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Samsung S95F vs Sony K-65A60 BRAVIA 6 65" OLED TV

Buy the Sony K-65A60 if you want a bright, accurate OLED for less: it is $1,198.00 at B&H Photo-Video-Audio as of November 5, 2026, against $2,077.95 at Best Buy for the Samsung S95F. The Samsung is the brighter, more gaming-focused set, with a glare-free QD-OLED panel and 165Hz support, and it is worth the extra only if reflections or high-frame-rate gaming matter to you. For most shoppers the Sony covers the same OLED basics at about $880 less.

Today the Sony K-65A60 BRAVIA 6 65" OLED TV costs $879.95 less at its best price.

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Samsung
Samsung S95F

Samsung S95F

4.8· 7,000 ratings
$2,077.95at Best BuyObserved at 1:54 PM
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Choose the Samsung S95F if you watch in a bright room with windows or lamps and want the anti-glare QD-OLED panel plus 4K 165Hz gaming with FreeSync and G-Sync.

Pros
  • Very bright QD-OLED picture with strong color saturation
  • Glare Free coating cuts reflections in bright rooms
  • 4K 165Hz gaming with FreeSync and G-Sync
  • Slim design and quick setup, per reviewers
  • HDR10+ Adaptive dynamic tone mapping
Cons
  • Costs about $880 more than the Sony at current prices
  • Some buyers report panel coating and back panel defects
  • Wi-Fi 5 only, no Wi-Fi 6
  • No 48-inch or 83-inch option
Sony
K-65A60 (BRAVIA 6) 65" 4K OLED SMART TV

Sony K-65A60 BRAVIA 6 65" OLED TV

K-65A60 (BRAVIA 6) 65" 4K OLED SMART TV

$1,198.00at B&H Photo-Video-AudioObserved at 7:42 PM
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Choose the Sony K-65A60 if you want a 65-inch OLED with Google TV streaming apps and Dolby Vision-style HDR at the lowest price of the two.

Pros
  • Lowest price of the two at $1,198.00
  • Google TV with Netflix, Prime Video, YouTube and Disney+ built in
  • Full OLED contrast and perfect blacks
  • Widest size range, 48 to 83 inches
  • Lighter 65-inch set at about 57 lb
Cons
  • Dimmer than the Samsung in bright rooms
  • 120Hz cap and no G-Sync or FreeSync listing
  • No anti-glare coating
  • No HDR10+ support

What separates them

Samsung S95FSony K-65A60 BRAVIA 6 65" OLED TV
Price for 65 inches$2,077.95 at Best Buy as of November 5, 2026$1,198.00 at B&H Photo-Video-Audio as of November 5, 2026
PanelQD-OLED with Glare Free anti-glare coatingStandard OLED
Peak brightnessHigher; reviewers call out strong brightnessTypical OLED brightness, dimmer in bright rooms
Gaming refreshUp to 4K 165Hz with VRR, ALLM, FreeSync and G-Sync120Hz with VRR
HDR formatsHDR10+ Adaptive, HDR10, HLGHDR10, HLG (no HDR10+)
Smart platformTizen OSGoogle TV
Ports3x HDMI 2.1, 3x USB-A, USB-C, Ethernet, Wi-Fi 5HDMI, USB, Ethernet, Wi-Fi, optical audio
Size options55, 65, 75 inches48, 55, 65, 77, 83 inches

Price history

$4,434.95$1,198.00
Oct 27Nov 5
  • Samsung S95F: lowest $1,399.99 on Nov 2 at Walmart; $1,399.99 on Nov 5.
  • Sony K-65A60 BRAVIA 6 65" OLED TV: lowest $1,198.00 on Nov 5 at B&H Photo-Video-Audio.

Prices at every store

Samsung S95F

  • Best BuyNew

    In stock

    $2,077.95Free shippingObserved at 1:54 PM
    Visit store
  • Fireowls CorporationNew

    In stock

    $2,170.75Free shippingObserved at 7:41 PM
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  • JTF CorpNew

    In stock

    $2,211.38+ $88.00 shippingObserved at 7:41 PM
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Also available at

  • Newegg.comCheck price at Newegg.com
  • eBayCheck price at eBay
  • eBayCheck price at eBay
All 3 stores and price history →

Sony K-65A60 BRAVIA 6 65" OLED TV

  • B&H Photo-Video-AudioNew

    In stock

    $1,198.00Free shippingObserved at 7:42 PM
    Visit store
  • eBayNew

    In stockSold by electronic_express

    $1,198.00Free shippingObserved at 7:42 PM
    Visit store
  • SonyNew

    In stock

    $1,199.99Free shippingObserved at 7:42 PM
    Visit store
  • Macy'sNew

    In stock

    $1,281.95Free shippingObserved at 7:42 PM
    Visit store
All 6 stores and price history →

Specs compared

SpecSamsung S95FSony K-65A60 BRAVIA 6 65" OLED TV
Screen Size65 inches48 inches, 55 inches, 65 inches, 77 inches, 83 …
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeOLEDOLED
Assistant SupportGoogle Assistant, Amazon AlexaGoogle Assistant, Amazon Alexa
HDRYesYes
ConnectivityBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …Bluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…
Supported Streaming ServicesYouTubeNetflix, Prime Video, YouTube, Disney+
Weight30.4 lb, 41.7 lb, 62.2 lb, 85.1 lb27.6 lb, 38.2 lb, 57.1 lb
Show all 39 specsShow fewer specs
SpecSamsung S95FSony K-65A60 BRAVIA 6 65" OLED TV
Refresh Rate120 Hz120 Hz
Panel TechnologyOLED—
Display size options55in, 65in, 75in—
Screen technology4K QD-OLED with anti-glare—
HDR formatsHDR10+ Adaptive, HDR10, HLG—
Gaming features165Hz, ALLM, FreeSync, G-Sync—
Operating systemTizen OS—
Ports and connections3x HDMI 2.1, 3x USB-A, USB-C, Wi-Fi 5, Ethernet—
Screen Size Class65 inches—

What reviewers say

Samsung S95F

  • 4.8 / 57,000 ratings

Owners and reviewers praise the S95F's brightness, color and gaming features, and many call it one of the best all-round premium TVs. Criticism centers on price and the lack of Dolby Vision.

Pros
  • Excellent overall image quality
  • Best-in-class brightness and contrast
  • Strong Filmmaker Mode
  • Top-tier gaming features
Cons
  • Expensive
  • No Dolby Vision HDR
  • Loses to Sony in some flagship comparisons

Sony K-65A60 BRAVIA 6 65" OLED TV

Owner feedback on the BRAVIA 6 OLED centers on strong contrast and clean motion for the price, with brightness and sound as the recurring gripes. Most consider it a sensible first OLED.

What people mention
  • Picture contrastPraisedOwners say blacks are deep and dark scenes hold detail well.
  • BrightnessCriticisedReviewers note it dims in bright rooms compared with Mini LED and QD-OLED sets.
  • MotionPraised120 Hz handling is called smooth for sports and gaming.
  • SoundCriticisedBuilt-in audio is described as thin, pushing buyers toward a soundbar.
Reviews
  • I've tested the four best flagship OLED TVs side-by-side – which should you buy in the Black Friday sales?
  • Samsung S95H vs. Samsung S95F: I compared the OLED TVs and wasn't prepared for the upset - ZDNET
  • I tested the Samsung S95F OLED for a week, and I'm ready to give up my living room TV - ZDNET
  • Best 85-Inch TV for 2026 - CNET
  • The best 85-inch TVs in 2026: Expert recommended - ZDNET
  • Best 75-inch and 77-inch TV for 2026

Questions and answers

Which is better for a bright living room?
The Samsung S95F. Its Glare Free QD-OLED panel and higher brightness handle windows and lamps better than the Sony's standard OLED panel.
Is the Samsung worth about $880 more?
Only if you need the anti-glare screen or 165Hz gaming. For movies and regular streaming, the Sony gives OLED contrast at a much lower price.
Which is better for PS5 or Xbox gaming?
The Samsung. It runs up to 4K 165Hz with VRR, ALLM, FreeSync and G-Sync. The Sony tops out at 120Hz.
Do both have Google Assistant and Alexa?
Yes. Both list Google Assistant and Amazon Alexa support, though the Samsung runs Tizen OS and the Sony runs Google TV.
Which has more size options?
The Sony. It comes in 48, 55, 65, 77 and 83 inches. The Samsung comes in 55, 65 and 75 inches.
Which lasts longer?
Neither maker publishes a lifespan figure. Both use OLED panels, so burn-in risk from static logos applies to each; the Samsung's extra brightness can raise that risk with heavy news or sports viewing.

More comparisons

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  • Samsung S95F vs Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024)
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  • Samsung S95F vs LG C4
  • Samsung S95F vs LG OLED65C5 (2025) 65-inch OLED evo 4K Smart TV
  • Samsung S95F vs Hisense U8 Mini-LED TV
  • Samsung S95F vs Sony Bravia 8 II
  • Samsung S95F vs Panasonic 85" W80C 4K UHD 3840x2160 120Hz QLED+ Fire TV (2026)

Buying guides that pick them

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High Dynamic Range (HDR)
true
—
High Dynamic Range FormatHDR 10+—
OLED TechnologyStandard OLED—
Motion Enhancement TechnologyMotion Xcelerator 165Hz—
Smart PlatformTizen—
Number of HDMI Inputs (Total)4—
TV Tuner TypeATSC, Clear QAM—
Works WithGoogle Home, SmartThings—
Voice Assistant Built-inAmazon Alexa, Bixby—
BrandSamsung—
Model NumberQN65S95FAFXZA—
SeriesS95F—
Model Year2025—
Product Height With Stand35.2 inches—
Product Width56.8 inches—
Product Depth With Stand10.5 inches—
Product Height Without Stand32.7 inches—
Product Depth Without Stand0.4 inches—