Which is better for a bright living room?

The Samsung S95F. Its QD-OLED panel runs brighter and its Glare Free coating cuts reflections. The Sony XR8B is a standard OLED and its anti-glare is weaker.

Which is better for gaming?

The S95F. It reaches 165Hz with ALLM, FreeSync and G-Sync. The XR8B tops out at 120Hz with VRR, which is fine for consoles but less flexible on PC.

Which has better sound?

The Sony XR8B. Its sound-from-screen audio tracks the action. Reviewers call the S95F's sound weak at high volume, so a soundbar helps either set.

Is the S95F worth stepping up to over the XR8B?

If brightness, anti-glare and high-refresh gaming matter, yes. If you want Google TV and Sony's audio and design, the XR8B is the better fit.

Both use OLED panels with similar burn-in risk. The S95F has far more owner ratings, so its defect pattern is better known; the XR8B's record is still thin.

Do either support Dolby Vision?

No. The S95F uses HDR10+ Adaptive, HDR10 and HLG. The XR8B supports HDR but not Dolby Vision.

Samsung S95F QD-OLED TV vs Sony BRAVIA XR8B OLED 4K TV (65")

Buy the Samsung S95F if picture brightness and gaming matter most. Its QD-OLED panel is brighter, its anti-glare coating handles bright rooms, and it runs 4K at up to 165Hz with FreeSync and G-Sync. The Sony XR8B is the calmer pick: a standard OLED panel, Google TV, and Sony's sound-from-screen, with a smaller but solid review base. Owners praise the S95F's colors and contrast; some report panel coating and back-panel defects. The XR8B has fewer ratings, so its long-term record is thinner.

Choose the Samsung S95F if you watch in a bright room, game on a console or PC, and want the brightest QD-OLED picture.
Choose the Sony XR8B if you prefer Google TV, Sony's sound-from-screen audio, and a more restrained, design-led set.

Prices

Samsung S95F QD-OLED TV: $1,747.95 at Amazon (last seen Nov 9)
Sony BRAVIA XR8B OLED 4K TV (65"): $1,698.00 at Walmart (checked today)
Difference: the Sony BRAVIA XR8B OLED 4K TV (65") is $49.95 cheaper than the Samsung S95F QD-OLED TV at the latest prices (Nov 9 and Nov 12)

	Samsung S95F QD-OLED TV	Sony BRAVIA XR8B OLED 4K TV (65")
Panel technology	QD-OLED with quantum dot color layer	Standard OLED (WOLED) panel
Peak brightness and glare	High brightness with Glare Free anti-glare coating	Standard OLED brightness; bright sources reflect with little diffusion
Gaming refresh	Up to 165Hz, ALLM, FreeSync and G-Sync	120Hz with VRR
Smart platform	Tizen OS with Google Assistant and Alexa	Google TV
Sound	Object Tracking Sound+ with Dolby Atmos; reviewers call it weak at high volume	Sound-from-screen, sound follows the action
HDMI ports	3x HDMI 2.1 plus USB-C	4x HDMI
Wi-Fi	Wi-Fi 5	Wi-Fi 6E (2.4/5/6 GHz)
Owner feedback	4.8/5 from about 7,000 ratings; some panel coating and back-panel complaints	4.4/5 from 136 ratings; smaller sample

Spec	Samsung S95F QD-OLED TV	Sony BRAVIA XR8B OLED 4K TV (65")
Screen Size	65 inches	65 in
Resolution	3840 x 2160	4K ultra HD
HDTV Format	4K	4K UHD
Color	Black	Black
Display Type	OLED	OLED
HDR	Yes	Yes
Refresh Rate	120 Hz	120Hz
Operating system	Tizen OS	Google TV
TV Tuner Type	ATSC, Clear QAM	Yes, Analog, ATSC, ATSC 3.0 (NextGen TV), Clear…
Panel Technology	OLED	—
High Definition	Yes	—
Screen Form	Flat	—

Spec	Samsung S95F QD-OLED TV	Sony BRAVIA XR8B OLED 4K TV (65")
Assistant Support	Google Assistant, Amazon Alexa	—
Connectivity	Bluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …	—
Supported Streaming Services	YouTube	—
Weight	30.4 lb, 41.7 lb, 62.2 lb, 85.1 lb	—
Display size options	55in, 65in, 75in	—
Screen technology	4K QD-OLED with anti-glare	—
HDR formats	HDR10+ Adaptive, HDR10, HLG	—
Gaming features	165Hz, ALLM, FreeSync, G-Sync	—
Ports and connections	3x HDMI 2.1, 3x USB-A, USB-C, Wi-Fi 5, Ethernet

Samsung S95F QD-OLED TV vs Sony BRAVIA XR8B OLED 4K TV (65")

Prices

Samsung S95F QD-OLED TV vs Sony BRAVIA XR8B OLED 4K TV (65")

Prices

Sony BRAVIA XR8B OLED 4K TV (65")

What separates them

Price history

Prices at every store