Samsung Q8F 43" QLED 4K Smart TV vs TCL 4-Series 43S435 43" 4K Roku TV

The Samsung Q8F is the better TV of the two. It has a quantum-dot panel with full color volume, a brighter picture, the newer Q4 AI processor, AirSlim build, and both Alexa and Google Assistant built in. The TCL 4-Series is a basic entry set: dim panel, HDR-10 only, and the older Roku smart system, but it is simple to use and has three HDMI ports. Buy the Samsung for picture quality and a modern smart platform; buy the TCL only if you want the simplest possible streaming TV and do not care about brightness or color.

• Choose the Samsung Q8F if you want the better picture, quantum-dot color, a slim build and both Alexa and Google Assistant on a 43-inch 4K set.
• Choose the TCL 4-Series if you want a plain, easy Roku TV for a bedroom or spare room and picture quality is not the priority.