Panasonic Z95B OLED TV vs Samsung S95H OLED TV

Both are 55-inch 4K OLEDs with 144Hz-class panels, four HDMI ports and Dolby Atmos, so the split comes down to panel and sound. The Panasonic Z95B uses a Primary RGB Tandem OLED panel with ThermalFlow cooling for higher brightness and color volume, and its 160W Technics-tuned 360° Soundscape Pro system makes a soundbar unnecessary. The Samsung S95H counters with a glare-free coating, a 165Hz panel, Tizen with Bixby, Alexa and Google Assistant, and a flush wall-mount design; its 4.8 rating from about 1,100 owners shows strong satisfaction. Buy the Panasonic for picture accuracy and built-in sound, the Samsung for a bright room and gaming headroom.

• Choose the Panasonic Z95B if you want the brightest OLED picture with the most accurate color, strong built-in sound that saves you a soundbar, and full calibration controls.
• Choose the Samsung S95H if your room has lots of windows, you want a glare-free screen, 165Hz gaming, and a TV that sits flush on the wall.