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Purina Dog Chow Complete Adult Chicken vs Purina Pro Plan Adult Sensitive Skin & Stomach Salmon & Rice Formula Dry Dog Food

Buy the Pro Plan Sensitive Skin & Stomach if your dog has itchy skin, loose stools or a sensitive gut, or if you want salmon as the first ingredient and no corn, wheat or soy. Buy Dog Chow Complete if you want a proven everyday adult formula for all breeds at the lowest cost per feeding. Dog Chow has far more owner feedback and a long track record; Pro Plan has the targeted nutrition, higher protein and omega levels, and a narrower but stronger fit.

  • Choose the Dog Chow Complete if you want a simple, all-breed adult kibble with a long record and the lowest cost per day.
  • Choose the Pro Plan Sensitive Skin & Stomach if your dog scratches, has dull coat or soft stools, or reacts to chicken, corn, wheat or soy.

Prices

  • Purina Dog Chow Complete Adult Chicken: $28.88 at Walmart (checked today)
  • Purina Pro Plan Adult Sensitive Skin & Stomach Salmon & Rice Formula Dry Dog Food: $20.99 at Feeders Pet Supply (checked today)
  • Difference: the Purina Pro Plan Adult Sensitive Skin & Stomach Salmon & Rice Formula Dry Dog Food is $7.89 cheaper than the Purina Dog Chow Complete Adult Chicken today
Purina
Purina Dog Chow Complete Adult Chicken Flavor Dry Dog Food

Purina Dog Chow Complete Adult Chicken

Purina Dog Chow Complete Adult Chicken Flavor Dry Dog Food

4.7(1,753 ratings)
$28.88at WalmartChecked 27 min ago
See all prices and details
Visit Walmart
Pros
  • Complete and balanced for adult dogs of any breed or size
  • 23 vitamins and minerals with antioxidants for immune support
  • No artificial flavors
  • Large base of owner ratings and a brand making dog food since 1926
  • Dogs eat it readily, per most reviewers
Cons
  • Contains corn, wheat and soy
  • Chicken is a main protein despite beef-flavored labeling
  • No guaranteed omega levels or joint support
  • Some owners report skin reactions in chicken-sensitive dogs
Purina
Purina Pro Plan Adult Sensitive Skin & Stomach Salmon & Rice Formula Dry Dog Food

Purina Pro Plan Adult Sensitive Skin & Stomach Salmon & Rice Formula Dry Dog Food

4.8(12 ratings)
$20.99at Feeders Pet SupplyChecked 27 min ago
See all prices and details
Visit Feeders Pet Supply
Pros
  • Salmon first, with no corn, wheat or soy
  • Guaranteed omega-3 and omega-6 for skin and coat
  • Oatmeal for easy digestion
  • Glucosamine and fish oil for joints
  • Chicken-free, useful for dogs with poultry sensitivity
Cons
  • Very few owner ratings so far
  • Higher cost per pound than Dog Chow
  • Fish-based flavor does not suit every dog
  • Targeted formula is overkill for dogs with no sensitivities

What separates them

Purina Dog Chow Complete Adult ChickenPurina Pro Plan Adult Sensitive Skin & Stomach Salmon & Rice Formula Dry Dog Food
Primary proteinChicken is the lead protein, though the bag is sold as beef flavor in some listingsSalmon is the first ingredient
Skin and coat supportNo added omega or fish oil claimsGuaranteed omega-3 (0.75%) and omega-6 (1.6%), plus EPA and DHA
Grain and filler policyContains corn, wheat and soyMade without corn, wheat or soy
Protein levelNot stated on the label26% minimum crude protein
Joint supportNone listedGlucosamine (350 ppm) and fish oil
Life stage and breed fitAdult, all breeds and sizesAdult dogs, positioned for sensitive skin and stomach
Owner feedback volume4.7 of 5 from about 1,750 ratings4.8 of 5 from only 12 ratings
Ingredient sensitivity riskChicken-heavy; one owner reported a hot spot in a chicken-sensitive dogChicken-free, salmon-based

Price history

$77.48$15.98
Nov 2Nov 10
  • Purina Dog Chow Complete Adult Chicken: lowest $15.98 on Nov 2 at Amazon; $15.98 on Nov 10.
  • Purina Pro Plan Adult Sensitive Skin & Stomach Salmon & Rice Formula Dry Dog Food: lowest $20.68 on Nov 4 at PetSmart; $20.68 on Nov 9.

Prices at every store

Purina Dog Chow Complete Adult Chicken

  • WalmartNew

    In stock

    $28.88Checked 27 min ago
    Visit Walmart
  • MenardsNew

    In stock

    $28.88Checked 20 h ago
    Visit Menards
  • TargetNew

    In stock

    $28.99+ $5.99 shippingChecked 20 h ago
    Visit Target
  • Blain's Farm & FleetNew

    In stock

    $28.99+ $12.95 shippingChecked 20 h ago
    Visit Blain's Farm & Fleet

Also available at

  • PetsmartCheck price at Petsmart
  • Lowe'sCheck price at Lowe's
  • ChewyCheck price at Chewy
All 9 stores and price history →

Purina Pro Plan Adult Sensitive Skin & Stomach Salmon & Rice Formula Dry Dog Food

  • Feeders Pet SupplyNew

    In stockReturn policy

    $20.99Checked 27 min ago
    Visit Feeders Pet Supply
  • Chow Hound Pet SuppliesNew

    In stockReturn policy

    $20.99Checked 27 min ago
    Visit Chow Hound Pet Supplies
  • Jake's Pet SupplyNew

    In stockReturn policy

    $21.99Checked 27 min ago
    Visit Jake's Pet Supply
  • Ellington AgwayNew

    In stockReturn policy

    $21.99Checked 27 min ago
    Visit Ellington Agway

Also available at

  • PetCareRxCheck price at PetCareRx
  • TargetCheck price at Target
  • Shop PurinaCheck price at Shop Purina

Specs compared

SpecPurina Dog Chow Complete Adult ChickenPurina Pro Plan Adult Sensitive Skin & Stomach Salmon & Rice Formula Dry Dog Food
FormDry, Kibble—
Life StageAdult—
Pet Food TypeDog Food, Dry Food—
Dietary HighlightsCrafted without artificial flavors—
Health BenefitSupports immune health—
Pet TypeDog—
Suitable Health ConcernImmune Support, Digestive Care—
Suitable BreedAll Breeds—
FlavorBeef—
Flavor VarietySavory Beef Flavor—
Breed SizeAll Breeds, All Sizes—
Texture ConsistencyKibble—
Show all 29 specsShow fewer specs
SpecPurina Dog Chow Complete Adult ChickenPurina Pro Plan Adult Sensitive Skin & Stomach Salmon & Rice Formula Dry Dog Food
Ingredient TypeMeat—
Packaging StyleBag—
Food SubtypeKibble—
Food Highlights100 percent complete and balanced nutrition—
Size—30 lb.
color—30 lb.
Crude Protein (Min)—26.0%
Crude Fat (Min)—16.0%
Crude Fiber (Max)—4,0%
Moisture (Max)

What reviewers say

Purina Dog Chow Complete Adult Chicken

  • 4.7 / 51,753 ratings

Rated 4.7 out of 5 from 1,753 ratings, the food draws strong loyalty from owners who have fed Purina for decades and report shiny coats, bright eyes and steady energy. Complaints center on digestive upset, dogs refusing recent bags, and suspected formula changes.

What people mention
  • ValuePraisedOwners say it delivers solid nutrition and quality for the price, especially in the 40 lb bag.
  • PalatabilityMixedMost dogs get excited for meals, but some picky eaters refuse it and one reviewer calls the kibble bland alone.
  • DigestionCriticisedA number of owners report diarrhea and vomiting after switching or after recent bags.
  • Chicken contentCriticisedReviewers flag high chicken content despite beef-focused advertising, and one links it to a hot spot in a chicken-sensitive dog.

Purina Pro Plan Adult Sensitive Skin & Stomach Salmon & Rice Formula Dry Dog Food

  • 4.8 / 512 ratings

Owners of sensitive dogs report less scratching and firmer stools after switching. A few say the fish odor is strong and that picky dogs refused it at first.

What people mention
  • Skin and coatPraisedOwners say itching eased and coats looked shinier after a few weeks.
  • DigestionPraisedFirmer stools and less gas are the most common improvements reported.
  • SmellCriticisedThe salmon formula has a noticeable fish odor that some owners dislike.
  • Picky eatingMixed

Questions and answers

Which is better for a dog with itchy skin?
The Pro Plan Sensitive Skin & Stomach. It guarantees omega-3 and omega-6 levels, uses salmon and fish oil, and leaves out corn, wheat and soy. Dog Chow lists no omega guarantees.
Which lasts longer per bag?
Both are dry kibble fed by weight, so duration depends on your dog's size and the bag you buy. Pro Plan's higher protein and fat mean you typically feed slightly less per pound of body weight.
Is the Pro Plan worth stepping up to?
Yes if your dog has skin, coat or digestion problems, or reacts to chicken. If your dog does fine on Dog Chow, the step up buys little beyond ingredients you do not need.
Can I switch a puppy to either?
No. Both are adult formulas. Use a puppy or all-life-stages food until your dog is grown.
Which has more owner feedback?
Dog Chow, by a wide margin: about 1,750 ratings against 12 for the Pro Plan formula. Treat the Pro Plan rating as early signal, not a proven record.
Does Dog Chow contain chicken?
Yes. Chicken is a main protein even where the bag is sold as beef flavor, and one owner reported a skin reaction in a chicken-sensitive dog.

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Buying guides that pick them

  • Best Purina dry dog food for adult dogs
All 6 stores and price history →
—
12.0%
Omega-3 Fatty Acids (Min)—0.75%
Omega-6 Fatty Acids (Min)—1.6%
Glucosamine (Min)—350 ppm
Vitamin E (Min)—460 IU/kg
Available sizes—5 lb
EPA (Min)—0.1%
DHA (Min)—0.1%
Many dogs accept it, but some owners report refusals during the switch.