Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Compare

Samsung S90F OLED 4K Smart TV vs LG C5 OLED evo TV

Both are 2025 OLEDs with excellent picture quality, but they suit different rooms. The Samsung S90F has an anti-glare coating and four HDMI ports, which helps in a bright living room with several devices. The LG C5 evo runs a brighter evo panel with the α9 Gen8 processor, 144Hz and 0.1ms response, and owners rate it higher overall. Reviewers praise both for image quality; LG owners report more software bugs and a divisive remote, while Samsung owners call it expensive.

  • Choose the Samsung S90F if your room gets daylight glare or you need four HDMI inputs and want Google Assistant and Alexa built in.
  • Choose the LG C5 evo if you want the brightest picture, the fastest motion for gaming, and the higher-rated set overall.

Prices

  • Samsung S90F OLED 4K Smart TV: $1,149.00 at eBay (checked today)
  • LG C5 OLED evo TV: $2,849.95 at Amazon (last seen Nov 7)
  • Difference: the Samsung S90F OLED 4K Smart TV is $1,700.95 cheaper than the LG C5 OLED evo TV at the latest prices (Nov 7 and Nov 9)
Samsung
Samsung OLED S90F 4K Vision AI Smart TV

Samsung S90F OLED 4K Smart TV

Samsung OLED S90F 4K Vision AI Smart TV

4.8(3,300 ratings)
$1,149.00at eBayVerified
See all prices and details
Visit eBay

Store links may earn us a commission.

Pros
  • Anti-glare coating cuts reflections in bright rooms
  • Four HDMI ports for consoles, soundbar and streaming box
  • Google Assistant and Alexa built in
  • Reviewers praise image quality and fast motion
Cons
  • 100Hz panel is slower than the LG for gaming
  • Reviewers call it expensive
  • No glare-free coating of the step-up model, per reviewers
LG
LG C5 evo

LG C5 OLED evo TV

LG C5 evo

4.9(852 ratings)
$2,849.95at AmazonObserved Nov 7, 2026, 8:40 PM
See all prices and details
Visit Amazon

As an Amazon Associate, Deal.ai earns from qualifying purchases.

Pros
  • Bright evo panel that owners describe as vivid
  • 144Hz refresh and 0.1ms response for gaming
  • α9 AI Processor Gen8 with Wi-Fi 6
  • Highest owner rating of the two
Cons
  • Owners report software bugs, app crashes and ARC disconnects
  • Remote divides owners; cursor jumps for some
  • Forced ads and data collection complaints

What separates them

Samsung S90F OLED 4K Smart TVLG C5 OLED evo TV
Panel brightnessOLED with anti-glare coating; bright-room handling is its strengthOLED evo panel marketed as Bright Room Ready; owners call it bright and vivid
Gaming motion100Hz refresh; agent cites 144Hz VRR and sub-10ms lag144Hz refresh, 0.1ms pixel response, ClearMR 9000
ProcessorSamsung 4K Vision AI processingα9 AI Processor Gen8
HDMI inputs4 HDMI portsNot stated in the listing
Glare handlingAnti-glare coatingNo anti-glare layer noted; reviewers cite brightness instead
Voice assistantsGoogle Assistant and Alexa built inLG ThinQ with its own voice control
Owner satisfaction4.8 out of 5 from 3,300 ratings4.9 out of 5 from 852 ratings
Software stabilityReviewers praise image and motion; no widespread bug reports notedSome owners report app crashes, sound cutouts and ARC disconnects

Price history

$2,879.95$813.49
Oct 28Nov 9
  • Samsung S90F OLED 4K Smart TV: lowest $931.23 on Oct 30; $1,499.99 on Nov 9.
  • LG C5 OLED evo TV: lowest $813.49 on Nov 8; $1,199.99 on Nov 9.

Prices at every store

Samsung S90F OLED 4K Smart TV

  • H-Town's FinestNew

    In stock

    $2,199.98Observed at 10:46 PM
    Visit H-Town's Finest
  • H-Town's FinestNew

    In stock

    $2,199.98Observed Nov 8, 2026, 4:32 PM
    Visit H-Town's Finest
  • Private Technology GroupNew

    In stock

    $2,499.00Observed at 9:05 AM
    Visit Private Technology Group
  • eBayNew

    Availability unknownSold by coolbeens (99.8% positive, 7,500 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $1,149.00Free shippingVerified
    Visit eBay

Store links may earn us a commission.

All 5 stores and price history →

LG C5 OLED evo TV

  • eBayPre-owned

    In stockSold by vipoutlet

    $2,302.00Free shippingObserved Nov 8, 2026, 3:12 PM
    Visit eBay
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $2,849.95Free shippingObserved Nov 7, 2026, 8:40 PM
    Visit Amazon

Also available at

  • Best BuyCheck price at Best Buy
  • eBayCheck price at eBay
  • ShopCheck price at Shop

Store links may earn us a commission.

All 2 stores and price history →

Specs compared

SpecSamsung S90F OLED 4K Smart TVLG C5 OLED evo TV
Refresh Rate100 Hz144Hz
Resolution3840 x 2160—
High DefinitionYes—
HDTV Format4K—
ColorBlack—
Screen FormFlat—
Display TypeOLED—
Assistant SupportGoogle Assistant, Amazon Alexa—
HDRYes—
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…—
Supported Streaming ServicesNetflix, YouTube, Disney+—
Screen Size77 inches—
Show all 35 specsShow fewer specs
SpecSamsung S90F OLED 4K Smart TVLG C5 OLED evo TV
Weight103 lb—
CEC EnabledYes—
Anti-GlareYes—
With Energy Saving ModeYes—
HDMI Ports4 HDMI ports—
Width67.7 in wide—
Depth1.8 in deep—
With V-ChipYes—
Country Of ManufactureMexico—
Screen Resolution3840x2160 (4K Ultra HD)

What reviewers say

Samsung S90F OLED 4K Smart TV

  • 4.8 / 53,300 ratings

Reviewers rate the S90F highly, at 4.8 out of 5 from 3,300 ratings, and single out image quality and fast motion for gamers. The main complaints are price and the missing glare-free coating found on the step-up model.

What people mention
  • Picture qualityPraisedOwners describe excellent image quality with deep blacks from the OLED panel.
  • Gaming motionPraisedReviewers highlight fast motion, under 10 ms lag and 144 Hz VRR for high-speed games.
  • PriceCriticisedBuyers call the set expensive for what it offers against its rivals.
  • Glare handlingCriticisedReviewers note it lacks the glare-free coating of the step-up model.

LG C5 OLED evo TV

  • 4.9 / 5852 ratings

Owners and reviewers rate the C5 among the best TVs for the money, praising its picture, gaming features and ease of use. Complaints center on brightness in sunlit rooms and the usual OLED cautions about static content.

What people mention
  • Picture qualityPraisedOwners call the contrast and color accuracy the best part of the set.
  • BrightnessMixedFine for most rooms, but reviewers say it dims next to the G5 in daylight.
  • GamingPraisedFour HDMI 2.1 ports and 144Hz support are repeatedly singled out.
  • Burn-inCriticisedSome buyers worry about static logos and tickers over long use.
Reviews
  • Best OLED TVs - Product Finder | Tom's Guide - CategoriesSearch
  • These Are the Best 65-Inch TVs I’ve Tested for 2026 - CNET
  • Best TVs of 2026: Expert Tested, Compared and Reviewed - CNET

Questions and answers

Which is better for a bright living room?
The LG C5 evo, on brightness. Its evo panel is built for bright rooms and owners call it bright and vivid. The Samsung counters with an anti-glare coating, which helps if windows reflect on the screen.
Which is better for gaming?
The LG C5 evo. It runs 144Hz with 0.1ms pixel response and ClearMR 9000 motion certification. The Samsung is listed at 100Hz, though our agent cites 144Hz VRR and sub-10ms lag for it.
Which lasts longer?
Neither maker publishes a lifespan figure, and both use OLED panels subject to the same burn-in risk. LG owners report more software bugs, while Samsung reviewers raise no widespread reliability issue.
Is the LG worth stepping up to over the Samsung?
Yes if brightness and gaming speed matter most, since the C5 evo wins on both and rates higher with owners. Stay with the Samsung if you need four HDMI ports, anti-glare or built-in Alexa and Google Assistant.
Do both support voice assistants?
The Samsung lists Google Assistant and Alexa. The LG uses its own ThinQ voice control, so check which ecosystem your other devices use before deciding.
How many HDMI ports does each have?
The Samsung lists four HDMI ports. The LG listing does not state a count, so confirm it before buying if you have several devices.

Ask our shopping agent

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

More comparisons

  • LG 65 inch OLED evo AI C6 4K Smart webOS TV (2026) vs Samsung OLED S90F 4K Vision AI Smart TV
  • Samsung 55" Class 4K OLED TV, Samsung Vision AI Smart TV, S95F 2025 vs Samsung OLED S90F 4K Vision AI Smart TV
  • Samsung OLED S90F 4K Vision AI Smart TV vs Samsung Crystal UN65U8000FF Smart LED-LCD TV
  • Samsung OLED S90F 4K Vision AI Smart TV vs Samsung DU7200
  • Samsung OLED S90F 4K Vision AI Smart TV vs Samsung S90HD OLED 4K Vision AI Smart TV with 5-Year Coverage
  • Samsung OLED S90F 4K Vision AI Smart TV vs Samsung 65" Class 4K UHDTV HDR Smart OLED TV (QN65S95FAF)
  • Samsung OLED S90F 4K Vision AI Smart TV vs LG C5 OLED TV
  • Samsung OLED S90F 4K Vision AI Smart TV vs LG OLED G5

Buying guides that pick them

  • Best OLED TVs under $1500
  • Best value OLED TVs
—
Smart TVYes—
Release Year2025—
DisplayOLED—
Display Technology—N\A
Maximum Resolution—N\A
Processor—α9 AI Processor Gen8
Pixel response time—0.1ms
Motion certification—ClearMR 9000
Wi-Fi—Wi-Fi 6
USB inputs—x3 (v 2.0)
RF input—x2
Power supply—AC 100~240V 50-60Hz
Standby power—Under 0.5W