Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Compare

Samsung S90F OLED TV vs Insignia QF Series 4K QLED Fire TV

The Samsung S90F is the better TV for picture quality and gaming: OLED contrast, 144Hz with four HDMI 2.1 ports, and low input lag that reviewers consistently praise. The Insignia QF is a budget QLED with a 60Hz panel, three HDMI ports and Fire TV built in, and owners like its brightness and easy setup. Buy the Samsung if the screen is the centerpiece of a dark room or you play fast games; buy the Insignia if you want a big, bright, simple TV for casual viewing.

  • Choose the Samsung S90F if you watch in a dark room, game at high frame rates, or want the deepest blacks and widest viewing angles.
  • Choose the Insignia QF if you want a bright QLED screen with Fire TV and Alexa built in for everyday streaming and cable.

Prices

  • Samsung S90F OLED TV: $1,377.26 at Fireowls Corporation (last seen Nov 9)
  • Insignia QF Series 4K QLED Fire TV: $399.99 at DoorDash (checked today)
  • Difference: the Insignia QF Series 4K QLED Fire TV is $977.27 cheaper than the Samsung S90F OLED TV at the latest prices (Nov 9 and Nov 10)
Samsung
Samsung 65-Inch OLED S90F

Samsung S90F OLED TV

Samsung 65-Inch OLED S90F

$1,377.26at Fireowls CorporationChecked Nov 9
See all prices and details
Visit Fireowls Corporation
Pros
  • OLED contrast with true blacks and wide viewing angles
  • 144Hz panel with low input lag for gaming
  • Four HDMI 2.1 ports
  • Vivid colors and strong HDR brightness for an OLED
  • Wide size range from 42 to 83 inches
Cons
  • No Dolby Vision
  • Reflective panel coating criticized by some owners
  • Game mode needed a USB update on some sets
  • No ATSC 3.0 tuner
  • Costs far more than the Insignia
Insignia
Insignia Class QF Series 4K UHD QLED Smart Fire TV

Insignia QF Series 4K QLED Fire TV

Insignia Class QF Series 4K UHD QLED Smart Fire TV

4.6(2,500 ratings)
$399.99at DoorDashChecked 3 h ago
See all prices and details
Visit DoorDash
Pros
  • Bright QLED picture with Dolby Vision and HDR10
  • Fire TV with Alexa voice remote built in
  • Simple setup and easy use, per owners
  • Metal bezel-less design with stand included
  • Standard VESA mounting for wall installs
Cons
  • 60Hz panel limits gaming smoothness
  • Only three HDMI ports
  • No HDMI 2.1 features listed
  • Blacks and contrast can't match OLED
  • Wi-Fi 5 only

What separates them

Samsung S90F OLED TVInsignia QF Series 4K QLED Fire TV
Panel technologyOLED with per-pixel light, giving true blacks and near-infinite contrastQLED with a direct LED backlight, brighter overall but blacks are backlight-limited
Refresh rate144Hz, with motion handling reviewers call fast and smooth60Hz, fine for movies and casual viewing but not for high-frame-rate gaming
HDMI inputs4x HDMI 2.1, enough for a console, soundbar and two more sources at full bandwidth3x HDMI, one fewer port and no HDMI 2.1 gaming features listed
HDR formatsHDR10, HDR10+ and HLG; no Dolby VisionDolby Vision, HDR10 and HLG
Smart platformTizen OS with Google Assistant and Alexa supportFire TV with Alexa voice remote and a large app library
BrightnessAbout 520 nits SDR and 1,162 nits HDR at 10%, strong for OLEDQLED backlight tuned for brightness; owners call levels effective and adjustable
Build and designSlim OLED panel, flat, in sizes from 42 to 83 inchesMetal bezel-less design, stand included, standard VESA mounting
Known issuesSome owners report an awful panel coating and Game mode needing a USB update to restoreFewer reported faults; picture and setup praised by buyers

Price history

$1,497.99$329.99
Oct 31Nov 10
  • Samsung S90F OLED TV: lowest $1,377.26 on Nov 9 at Fireowls Corporation; $1,497.99 on Nov 10.
  • Insignia QF Series 4K QLED Fire TV: lowest $329.99 on Nov 6 at Best Buy; $329.99 on Nov 10.

Prices at every store

Samsung S90F OLED TV

  • Fireowls CorporationNew

    In stock

    $1,377.26Free shippingChecked Nov 9
    Visit Fireowls Corporation
  • WalmartNew

    In stockSold by Video & Audio Center

    $1,497.99Free shippingChecked Nov 9
    Visit Walmart
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,497.99Free shippingChecked 12 h ago
    Visit Amazon
  • Schaefer'sNew

    Out of stock

    $1,699.99+ $109.00 shippingChecked 12 h ago
    Visit Schaefer's
All 5 stores and price history →

Insignia QF Series 4K QLED Fire TV

  • DoorDashNew

    In stockSold by Best Buy US

    $399.99Checked 3 h ago
    Visit DoorDash
  • Best BuyNew

    In stock

    $659.99Free shippingChecked 4 h ago
    Visit Best Buy

Store links may earn us a commission. Some prices via Klarna.

All 2 stores and price history →

Specs compared

SpecSamsung S90F OLED TVInsignia QF Series 4K QLED Fire TV
Resolution3,840 x 2,160p4K UHD
Refresh rate144Hz60Hz
HDMI ports4x HDMI 2.13
HDTV Format4K4K UHD
ColorBlack, Titan BlackBlack
Screen FormFlatFlat
Display TypeOLEDQLED
Assistant SupportGoogle Assistant, Amazon AlexaAlexa
Available sizes42", 48", 55", 65", 77", 83"—
HDR supportHDR10, HDR10+, HLG—
Smart TV softwareTizen OS—
ATSC 3.0 supportNo—
Show all 39 specsShow fewer specs
SpecSamsung S90F OLED TVInsignia QF Series 4K QLED Fire TV
ProcessorNQ4 AI Gen3 processor—
Speaker output40W 2.1-channel—
SDR brightness (10%)520 nits—
HDR brightness (10%)1,162 nits—
High DefinitionYes—
HDRYes—
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…—
Weight35.3 lb, 49.6 lb, 76.7 lb, 82.9 lb—
Supported Streaming ServicesNetflix, Disney+—

What reviewers say

Samsung S90F OLED TV

  • 4.6 / 5Google Shopping · 2,700 ratings

Reviewers and owners consistently praise the S90F's picture: vivid color, deep contrast and brightness that impresses people coming from LED sets. Gamers like the fast motion and low input lag, and setup is called quick. Complaints center on the reflective panel coating and a Game mode that needed a USB update to restore.

What people mention
  • Picture qualityPraisedOwners and reviewers call the color vivid and the contrast deep, especially against older LED TVs.
  • GamingMixedLow input lag and fast motion are praised, but some units needed a USB update to restore Game mode.
  • Panel coatingCriticisedThe glossy finish reflects room light, and at least one owner called the coating awful.
  • BrightnessPraisedHDR highlights are bright enough that upgraders notice the jump from LED sets.
A reviewer's verdict
  • CNET

    The Samsung S90F boasts excellent image quality and fast motion for gamers, but it is expensive and lacks the step-up model's glare-free coating.

    Read the review

Insignia QF Series 4K QLED Fire TV

  • 4.6 / 52,500 ratings

Rated 4.6 out of 5 from about 2,500 ratings, buyers mostly praise the picture quality, brightness and easy setup. Complaints are limited but center on the 60Hz refresh rate and average built-in sound.

What people mention
  • Picture qualityPraisedOwners call the QLED picture bright and colorful, with effective Dolby Vision HDR.
  • SetupPraisedBuyers say it is quick to set up and the Fire TV menus are easy to learn.
  • SoundMixedBuilt-in speakers are described as a decent addition but not a substitute for a soundbar.
  • Refresh rateCriticised
Reviews
  • These Are the Best 65-Inch TVs I’ve Tested for 2026 - CNET
  • Amazon's Final Prime Day Slashed Prices on TVs From LG, Sony and More Big Brands - CNET
  • Black Friday TV deals are still available on sets from Samsung, LG, Sony and more at all-time-low prices - Engadget - Black Friday TV deals

Questions and answers

Which is better for gaming?
The Samsung S90F. Its 144Hz panel, four HDMI 2.1 ports and low input lag suit consoles and PCs. The Insignia's 60Hz panel and three HDMI ports are fine for casual play but cap frame rates.
Which has better picture quality?
The Samsung. OLED gives true blacks and wide viewing angles, and reviewers praise its contrast and color. The Insignia is brighter in a bright room and adds Dolby Vision, but its backlight can't match OLED blacks.
Which lasts longer?
Both should last years, but OLED pixels dim gradually and static logos can leave marks over time. The Insignia's LED backlight avoids burn-in risk. Neither brand's panel warranty is notably longer.
Is the Samsung worth stepping up to?
Yes if you watch in a dark room, game seriously, or want the best contrast. If you mostly stream in a bright room and want Fire TV built in, the Insignia covers that well.
Does either support Dolby Vision?
Only the Insignia. The Samsung supports HDR10, HDR10+ and HLG but not Dolby Vision, so Dolby Vision content plays in HDR10 on it.
Which is easier to set up?
The Insignia. Owners call setup quick and easy, and Fire TV guides you through sign-in. The Samsung's Tizen setup is also fast, but some sets needed a USB update to restore Game mode.

Ask our shopping agent

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

More comparisons

  • LG C5 vs Samsung 65-Inch OLED S90F
  • LG 65 inch OLED evo AI C6 4K Smart webOS TV (2026) vs Samsung 65-Inch OLED S90F
  • LG OLED G6 vs Samsung 65-Inch OLED S90F
  • LG OLED C6 vs Samsung 65-Inch OLED S90F
  • Samsung 65-Inch OLED S90F vs Samsung S90H QN65S90HAE 65" Smart OLED TV
  • Samsung 65-Inch OLED S90F vs Roku Smart TV – 65-Inch Plus Series, 4K QLED Mini-LED TV
  • Samsung 65-Inch OLED S90F vs TCL QM8L
  • Samsung 65-Inch OLED S90F vs LG OLED 65B5 65" Class 4K Smart TV

Buying guides that pick them

  • Best 65-inch TVs
  • Best 55-65 inch OLED TVs under $1,500
  • Best 65-inch OLED TVs under $500
Backlight Technology
—
QLED
Display Highlights—HDR, Dolby Vision
Network Functionality—Smart TV, Streaming
Smart TV—Yes
Internet Streaming Services—Amazon Prime Video, Disney+, Netflix
Network Connectivity—Wi-Fi 5, Bluetooth
Video Interface—HDMI
CEC Enabled—eARC
Supported Resolutions—4K
Dimensions—65.6 inches (Product Width)
Stand And Mount—Stand included
Design Highlights—Metal Bezel-Less Design
Material—Metal (bezel)
Mount Interface—Standard VESA mounting patterns
Picture Adjustment—Contrast, Brightness, Color
TV Tuner Type—Digital, ATSC, NTSC
Program Guide Type—EPG
Wi-Fi—Yes
The 60Hz panel draws complaints from buyers who want smoother motion for sports or gaming.