Samsung 65-inch OLED 4K Smart TV vs Sony Bravia XR8B OLED TV

The Samsung S90-series 65-inch is the stronger pick for most people: a 165 Hz panel, Glare Free coating and a brighter, more aggressive AI picture make it better for bright living rooms and gaming. The Sony XR8B is a 55-inch OLED with Sony's Acoustic Surface Audio sound-from-screen and a more restrained, filmmaker-friendly picture, but it is smaller, 120 Hz and rated lower by owners. Both are OLED with perfect blacks; the Samsung wins on size, motion and glare handling, the Sony on built-in sound and natural image processing.

• Choose the Samsung 65-inch OLED if you want the bigger screen, high-refresh gaming and a coating that fights reflections in a bright room.
• Choose the Sony Bravia XR8B if you sit closer, value sound coming from the screen itself and prefer a calmer, cinematic picture over maximum brightness.