Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Compare

Samsung S90D OLED 4K Smart TV vs LG C5 Series OLED evo 4K TV

The LG C5 is the stronger TV overall: a 77-inch OLED evo panel, 144Hz VRR, four HDMI 2.1 ports and Dolby Vision, backed by a 4.8 rating from over 1,000 owners. The Samsung S90D is a solid 65-inch OLED with 120Hz and four HDMI ports, but it is smaller and lacks Dolby Vision. Buy the LG if size, gaming headroom and Dolby Vision matter; buy the Samsung if a 65-inch set fits your room and you want Samsung's anti-glare panel and Google Assistant support.

  • Choose the Samsung S90D if you want a 65-inch OLED with a bright anti-glare panel, Google Assistant and Alexa built in, and 120Hz gaming.
  • Choose the LG C5 if you want a larger 77-inch OLED evo with 144Hz VRR, four HDMI 2.1 ports and Dolby Vision.

Prices

  • LG C5 Series OLED evo 4K TV: $1,680.25 at Walmart (last seen Nov 9)
Samsung
Samsung S90D OLED 4K Smart TV (2024)

Samsung S90D OLED 4K Smart TV

Samsung S90D OLED 4K Smart TV (2024)

See all prices and details
Pros
  • 65-inch OLED with 120Hz refresh
  • Anti-glare coating handles bright rooms
  • Google Assistant and Alexa built in
  • Four HDMI ports and full streaming app support
Cons
  • No Dolby Vision
  • Smaller screen than the LG
  • 120Hz caps gaming refresh below the LG
LG
LG 77" C5 Series OLED evo AI 4K Smart webOS 25 TV

LG C5 Series OLED evo 4K TV

LG 77" C5 Series OLED evo AI 4K Smart webOS 25 TV

4.8(1,014 ratings)
$1,680.25at WalmartChecked 12 h ago
See all prices and details
Visit Walmart
Pros
  • 77-inch OLED evo panel with boosted brightness
  • 144Hz VRR and four HDMI 2.1 ports for gaming
  • Dolby Vision and Dolby Atmos support
  • Alpha 9 Gen8 processor and webOS 25
  • 4.8 out of 5 from 1,014 ratings
Cons
  • No Google Assistant or Alexa listed
  • Larger footprint and heavier set
  • webOS app layout takes getting used to

What separates them

Samsung S90D OLED 4K Smart TVLG C5 Series OLED evo 4K TV
Screen size65 inches77 inches
Refresh rate120 Hz144 Hz with VRR
HDR formatsHDR10 and HLG; no Dolby VisionDolby Vision, HDR10 and HLG
HDMI 2.1 portsFour HDMI ports, not confirmed as 2.1Four HDMI 2.1 inputs
ProcessorSamsung OLED picture engineAlpha 9 Gen8 AI processor
Voice assistantsGoogle Assistant and Amazon AlexawebOS 25 with LG's AI features
Anti-glareYesYes
Owner ratingNot stated4.8 out of 5 from 1,014 ratings

Price history

$5,399.00$1,098.00
Oct 30Nov 10
  • Samsung S90D OLED 4K Smart TV: lowest $1,098.00 on Oct 30; $5,399.00 on Nov 9.
  • LG C5 Series OLED evo 4K TV: lowest $1,680.25 on Nov 7 at Walmart; $1,779.95 on Nov 10.

Prices at every store

Samsung S90D OLED 4K Smart TV

  • QuillNew

    Out of stock

    $5,399.00Free shippingChecked 15 h ago
    Visit Quill

Store links may earn us a commission. Price via Klarna.

Prices and history →

LG C5 Series OLED evo 4K TV

  • WalmartNew

    In stockSold by Brandsmart USAReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $1,680.25Free shippingChecked 12 h ago
    Visit Walmart
  • WalmartNew

    In stockSold by Beach Camera

    $1,779.95Free shippingChecked 12 h ago
    Visit Walmart
  • Abt Electronics & AppliancesNew

    In stock

    $1,798.00Free shippingChecked 12 h ago
    Visit Abt Electronics & Appliances
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,779.95Free shippingChecked 3 h ago
    Visit Amazon
All 9 stores and price history →

Specs compared

SpecSamsung S90D OLED 4K Smart TVLG C5 Series OLED evo 4K TV
Resolution3840 x 21604K
CEC EnabledYesYes
HDTV Format4K4K UHD
ColorBlackBlack
Display TypeOLEDOLED
HDRYesYes
Refresh Rate120 Hz144Hz
Anti-GlareYesYes
Screen Size65 inches77 in
HDMI Ports4 HDMI ports4
High DefinitionYes—
Screen FormFlat—
Show all 40 specsShow fewer specs
SpecSamsung S90D OLED 4K Smart TVLG C5 Series OLED evo 4K TV
Assistant SupportGoogle Assistant, Amazon Alexa—
ConnectivityBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …—
With Energy Saving ModeYes—
With V-ChipYes—
Width56.7 in wide—
Depth1.6 in deep—
Weight46.7 lb—
Supported Streaming ServicesNetflix, YouTube—
High Dynamic Range (HDR)—Yes

What reviewers say

Samsung S90D OLED 4K Smart TV

Owners and reviewers rate the S90D highly for its bright QD-OLED picture, deep blacks and gaming features. Common complaints center on the lack of Dolby Vision and the modest built-in sound.

What people mention
  • Picture qualityPraisedOwners say the QD-OLED panel gives bright highlights and rich color with deep blacks.
  • GamingPraisedReviewers note low input lag and smooth motion at 120 Hz for consoles.
  • Dolby VisionCriticisedBuyers complain the TV supports HDR10+ but not Dolby Vision.
  • SoundCriticisedOwners find the built-in speakers thin and recommend a soundbar.

LG C5 Series OLED evo 4K TV

  • 4.8 / 51,014 ratings

Rated 4.8 out of 5 from 1,014 ratings, the C5 is widely liked for its picture quality and gaming features. Complaints center on brightness in very bright rooms and the care OLED needs.

What people mention
  • Picture qualityPraisedOwners call the contrast and color excellent, especially in dark rooms.
  • GamingPraisedBuyers like the 144Hz panel, VRR and four HDMI 2.1 ports for consoles and PCs.
  • BrightnessMixedBoosted brightness helps, but some say it still trails bright LCDs in sunny rooms.
Reviews
  • Best 75-Inch (and up) TVs
  • LG 77-Inch Evo C5 OLED TV - PCMag editors select and review products independently
  • The LG 77-inch C5 OLED drops to $1,999, and nothing at this screen size and price comes close on picture quality
  • LG 77-Inch Evo C5 OLED TV
  • The Best 75-Inch (and Up) TVs for 2026

Questions and answers

Which is better for gaming?
The LG C5. It has 144Hz VRR, four HDMI 2.1 inputs and a 0.1ms response time, so it suits PS5, Xbox Series X and PC gaming better than the Samsung's 120Hz panel.
Does the Samsung S90D support Dolby Vision?
No. The S90D handles HDR10 and HLG but not Dolby Vision. The LG C5 supports Dolby Vision, HDR10 and HLG.
Is the LG C5 worth stepping up to over the S90D?
If you have the wall space, yes. The C5 gives you a 77-inch panel, Dolby Vision, 144Hz VRR and HDMI 2.1, which the S90D does not match.
Which has better voice assistant support?
The Samsung S90D. It works with Google Assistant and Amazon Alexa. The LG C5 relies on webOS 25 and LG's own AI features.
Which lasts longer?
Both are OLED panels with similar lifespans. The LG's larger panel and higher owner rating suggest stronger long-term satisfaction, but neither has a clear durability edge.

Ask our shopping agent

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

More comparisons

  • LG 77" C5 Series OLED evo AI 4K Smart webOS 25 TV vs Samsung 83" Class OLED S95F 4K Smart TV (2025)
  • LG 77" C5 Series OLED evo AI 4K Smart webOS 25 TV vs Sony BRAVIA 8 II 4K OLED TV (2025) 77"
  • LG G4 OLED evo 4K Smart TV (2024) vs Samsung S90D OLED 4K Smart TV (2024)

Buying guides that pick them

  • Best value OLED TVs
  • Best large OLED TVs
High Dynamic Range (HDR) Type
—
Dolby Vision, HDR10, HLG
Screen Size (in)—77
Outdoor—No
Series—C5 Series OLED evo 4K (2025)
Smart TV—Yes
Network Functionality—Smart TV, Streaming
Supported Resolutions—4K
Backlight Technology—OLED
Display Highlights—HDR
Max Resolution V-Sync—VRR
Display Aspect Ratio—16:9
Dynamic Contrast Ratio—Infinite contrast
Image Contrast Ratio—Near-infinite
Viewing Angle—Wide
Menu Language—Spanish, English, French
Color Temperature—Yes
Model—OLED77C5PUAUPC: 195174102701
Internet Streaming Services—Netflix, Disney+
Network Connectivity—Ethernet
  • Burn-inCriticisedSome owners worry about static logos and news tickers over long use.