Samsung S95F vs Sony Bravia 9
Buy the Samsung S95F for dark rooms, off-angle seating and gaming; buy the Sony Bravia 9 for a bright room or a mixed viewing household. The S95F is cheaper right now: $1,747.95 at Walmart as of November 4, 2026, against $1,999.99 for the Bravia 9 at Merlin's TV & Appliance. The S95F has dipped to $1,399.99 as recently as November 2, 2026, so its price moves a lot.
Today the Samsung S95F costs $252.04 less at its best price.
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Samsung S95F
4.8Choose the Samsung S95F if you watch in a dim room, sit off-center, or want 165Hz gaming with FreeSync and G-Sync on three HDMI 2.1 ports.
- Per-pixel contrast with no blooming
- High brightness for an OLED, plus an anti-glare screen
- 165Hz with FreeSync and G-Sync across three HDMI 2.1 ports
- Cheaper than the Bravia 9 at current prices
What separates them
| Samsung S95F | Sony Bravia 9 | |
|---|---|---|
| Panel technology | QD-OLED, self-lit pixels | Mini-LED LCD with XR Backlight Master Drive |
| Contrast and black level | Per-pixel blacks, no blooming | Deep blacks but visible blooming around bright objects |
| Peak brightness | Very bright for OLED, anti-glare coating | Sony's brightest 4K TV, better in a bright room |
| HDR formats | HDR10, HDR10+ Adaptive, HLG; no Dolby Vision | HDR10, HLG, Dolby Vision |
| Gaming | 165Hz, ALLM, FreeSync and G-Sync, 3x HDMI 2.1 | 120Hz, VRR and ALLM, PS5 Auto HDR Tone Mapping |
| Sound | Dolby Atmos support, standard built-in speakers | 70W multi-directional speakers, Dolby Atmos, DTS:X, IMAX Enhanced |
| Smart platform | Tizen OS, Google Assistant and Alexa |
Price history
- Samsung S95F: lowest $1,399.99 on Nov 2 at Walmart; $1,747.95 on Nov 4.
- Sony Bravia 9: lowest $1,699.99 on Oct 29 at Walmart; $1,699.99 on Nov 4.
Prices at every store
Samsung S95F
- WalmartNew
In stockSold by Video & Audio Center
$1,747.95Free shippingObserved at 8:34 AM - CompSourceNew
In stock
$1,880.73+ $185.00 shippingObserved at 8:56 PM - Best BuyNew
In stock
$2,197.99Free shippingObserved at 8:56 PM - skgusa.comNew
In stock
$2,197.99Free shippingObserved at 8:56 PM
Also available at
- TecisoftCheck price at Tecisoft
- ConnectionCheck price at Connection
- The TV OutletCheck price at The TV Outlet
Specs compared
| Spec | Samsung S95F | Sony Bravia 9 |
|---|---|---|
| Screen Size | 65 inches | 65 inches, 75 inches, 85 inches |
| Resolution | 3840 x 2160 | 3840 x 2160 |
| High Definition | Yes | Yes |
| HDTV Format | 4K | 4K |
| Color | Black | Black |
| Screen Form | Flat | Flat |
| Display Type | OLED | LED |
| Assistant Support | Google Assistant, Amazon Alexa | Google Assistant, Amazon Alexa, Siri |
| HDR | Yes | Yes |
| Connectivity | Bluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical … | Bluetooth, Wi-Fi, USB, HDMI, Ethernet |
What reviewers say
Samsung S95F
Owners and reviewers praise the S95F's brightness, color and gaming features, and many call it one of the best all-round premium TVs. Criticism centers on price and the lack of Dolby Vision.
- Excellent overall image quality
- Best-in-class brightness and contrast
- Strong Filmmaker Mode
- Top-tier gaming features
- Expensive
- No Dolby Vision HDR
- Loses to Sony in some flagship comparisons
Sony Bravia 9
Owners and reviewers treat the Bravia 9 as one of the best LED TVs for brightness and contrast, with picture processing and motion handling singled out for praise. Complaints center on price, weight and some visible blooming in dark scenes.
Questions and answers
- Which is better for a bright living room?
- The Bravia 9. Its Mini-LED backlight pushes higher peak brightness, and it holds up better against window light and lamps.
- Which has better picture quality in a dark room?
- The S95F. Self-lit pixels switch off completely, so dark scenes have no blooming and off-angle viewing stays clean.
- Which is better for gaming?
- The S95F. It runs at 165Hz with FreeSync and G-Sync on three HDMI 2.1 ports. The Bravia 9 tops out at 120Hz but adds PS5 Auto HDR Tone Mapping.
- Does the S95F support Dolby Vision?
- No. It handles HDR10, HDR10+ Adaptive and HLG. The Bravia 9 supports Dolby Vision.
- Is the Bravia 9 worth the extra money?
- At $1,999.99 versus $1,747.95 as of November 4, 2026, yes if you need brightness, Dolby Vision or no burn-in risk. Otherwise the S95F saves money and wins on contrast.
- Which lasts longer?
- The Bravia 9 has no burn-in risk, so it is the safer long-term pick for news tickers and game HUDs. OLED pixels in the S95F can lose brightness over years of static content.
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