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Samsung S95F vs Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024)

Buy the Samsung S95F for dark-room movies and gaming; buy the Sony BRAVIA 9 for a bright room with lots of daytime viewing. The S95F is cheaper right now: $1,747.95 at Walmart as of November 4, 2026, versus $1,999.99 at Merlin's TV & Appliance for the BRAVIA 9. The S95F has dropped as low as $1,399.99 in the past week, so its price is moving.

Today the Samsung S95F costs $252.04 less at its best price.

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Samsung
Samsung S95F

Samsung S95F

4.8· 7,000 ratings
$1,747.95at WalmartObserved at 11:54 AM
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Choose the Samsung S95F if you watch in a dim room and want perfect blacks, wide viewing angles and the lowest price of the two.

Pros
  • Perfect blacks and infinite contrast from QD-OLED pixels
  • Best-in-class brightness for an OLED, with an anti-glare screen
  • Gaming features: 165Hz, FreeSync, G-Sync and three HDMI 2.1 ports
  • Wide viewing angles for a living room

What separates them

Samsung S95FSony BRAVIA 9 65-inch Mini LED 4K Google TV (2024)
Panel technologyQD-OLED, self-emitting pixelsMini LED LCD with quantum dots
Black level and contrastPer-pixel black, no bloomingDeep blacks but some blooming around bright objects
Peak brightnessVery bright for OLED, anti-glare coatingSony's brightest 4K TV, better in a sunlit room
Viewing anglesWide, color holds off-axisNarrower, contrast fades at an angle
GamingUp to 165Hz, FreeSync, G-Sync, ALLM, 3x HDMI 2.1120Hz, VRR, ALLM, PS5 Auto HDR Tone Mapping
Smart platformTizen OSGoogle TV
SoundWeak built-in sound, especially at high volumeMulti-directional speakers with theater-like surround

Price history

$4,434.95$1,399.99
Oct 27Nov 4
  • Samsung S95F: lowest $1,399.99 on Nov 2 at Walmart; $1,747.95 on Nov 4.
  • Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024): lowest $1,699.99 on Nov 4 at Walmart.

Prices at every store

Samsung S95F

  • WalmartNew

    In stockSold by Video & Audio Center

    $1,747.95Free shippingObserved at 11:54 AM
    Visit store
  • Best BuyNew

    In stock

    $2,197.99Free shippingObserved at 8:56 PM
    Visit store
  • skgusa.comNew

    In stock

    $2,197.99Free shippingObserved at 8:56 PM
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Also available at

  • CompSourceCheck price at CompSource
  • eBayCheck price at eBay
  • Fireowls CorporationCheck price at Fireowls Corporation
All 3 stores and price history →

Specs compared

SpecSamsung S95FSony BRAVIA 9 65-inch Mini LED 4K Google TV (2024)
Screen Size65 inches65 inches
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeOLEDQLED
Assistant SupportGoogle Assistant, Amazon AlexaGoogle Assistant, Amazon Alexa, Siri
HDRYesYes
ConnectivityBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …Bluetooth, Wi-Fi, USB, HDMI, Ethernet

What reviewers say

Samsung S95F

Owners and reviewers praise the S95F's brightness, color and gaming features, and many call it one of the best all-round premium TVs. Criticism centers on price and the lack of Dolby Vision.

Pros
  • Excellent overall image quality
  • Best-in-class brightness and contrast
  • Strong Filmmaker Mode
  • Top-tier gaming features
Cons
  • Expensive
  • No Dolby Vision HDR
  • Loses to Sony in some flagship comparisons

Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024)

Owners and reviewers treat the BRAVIA 9 as one of the brightest, most uniform Mini LED TVs available, with praise for HDR impact and glare handling. Criticism centers on blooming in dark scenes and the price.

Pros

Questions and answers

Which is better for a bright living room?
The Sony BRAVIA 9. Its Mini LED backlight reaches higher peak brightness and handles daytime glare better than the S95F. The S95F's anti-glare coating helps, but OLED still gives up some punch in a sunlit room.
Which has better picture quality in a dark room?
The Samsung S95F. Self-emitting QD-OLED pixels switch off completely, so blacks are perfect and there is no blooming around bright objects. The BRAVIA 9 shows slight blooming in dark scenes.
Is the Sony worth the extra $250?
Only if brightness and built-in sound matter more to you than black level. At $1,999.99 versus $1,747.95, the BRAVIA 9 costs more and gives up contrast and viewing angles.
Which is better for gaming?
The Samsung S95F. It runs up to 165Hz with FreeSync and G-Sync and has three HDMI 2.1 ports. The BRAVIA 9 tops out at 120Hz but adds PS5 Auto HDR Tone Mapping and Auto Genre Picture Mode.
Which has better sound without a soundbar?
The Sony BRAVIA 9. Its multi-directional speakers produce theater-like surround. Reviewers call the S95F's sound weak, especially at high volume, so budget for a soundbar with it.
Do either support Dolby Vision?
The S95F does not; it supports HDR10+ Adaptive, HDR10 and HLG. Check the BRAVIA 9's HDR format list for Dolby Vision before you buy if that matters to you.

More comparisons

  • Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024) vs Hisense U7SG 65
  • Samsung S95F vs Sony Bravia 9
  • Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024) vs LG C4 OLED evo 4K Smart TV (2024)
  • Samsung S90H 65" OLED 4K Glare Free TV 2026 vs Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024)
  • Samsung S95F vs LG C4
  • Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024) vs TCL QM8L
  • Samsung S95F vs LG C4 OLED evo 4K Smart TV (2024)
  • Samsung S95F vs LG 65 inch OLED evo AI C6 4K Smart webOS TV (2026)

Buying guides that pick them

  • Best 4K smart TVs
  • Best 4K TVs
  • Best 65 inch TVs for a living room
Cheaper than the BRAVIA 9 at current prices
Cons
  • Built-in sound is weak, especially at high volume
  • No Dolby Vision support
  • OLED brightness still trails the brightest Mini LED sets in a sunlit room
  • Price swings widely: $1,399.99 to $4,434.95 in the past week
Sony
Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024)

Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024)

4.4· 38 ratings
$1,999.99at Merlin's TV & ApplianceObserved at 11:54 AM
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Choose the Sony BRAVIA 9 if your room is bright, you want the highest peak brightness and you value Sony's processing and PS5 features.

Pros
  • Sony's brightest 4K TV, strong against daytime glare
  • XR Backlight Master Drive and XR Contrast Booster 30 for detailed contrast
  • Strong built-in surround sound
  • Google TV with broad app support and PS5 Auto HDR Tone Mapping
  • Sold at more stores: 10 price it new
Cons
  • Some blooming around bright objects in dark scenes
  • Narrower viewing angles than OLED
  • 120Hz panel versus 165Hz on the S95F
  • Costs about $250 more at current best prices
Best new price$1,747.95 at Walmart as of November 4, 2026$1,999.99 at Merlin's TV & Appliance as of November 4, 2026

Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024)

  • Merlin's TV & ApplianceNew

    In stock

    $1,999.99Observed at 11:54 AM
    Visit store
  • WalmartNew

    In stockSold by Stellar Products

    $2,798.00Free shippingVerified
    Visit store
  • Best BuyNew

    In stock

    $2,798.00Free shippingObserved at 8:33 AM
    Visit store
  • eBayNew

    Availability unknown

    $2,329.00Verified
    Visit store

Also available at

  • WalmartCheck price at Walmart
All 11 stores and price history →
Supported Streaming ServicesYouTubeGoogle Play, Netflix, Prime Video, YouTube, Dis…
Weight30.4 lb, 41.7 lb, 62.2 lb, 85.1 lb175 lb
Show all 24 specsShow fewer specs
SpecSamsung S95FSony BRAVIA 9 65-inch Mini LED 4K Google TV (2024)
Refresh Rate120 Hz120 Hz
Panel TechnologyOLED—
Display size options55in, 65in, 75in—
Screen technology4K QD-OLED with anti-glare—
HDR formatsHDR10+ Adaptive, HDR10, HLG—
Gaming features165Hz, ALLM, FreeSync, G-Sync—
Operating systemTizen OS—
Ports and connections3x HDMI 2.1, 3x USB-A, USB-C, Wi-Fi 5, Ethernet—
Width—9 in wide
HDMI Ports—4 HDMI ports
Anti-Glare—Yes
Depth—1.9 in deep
Very high brightness for bright rooms
  • Good uniformity across the panel
  • Solid motion handling at 120 Hz
  • Useful anti-glare coating
  • Cons
    • Visible blooming in dark scenes
    • Price is high versus rival Mini LED sets
    • Heavy, awkward to wall-mount alone
    Reviews
    • Best 4K TV for 2026 - CNET - Skip to content
    • Best 4K TV for 2026 - CNET
    • I've tested the four best flagship OLED TVs side-by-side – which should you buy in the Black Friday sales?
    • Samsung S95H vs. Samsung S95F: I compared the OLED TVs and wasn't prepared for the upset - ZDNET
    • I tested the Samsung S95F OLED for a week, and I'm ready to give up my living room TV - ZDNET
    • Best 85-Inch TV for 2026 - CNET