a lower price, especially in a bright room. As of November 8, 2026, the LG 75-inch is $831.99 at Best Buy and the Hisense 65-inch is $997.99 at Amazon, so the LG is about $166 cheaper and 10 inches larger.

Today the LG QNED85A 4K Smart TV costs $198.00 less at its best price.

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LG
LG QNED evo AI QNED85A 4K Smart TV

LG QNED85A 4K Smart TV

LG QNED evo AI QNED85A 4K Smart TV

4.7(3,600 ratings)
$799.99at Merlin's TV & ApplianceObserved Nov 6, 2026, 12:06 AM
See all prices and details
Visit Merlin's TV & Appliance

Choose the LG QNED85A if you want the most screen for the money, a 75-inch panel at $831.99, and you watch mostly bright-room TV and streaming rather than dark-room movies.

Pros
  • 75 inches for $831.99, the lowest price in its recent range
  • Dolby Vision and Dolby Atmos support
  • webOS with Google Assistant, Alexa and AirPlay 2
  • 120 Hz panel with VRR for consoles
Cons
  • No local dimming, so blacks look gray in a dark room
  • 120 Hz and HDMI version trail the Hisense for gaming
  • Peak brightness is below what mini-LED delivers
Hisense
65" U7 Mini-LED ULED 4K UHD Best Premium Gaming HDR Smart Fire TV (65U7SF, 2026 New)

Hisense U7 Mini-LED 65" Fire TV

65" U7 Mini-LED ULED 4K UHD Best Premium Gaming HDR Smart Fire TV (65U7SF, 2026 New)

$997.99at AmazonObserved at 7:15 AM
See all prices and details
Visit Amazon

As an Amazon Associate, Deal.ai earns from qualifying purchases.

Choose the Hisense U7SF if you game on a console or PC and want mini-LED local dimming, 165 Hz and four HDMI 2.1 ports, even at a smaller 65 inches and $997.99.

Pros
  • Mini-LED local dimming gives real black levels and contrast
  • 165 Hz native refresh with four HDMI 2.1 ports
  • 50 W built-in audio
  • Strong gaming feature set for the price
Cons
  • $997.99 buys 65 inches, 10 fewer than the LG
  • Fire TV interface is more ad-heavy than webOS
  • 310 W power draw is high

What separates them

LG QNED85A 4K Smart TVHisense U7 Mini-LED 65" Fire TV
Panel technologyLED backlight with no local dimmingMini-LED with local dimming
Refresh rate120 Hz165 Hz native
HDMI4 HDMI ports, version not stated4 HDMI 2.1 ports
Screen size at the listed price75 inches65 inches
Price as of November 8, 2026$831.99 at Best Buy$997.99 at Amazon
Smart platformwebOS with Google Assistant, Alexa and AirPlay 2Fire TV
AudioDolby Atmos and Dolby Digital, wattage not stated50 W output
HDR formatsDolby Vision, HDR10 ProHDR, formats not stated

Price history

$999.99$674.00
Oct 30Nov 8
  • LG QNED85A 4K Smart TV: lowest $674.00 on Nov 2 at Walmart; $729.00 on Nov 8.
  • Hisense U7 Mini-LED 65" Fire TV: lowest $997.99 on Nov 8 at Amazon.

Prices at every store

LG QNED85A 4K Smart TV

  • Merlin's TV & ApplianceNew

    Availability unknown

    $799.99Observed Nov 6, 2026, 12:06 AM
    Visit Merlin's TV & Appliance
  • BeachcameraNew

    Availability unknown

    $896.99Observed Nov 7, 2026, 5:46 AM
    Visit Beachcamera
  • SHI InternationalNew

    Availability unknown

    $967.19Observed Nov 7, 2026, 5:46 AM
    Visit SHI International

Also available at

  • Best BuyCheck price at Best Buy
  • WalmartCheck price at Walmart
  • Newegg.comCheck price at Newegg.com
All 3 stores and price history →

Hisense U7 Mini-LED 65" Fire TV

  • Best BuyNew

    In stock

    $999.99Free shippingObserved at 8:00 AM
    Visit Best Buy
  • NeweggNew

    In stock

    $999.99Free shippingObserved at 8:00 AM
    Visit Newegg
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $997.99Free shippingObserved at 7:15 AM
    Visit Amazon

Store links may earn us a commission. Some prices via Klarna.

All 3 stores and price history →

Specs compared

SpecLG QNED85A 4K Smart TVHisense U7 Mini-LED 65" Fire TV
HDMI Ports4 HDMI ports4 x HDMI 2.1
Local dimmingNoYes
Screen Resolution3840x2160 (4K Ultra HD)4k UHD
Resolution3840 x 2160—
High DefinitionYes—
HDTV Format4K—
ColorBlack—
Screen FormFlat—
Display TypeLED—
Assistant SupportGoogle Assistant, Amazon Alexa, Siri—
HDRYes—
Refresh Rate120 Hz—
Show all 40 specsShow fewer specs
SpecLG QNED85A 4K Smart TVHisense U7 Mini-LED 65" Fire TV
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…—
Supported Streaming ServicesNetflix—
Screen Size55 inches, 65 inches, 75 inches, 86 inches, 100…—
CEC EnabledYes—
Width63 in wide—
Depth1.2 in deep—
Weight50.5 lb—
ConnectionsHDMI—
BluetoothYes—
Wireless & Streaming

What reviewers say

LG QNED85A 4K Smart TV

  • 4.7 / 53,600 ratings

Owners rate it 4.7 out of 5 across 3,600 ratings and generally like the bright picture and gaming features for the price. Complaints center on black levels and blooming in dark scenes, which is expected from an edge-lit LED set.

What people mention
  • Picture qualityMixedOwners praise the bright, saturated color but note blacks look gray in dark scenes.
  • BloomingCriticisedBright objects on dark backgrounds show visible halos from the backlight.
  • MotionPraisedThe 120Hz refresh rate keeps sports and games smooth.
  • Viewing anglesCriticisedColor and contrast drop off when sitting to the side of the screen.

Questions and answers

Which is better for gaming?
The Hisense U7SF. It has a 165 Hz native panel, four HDMI 2.1 ports and mini-LED local dimming. The LG QNED85A tops out at 120 Hz and lists no HDMI 2.1.
Which has better picture quality in a dark room?
The Hisense. Local dimming on its mini-LED backlight produces deeper blacks. The LG QNED85A has no local dimming, so dark scenes look washed out.
Is the LG worth it for the bigger screen?
Yes if size matters most. The 75-inch LG is $831.99 at Best Buy versus $997.99 for the 65-inch Hisense, so you pay less and get 10 more inches.
Which is better in a bright room?
The Hisense handles glare better thanks to mini-LED brightness. The LG's edge-lit LED panel is the weaker of the two in a sunlit room.
Do both support Dolby Vision?
The LG lists Dolby Vision and HDR10 Pro. The Hisense listing only states HDR, so confirm Dolby Vision support before buying if that matters to you.
Which smart platform is better?
webOS on the LG is cleaner and supports Google Assistant, Alexa and AirPlay 2. Fire TV on the Hisense has more apps but more ads on the home screen.

More comparisons

  • Hisense 65U8QG vs LG QNED evo AI QNED85A 4K Smart TV
  • Hisense 65U8QG vs 65" U7 Mini-LED ULED 4K UHD Best Premium Gaming HDR Smart Fire TV (65U7SF, 2026 New)
  • LG QNED evo AI QNED85A 4K Smart TV vs LG 65-inch QNED84B Mini LED 4K Smart TV
  • 65" U7 Mini-LED ULED 4K UHD Best Premium Gaming HDR Smart Fire TV (65U7SF, 2026 New) vs LG 65-inch QNED84B Mini LED 4K Smart TV

Buying guides that pick them

  • Best LED TVs under $1000 for sports and movies
AirPlay 2
—
Surround Sound FormatsDolby Digital—
Smart Home SystemAmazon Alexa—
MHLNo—
AmbilightNo—
Smart TVYes—
Release Year2025—
VRRYes—
Operating SystemwebOS—
Screen designFlat—
Wi-FiYes—
VESA-MountYes—
Edge-lit LEDNo—
HDR TypeHDR10, HLG—
3DNo—
ARCeARC—
ALLMYes—
Wi-Fi StandardWi-Fi 6E (802.11ax)—
DisplayMini-LED—