Samsung 65-inch OLED 4K Smart TV vs LG OLED evo AI C6 65-inch TV

Both are 65-inch 4K OLEDs with four HDMI ports and strong contrast, so the picture gap is small. The Samsung S90-series panel adds a Glare Free coating and a much higher 165 Hz refresh rate, which suits bright rooms and fast gaming. The LG C6 runs at 120 Hz, carries OLED evo brightness and full Google Assistant and Alexa support, and the C-series has a long record with reviewers and owners as the safe all-round pick. Buy the Samsung for a sunlit room or high-frame-rate PC gaming; buy the LG for built-in voice assistants and the more established track record.

• Choose the Samsung if your room gets daylight glare or you game at high frame rates on PC or console.
• Choose the LG if you want built-in Google Assistant and Alexa and a model line with years of owner feedback behind it.