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Samsung S90F OLED TV vs LG OLED 65B5 65" 4K Smart TV

The Samsung S90F is the stronger TV on paper: it goes brighter, runs at 144Hz, has a 2.1-channel 40W speaker system and four HDMI 2.1 ports. The LG B5 counters with Dolby Vision, which the Samsung lacks, and a lighter, simpler design. Reviewers praise the S90F's contrast, color and low input lag, but flag its panel coating and a Game mode that needed a USB update. The B5 is the safer pick if Dolby Vision content matters to you; the S90F is the better pick for bright rooms and high-frame-rate gaming.

  • Choose the Samsung S90F if you game at high frame rates, watch in a bright room, or want stronger built-in sound.
  • Choose the LG B5 if Dolby Vision support and a lighter, simpler set matter more than peak brightness and 144Hz.

Prices

  • Samsung S90F OLED TV: $1,377.26 at Fireowls Corporation (last seen Nov 9)
  • LG OLED 65B5 65" 4K Smart TV: $855.00 refurbished at eBay (last seen Nov 8)
  • Difference: the LG OLED 65B5 65" 4K Smart TV is $522.26 cheaper than the Samsung S90F OLED TV at the latest prices (Nov 8 and Nov 9)
Samsung
Samsung 65-Inch OLED S90F

Samsung S90F OLED TV

Samsung 65-Inch OLED S90F

$1,377.26at Fireowls CorporationChecked Nov 9
See all prices and details
Visit Fireowls Corporation
Pros
  • Very bright for an OLED, with strong HDR highlights
  • 144Hz panel and four HDMI 2.1 ports suit console and PC gaming
  • 40W 2.1 speakers are louder and fuller than most built-in audio
  • Reviewers praise contrast, color vibrancy and low input lag
Cons
  • No Dolby Vision
  • Panel coating criticized by some owners
  • Game mode needed a USB update to restore for one reviewer
  • Heavier than the LG
LG
LG OLED 65B5 65" Class 4K Smart TV

LG OLED 65B5 65" 4K Smart TV

LG OLED 65B5 65" Class 4K Smart TV

$855.00at eBayChecked Nov 8
See all prices and details
Visit eBay

Store links may earn us a commission.

Pros
  • Dolby Vision support for compatible streaming and disc content
  • Light and easy to wall-mount
  • Four HDMI ports cover 4K 120Hz, VRR and ALLM
  • Supports Google Assistant, Alexa and Siri
Cons
  • Dimmer than the S90F, which matters in bright rooms
  • 120Hz rather than 144Hz
  • 20W 2.0 audio is basic
  • Older α8 Gen2 processor

What separates them

Samsung S90F OLED TVLG OLED 65B5 65" 4K Smart TV
Panel brightnessReaches about 1,162 nits in HDR and 520 nits in SDR at 10% windowStandard OLED brightness, well below the S90F's peak
Refresh rate144Hz120Hz native
HDR formatsHDR10, HDR10+, HLG; no Dolby VisionDolby Vision, HDR10, HLG
HDMI4x HDMI 2.14x HDMI with 4K 120Hz, eARC, VRR, ALLM, QMS
Audio40W 2.1-channel20W 2.0-channel
ProcessorNQ4 AI Gen3α8 AI Processor 4K Gen2
Smart platform and assistantsTizen OS; Google Assistant and AlexawebOS; Google Assistant, Alexa and Siri
Weight (65-inch, without stand)About 82.9 lb with stand listed17.1 kg (about 37.7 lb) without stand

Price history

$1,497.99$899.99
Nov 1Nov 10
  • Samsung S90F OLED TV: lowest $1,377.26 on Nov 9 at Fireowls Corporation; $1,497.99 on Nov 10.
  • LG OLED 65B5 65" 4K Smart TV: lowest $899.99 on Nov 1 at eBay.

Prices at every store

Samsung S90F OLED TV

  • Fireowls CorporationNew

    In stock

    $1,377.26Free shippingChecked Nov 9
    Visit Fireowls Corporation
  • WalmartNew

    In stockSold by Video & Audio Center

    $1,497.99Free shippingChecked Nov 9
    Visit Walmart
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,497.99Free shippingChecked 12 h ago
    Visit Amazon
  • Schaefer'sNew

    Out of stock

    $1,699.99+ $109.00 shippingChecked 12 h ago
    Visit Schaefer's
All 5 stores and price history →

LG OLED 65B5 65" 4K Smart TV

  • eBayRefurbished

    In stockSold by vipoutlet

    $855.00Free shippingChecked Nov 8
    Visit eBay

Also available at

  • TurboLockerCheck price at TurboLocker
  • Best BuyCheck price at Best Buy

Store links may earn us a commission.

Prices and history →

Specs compared

SpecSamsung S90F OLED TVLG OLED 65B5 65" 4K Smart TV
Resolution3,840 x 2,160p3840 x 2160
Refresh rate144Hz120Hz Native
High DefinitionYesYes
HDTV Format4K4K
ColorBlack, Titan BlackBlack, Brown
Screen FormFlatFlat
Display TypeOLED4K OLED
Assistant SupportGoogle Assistant, Amazon AlexaGoogle Assistant, Amazon Alexa, Siri
HDRYesYes
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…Bluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…
Supported Streaming ServicesNetflix, Disney+Netflix, Disney+
Available sizes42", 48", 55", 65", 77", 83"—
Show all 32 specsShow fewer specs
SpecSamsung S90F OLED TVLG OLED 65B5 65" 4K Smart TV
HDR supportHDR10, HDR10+, HLG—
Smart TV softwareTizen OS—
HDMI ports4x HDMI 2.1—
ATSC 3.0 supportNo—
ProcessorNQ4 AI Gen3 processor—
Speaker output40W 2.1-channel—
SDR brightness (10%)520 nits—
HDR brightness (10%)1,162 nits—
Weight35.3 lb, 49.6 lb, 76.7 lb, 82.9 lb—
Display Resolution

What reviewers say

Samsung S90F OLED TV

  • 4.6 / 5Google Shopping · 2,700 ratings

Reviewers and owners consistently praise the S90F's picture: vivid color, deep contrast and brightness that impresses people coming from LED sets. Gamers like the fast motion and low input lag, and setup is called quick. Complaints center on the reflective panel coating and a Game mode that needed a USB update to restore.

What people mention
  • Picture qualityPraisedOwners and reviewers call the color vivid and the contrast deep, especially against older LED TVs.
  • GamingMixedLow input lag and fast motion are praised, but some units needed a USB update to restore Game mode.
  • Panel coatingCriticisedThe glossy finish reflects room light, and at least one owner called the coating awful.
  • BrightnessPraisedHDR highlights are bright enough that upgraders notice the jump from LED sets.
A reviewer's verdict
  • CNET

    The Samsung S90F boasts excellent image quality and fast motion for gamers, but it is expensive and lacks the step-up model's glare-free coating.

    Read the review

LG OLED 65B5 65" 4K Smart TV

Owners of the B-series generally praise the picture, calling the blacks and contrast a clear step up from LED. Common complaints are modest brightness in daylight rooms and weak built-in speakers.

What people mention
  • Picture qualityPraisedOwners say the OLED panel gives deep blacks and rich contrast that LCD sets can't match.
  • BrightnessCriticisedReviewers note the B5 is dimmer than the C5, so highlights and daytime viewing suffer.
  • SoundCriticisedThe 20W 2.0 speakers are called thin, with most owners recommending a soundbar.
  • GamingPraisedFour HDMI 2.1 ports, VRR and low lag make it a popular pick for consoles.
Reviews
  • These Are the Best 65-Inch TVs I’ve Tested for 2026 - CNET
  • Amazon's Final Prime Day Slashed Prices on TVs From LG, Sony and More Big Brands - CNET
  • Black Friday TV deals are still available on sets from Samsung, LG, Sony and more at all-time-low prices - Engadget - Black Friday TV deals

Questions and answers

Which is better for gaming?
The Samsung S90F. Its 144Hz panel and four HDMI 2.1 ports give more headroom for high-frame-rate consoles and PCs. The LG B5 still handles 4K 120Hz, VRR and ALLM well.
Does the Samsung S90F support Dolby Vision?
No. It supports HDR10, HDR10+ and HLG. The LG B5 supports Dolby Vision, so it is the better choice if you watch a lot of Dolby Vision movies and shows.
Which is brighter?
The Samsung S90F. It measured about 1,162 nits in HDR and 520 nits in SDR at a 10% window, well above a standard OLED like the B5. That helps in bright rooms and with HDR highlights.
Which has better sound without a soundbar?
The Samsung S90F. Its 40W 2.1-channel system is louder and has more bass than the LG B5's 20W 2.0 setup. Neither replaces a dedicated soundbar for serious viewing.
Is the LG B5 worth stepping up from, or is the S90F the upgrade?
The S90F is the step up on brightness, refresh rate and audio. The B5 is the better fit if Dolby Vision and a lighter set matter more to you than peak brightness.
Which lasts longer?
Both are OLED panels with similar long-term wear characteristics. Neither brand publishes a meaningful lifespan advantage, so buy on features rather than durability claims.

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—
4K Ultra HD (3,840 x 2,160)
Picture Processor—α8 AI Processor 4K Gen2
HDR Formats—Dolby Vision / HDR10 / HLG
Audio Output—20W
Speaker System—2.0 channel
Dimensions without Stand—1449 x 832 x 45.9
Weight without Stand—17.1
HDMI Input—4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS (4…
Wi-Fi—Yes (Wi-Fi 6)
Bluetooth Support—Yes (v 5.3)
Screen Size—48 inches, 55 inches, 65 inches, 77 inches, 83 …