Roku Select Series 4K TV vs LG QNED7S 55-inch 4K Smart TV

Buy the LG QNED7S if picture quality matters most: its Mini LED backlight with QNED color gives deeper blacks, higher brightness and better contrast than the Roku Select Series' direct-lit LED panel. Buy the Roku if you want the simplest smart TV interface and hands-free voice across Alexa, Google Assistant and Siri. Both are 60 Hz 4K sets with three HDMI ports, so neither suits serious gamers. Owners praise Roku's clean home screen and LG's color and upscaling; the Roku's panel is the weaker of the two in a bright room.

• Choose the Roku Select Series if you want the easiest smart TV software, wide voice assistant support and a set that stays simple for the whole household.
• Choose the LG QNED7S if you care about contrast, brightness and color, and want a 55-inch set that holds up in a bright living room.