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Samsung S95F vs Samsung OLED S90F 4K Vision AI Smart TV

Buy the S95F if you want the best picture in a 65-inch size and can pay for it. Buy the S90F if you want a much bigger 77-inch screen for less money. As of November 4, 2026, the S95F's best new price is $2,077.95 at Best Buy and the S90F's is $1,149.00 at eBay. That is a $928.95 gap, and the S90F gives you 12 more inches for it.

Today the Samsung OLED S90F 4K Vision AI Smart TV costs $928.95 less at its best price.

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Samsung
Samsung S95F

Samsung S95F

4.8· 7,000 ratings
$2,077.95at Best BuyObserved at 7:40 PM
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Choose the S95F if you want the brightest, most glare-resistant QD-OLED picture and a 165Hz gaming panel in a 65-inch size.

Pros
  • QD-OLED brightness and color volume beat standard OLED
  • Anti-glare screen handles bright rooms well
  • 165Hz panel with FreeSync and G-Sync suits PC and console gaming
  • Very thin design and quick setup, per reviewers
  • Rated 4.8 out of 5 from 7,000 ratings
Cons
  • Costs $928.95 more than the S90F at current best prices
  • Reviewers call the sound weak at high volume
  • Some units reported with a defective back panel and panel coating issues
  • Only 3 HDMI 2.1 ports
  • Price swung from $1,399.99 to $4,434.95 in a week
Samsung
Samsung OLED S90F 4K Vision AI Smart TV

Samsung OLED S90F 4K Vision AI Smart TV

4.8· 3,300 ratings
$1,149.00at eBayVerified
Visit store

Choose the S90F if you want a 77-inch OLED for under $1,200 and mostly watch movies, sports and stream.

Pros
  • 77 inches for $1,149.00 at eBay
  • Four HDMI 2.1 ports at 4K 144Hz
  • Under 10ms input lag and 144Hz VRR for gaming
  • 40W 2.1 audio with Dolby Atmos and Q-Symphony
  • Rated 4.8 out of 5 from 3,300 ratings
Cons
  • Dimmer than the S95F and lacks its glare-free coating
  • 100Hz native panel, below the S95F's 165Hz
  • Reviewers call it expensive at list price
  • Wi-Fi 5 only, no Wi-Fi 6
  • Weighs 103 lb, so plan for two people to mount it

What separates them

Samsung S95FSamsung OLED S90F 4K Vision AI Smart TV
Screen size65 inches (also sold in 55 and 75)77 inches
Panel technologyQD-OLED with anti-glare coatingOLED (WOLED) with anti-glare
Peak brightnessHigher, thanks to quantum dot layerLower; reviewers note it lacks the step-up model's glare-free coating
Gaming refresh165Hz, ALLM, FreeSync, G-Sync100Hz native, Motion Xcelerator to 144Hz, VRR
HDMI 2.1 ports34
AudioWeak at high volume per reviewers40W 2.1 channel, Dolby Atmos, Object Tracking Sound Lite, Q-Symphony
Best new price (Nov 4, 2026)$2,077.95 at Best Buy$1,149.00 at eBay
Price range since late October 2026$1,399.99 low to $4,434.95 high$931.23 low to $1,999.96 high

Price history

$4,434.95$931.23
Oct 27Nov 5
  • Samsung S95F: lowest $1,399.99 on Nov 2 at Walmart; $1,747.95 on Nov 5.
  • Samsung OLED S90F 4K Vision AI Smart TV: lowest $931.23 on Oct 30 at Microless.com; $1,197.99 on Nov 5.

Prices at every store

Samsung S95F

  • Best BuyNew

    In stock

    $2,077.95Free shippingObserved at 7:40 PM
    Visit store
  • Fireowls CorporationNew

    In stock

    $2,170.75Free shippingObserved at 7:40 PM
    Visit store
  • skgusa.comNew

    In stock

    $2,997.99Free shippingObserved at 7:40 PM
    Visit store
  • The TV OutletNew

    Availability unknown

    $3,299.99+ $59.00 shippingObserved at 7:40 PM
    Visit store

Also available at

  • WalmartCheck price at Walmart
  • eBayCheck price at eBay
  • Newegg.comCheck price at Newegg.com
All 4 stores and price history →

Samsung OLED S90F 4K Vision AI Smart TV

  • WalmartNew

    In stockSold by Video & Audio Center

    $1,197.99Observed at 7:33 PM
    Visit store
  • eBayNew

    Availability unknownSold by coolbeens (99.7% positive, 7,500 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $1,149.00Free shippingVerified
    Visit store
  • eBayOpen box

    Availability unknownSold by tv5ale (99.8% positive, 714 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $999.99+ $199.85 shippingVerified
    Visit store
  • Creation NetworksNew

    Availability unknown

    $1,599.99Observed at 7:33 PM
    Visit store

Also available at

  • Sargent ApplianceCheck price at Sargent Appliance
  • Nawara Brothers Home StoreCheck price at Nawara Brothers Home Store
  • skgusa.comCheck price at skgusa.com

Specs compared

SpecSamsung S95FSamsung OLED S90F 4K Vision AI Smart TV
Screen Size65 inches77 inches
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeOLEDOLED
Assistant SupportGoogle Assistant, Amazon AlexaGoogle Assistant, Amazon Alexa
HDRYesYes
ConnectivityBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …Bluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…
Supported Streaming ServicesYouTubeNetflix, YouTube, Disney+
Weight30.4 lb, 41.7 lb, 62.2 lb, 85.1 lb103 lb
Show all 28 specsShow fewer specs
SpecSamsung S95FSamsung OLED S90F 4K Vision AI Smart TV
Refresh Rate120 Hz100 Hz
Panel TechnologyOLED—
Display size options55in, 65in, 75in—
Screen technology4K QD-OLED with anti-glare—
HDR formatsHDR10+ Adaptive, HDR10, HLG—
Gaming features165Hz, ALLM, FreeSync, G-Sync—
Operating systemTizen OS—
Ports and connections3x HDMI 2.1, 3x USB-A, USB-C, Wi-Fi 5, Ethernet—
CEC Enabled—Yes

What reviewers say

Samsung S95F

Owners and reviewers praise the S95F's brightness, color and gaming features, and many call it one of the best all-round premium TVs. Criticism centers on price and the lack of Dolby Vision.

Pros
  • Excellent overall image quality
  • Best-in-class brightness and contrast
  • Strong Filmmaker Mode
  • Top-tier gaming features
Cons
  • Expensive
  • No Dolby Vision HDR
  • Loses to Sony in some flagship comparisons

Samsung OLED S90F 4K Vision AI Smart TV

Owners and reviewers rate the S90F highly, at 4.8 out of 5 from 3,300 ratings, with picture quality and gaming motion the recurring praise. The main complaints are price and the missing glare-free coating found on the step-up model.

Pros
  • Excellent image quality
  • Fast motion for gamers
  • Deep black levels for movies
  • Low input lag
Cons
  • Expensive
  • Lacks the step-up model's glare-free coating
Reviews
  • I tested the Samsung S95F OLED for a week, and I'm ready to give up my living room TV - ZDNET
  • The Best Television I have ever Bought.
  • I've tested the four best flagship OLED TVs side-by-side – which should you buy in the Black Friday sales?
  • Samsung S95H vs. Samsung S95F: I compared the OLED TVs and wasn't prepared for the upset - ZDNET
  • Best 85-Inch TV for 2026 - CNET
  • The best 85-inch TVs in 2026: Expert recommended - ZDNET - Skip to content

Questions and answers

Which is better for a bright living room?
The S95F. Its QD-OLED panel is brighter and its anti-glare coating is the feature reviewers single out. The S90F is dimmer and reviewers note it lacks the step-up model's glare-free coating.
Which is better for gaming?
The S95F for refresh rate, at 165Hz with FreeSync and G-Sync. The S90F still games well with under 10ms lag, 144Hz VRR and four HDMI 2.1 ports, one more than the S95F.
Is the S95F worth $928.95 more?
Only if picture quality in a bright room matters most. At $2,077.95 versus $1,149.00, the S90F gives you a 77-inch screen for less than the 65-inch S95F.
Which has better sound built in?
The S90F. It has 40W across 2.1 channels with Dolby Atmos, Object Tracking Sound Lite and Q-Symphony. Reviewers call the S95F's sound weak at high volume.
Which lasts longer?
Neither has a published lifespan advantage. Both are OLED, so static logos and news tickers carry the same burn-in risk. The S95F's extra brightness may make it more prone to it over long hours of static content.
Which is easier to fit in a room?
The S95F. At 65 inches it is smaller and lighter than the 103 lb, 67.7-inch-wide S90F. Check your wall or stand before choosing the 77-inch set.

More comparisons

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  • Samsung S95F vs LG C4
  • Samsung S95F vs LG C4 OLED evo 4K Smart TV (2024)
  • Samsung S95F vs Hisense U8 Mini-LED TV
  • Samsung S95F vs Panasonic 85" W80C 4K UHD 3840x2160 120Hz QLED+ Fire TV (2026)

Buying guides that pick them

  • Best 4K smart TVs
  • Best 4K TVs
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  • Best value OLED TVs
All 3 stores and price history →
Anti-Glare
—
Yes
With Energy Saving Mode—Yes
HDMI Ports—4 HDMI ports
Width—67.7 in wide
Depth—1.8 in deep
With V-Chip—Yes
Country Of Manufacture—Mexico