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Samsung 65-inch OLED 4K Smart TV vs Sony BRAVIA XR8B 55" OLED TV

The Sony BRAVIA XR8B is the better pick for most people deciding between these two. It has the more accurate, cinematic picture, Dolby Vision support, and Google TV, which reviewers consistently rate as the smoother, better-organized smart platform. The Samsung is the stronger gaming TV: its 165 Hz panel and four HDMI ports beat Sony's 120 Hz, and its Glare Free coating handles bright rooms better. Owners of both praise the OLED contrast; the Samsung's Tizen system and its AI upscaling get more mixed feedback than Sony's processing.

  • Choose the Samsung 65-inch OLED if you game seriously, watch in a bright room, or want the bigger 65-inch screen and glare-free coating.
  • Choose the Sony BRAVIA XR8B if picture accuracy and Dolby Vision matter most and you prefer Google TV's app lineup and interface.

Prices

  • Samsung 65-inch OLED 4K Smart TV: $1,358.59 at Buy IT Solutions Inc. (checked today)
  • Sony BRAVIA XR8B 55" OLED TV: $1,398.00 at Amazon (last seen Nov 9)
  • Difference: the Samsung 65-inch OLED 4K Smart TV is $39.41 cheaper than the Sony BRAVIA XR8B 55" OLED TV at the latest prices (Nov 9 and Nov 11)
Samsung
Samsung 65-inch OLED 4K Vision AI Smart TV

Samsung 65-inch OLED 4K Smart TV

Samsung 65-inch OLED 4K Vision AI Smart TV

4.8(225 ratings)
$1,358.59at Buy IT Solutions Inc.Checked 6 h ago
See all prices and details
Visit Buy IT Solutions Inc.
Pros
  • Bigger 65-inch OLED panel
  • 165 Hz refresh rate suits fast games
  • Glare Free coating works in bright rooms
  • Four HDMI ports
  • Strong AI upscaling of older content
Cons
  • No Dolby Vision
  • Tizen interface divides owners
  • Only two speakers
  • Heavier set to wall-mount
Sony
Sony 55 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV (K-55XR8B)

Sony BRAVIA XR8B 55" OLED TV

Sony 55 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV (K-55XR8B)

$1,398.00at AmazonChecked Nov 9
See all prices and details
Visit Amazon

As an Amazon Associate, Deal.ai earns from qualifying purchases.

Pros
  • Dolby Vision and HDR10+ support
  • Accurate, cinematic picture out of the box
  • Google TV app selection and layout
  • Wide viewing angles hold up off-axis
  • Clean, minimal design
Cons
  • Smaller 55-inch screen
  • 120 Hz panel trails the Samsung for gaming
  • Anti-glare is weaker in bright rooms
  • Fewer gaming-specific extras

What separates them

Samsung 65-inch OLED 4K Smart TVSony BRAVIA XR8B 55" OLED TV
Screen size65 inches55 inches
Refresh rate165 Hz120 Hz
HDR formatsOLED HDR+, HDR10+, Auto HDR RemasteringDolby Vision, HDR10, HDR10+
Smart platformTizenGoogle TV
Anti-glareGlare Free coating cuts reflectionsAnti-glare treatment, but bright sources still reflect
Gaming featuresUltimate Gaming Pack, AI motion smoothing, VRRVRR, 120 Hz, CEC
Picture processingNQ4 AI Gen3 with 128 neural networksSony XR processor, widely praised for accuracy
Audio2 speakers, 40W, Dolby AtmosOLED panel audio, Dolby Atmos support

Price history

$1,634.99$897.99
Oct 27Nov 10
  • Samsung 65-inch OLED 4K Smart TV: lowest $897.99 on Nov 2 at Best Buy; $1,397.99 on Nov 5.
  • Sony BRAVIA XR8B 55" OLED TV: lowest $1,398.00 on Nov 10 at Amazon.

Prices at every store

Samsung 65-inch OLED 4K Smart TV

  • Buy IT Solutions Inc.New

    In stockReturn policy

    $1,358.59Checked 6 h ago
    Visit Buy IT Solutions Inc.
  • Best BuyNew

    Availability unknown

    $1,397.99Checked Nov 5
    Visit Best Buy
  • Macy'sNew

    Availability unknown

    $1,397.99Checked Nov 5
    Visit Macy's
  • PC Richard & SonNew

    Availability unknown

    $1,397.99Checked Nov 5
    Visit PC Richard & Son

Also available at

  • TRINCOSCheck price at TRINCOS
  • WalmartCheck price at Walmart
  • ThinkEDUCheck price at ThinkEDU
All 17 stores and price history →

Sony BRAVIA XR8B 55" OLED TV

  • Best BuyNew

    In stock

    $1,399.99Free shippingChecked Nov 9
    Visit Best Buy
  • SONYNew

    In stock

    $1,399.99Free shippingChecked Nov 9
    Visit SONY
  • WalmartNew

    In stock

    $1,498.00Free shippingChecked Nov 9
    Visit Walmart
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,398.00Free shippingChecked Nov 9
    Visit Amazon

Store links may earn us a commission. Some prices via Klarna.

All 4 stores and price history →

Specs compared

SpecSamsung 65-inch OLED 4K Smart TVSony BRAVIA XR8B 55" OLED TV
Screen Size65 in55''
Refresh Rate165 Hz120Hz
Resolution3840 x 21604K
HDTV Format4K4K UHD
Display TypeOLEDOLED
HDMI Ports4 HDMI ports4
Panel typeOLEDOLED
CEC EnabledYesYes
Anti-GlareYesBright sources will reflect without much diffus…
DisplayOLED—
Television TypeOLED TVs—
Smart TechY—
Show all 40 specsShow fewer specs
SpecSamsung 65-inch OLED 4K Smart TVSony BRAVIA XR8B 55" OLED TV
Tv FeaturesBluetooth—
StreamersDisney+—
PlatformTizen—
HDMI Number4—
Mount TypeWall Mount—
High Dynamic Range FormatOLED HDR+; HDR10+; Auto HDR Remastering—
Sound TechnologyDolby Atmos—
Video Streaming Quality4K Ultra HD—
Number Of Speakers2—
Input / Output Type

What reviewers say

Samsung 65-inch OLED 4K Smart TV

  • 4.8 / 5225 ratings

Ratings are strong at 4.8 out of 5 from 225 ratings, and buyers at The Big Screen Store rate the S90 line 4.9 out of 5 across 4,400+ Google reviews. Owners single out the picture quality and the glare-free screen.

What people mention
  • Picture qualityPraisedOwners describe deep blacks, strong contrast and vivid color as the main reason to buy.
  • GlarePraisedThe Glare Free coating is repeatedly called out for keeping reflections down in bright rooms.
  • SoundCriticisedReviewers say the two built-in speakers lack bass and a soundbar is worth adding.
  • MotionPraisedFast action and sports look smooth thanks to the high refresh rate and motion processing.

Sony BRAVIA XR8B 55" OLED TV

Owners of Sony OLED TVs praise the deep blacks, strong contrast and smooth motion, and gamers like the 120Hz panel. Critics say OLED brightness struggles in bright rooms and the screen reflects light.

What people mention
  • Picture contrastPraisedOwners say the self-lit OLED pixels deliver deep blacks and strong contrast.
  • BrightnessCriticisedReviewers say peak brightness is lower than bright LED sets, which hurts daytime viewing.
  • MotionPraisedThe 120Hz panel is described as smooth for sports and games.
  • ReflectionsCriticisedThe glossy screen shows bright light sources in the room.

Questions and answers

Which is better for gaming?
The Samsung. Its 165 Hz panel, gaming pack and four HDMI ports give it the edge for fast console and PC play. The Sony's 120 Hz and VRR are still solid for most gamers.
Which has the better picture?
The Sony is more accurate out of the box and supports Dolby Vision, which many streaming services use. The Samsung wins on brightness and reflection handling in bright rooms.
Is the bigger Samsung screen worth stepping up to?
If your room seats you more than eight feet back, the 65-inch Samsung fills the view better. At closer distances the 55-inch Sony looks sharper per inch.
Which smart TV system is easier to use?
Google TV on the Sony is generally rated cleaner and better organized. Tizen on the Samsung is fast but its layout and app promotions draw more complaints.
Which handles a bright living room better?
The Samsung. Its Glare Free coating suppresses reflections far better than the Sony's anti-glare treatment, which still shows bright light sources.
Do both support Dolby Atmos?
Yes, both list Dolby Atmos. Neither has the speaker array to deliver real height effects, so a soundbar helps either one.

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HDMI, RS-232
—
Inputs U0026 OutputsHDMI, USB-A, LAN, Optical, RF, RS-232C—
Input / Output Quantity4—
Recommended LocationIndoor—
Power TypeCorded Electric—
Assembled Product Weight45 lb—
High DefinitionYes—
ColorBlack—
Screen FormFlat—
HDRYes—
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet—
Weight150 lb—
HDR formatsHDR10, HDR10+, HLG—
Speaker system2.1 channel—
Total output power40 watt—
USB ports3—
Wi-Fi protocol802.11ax (Wi-Fi 6E)—
Bluetooth versionBluetooth 5.3—
Weight without stand19.1 kg—