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Samsung S95H OLED TV vs Sony BRAVIA XR A95L QD-OLED TV

The Samsung S95H is the better pick for most shoppers: it is a current 2026 QD-OLED with a 165Hz panel, four HDMI 2.1 ports, Glare Free coating and a 4.2.2-channel Dolby Atmos system, and owners rate it 4.9 from 327 ratings. The Sony A95L is a 2023 model with a 120Hz panel, but it comes in a 77-inch size the Samsung listing does not, and Sony's Cognitive Processor XR and Google TV remain strong for film fans. Choose the Samsung for gaming and bright rooms; choose the Sony for a bigger screen and Google TV.

  • Choose the Samsung S95H if you game at high frame rates, want the brightest glare-resistant QD-OLED picture, or want the newer model with the higher owner rating.
  • Choose the Sony A95L if you want a 77-inch screen and prefer Google TV with Sony's XR processing for movies.

Prices

  • Samsung S95H OLED TV: $1,987.99 at Macy's (last seen Nov 7)
  • Sony BRAVIA XR A95L QD-OLED TV: $3,195.00 at eBay (checked today)
  • Difference: the Samsung S95H OLED TV is $1,207.01 cheaper than the Sony BRAVIA XR A95L QD-OLED TV at the latest prices (Nov 7 and Nov 8)
Samsung
Samsung S95H OLED TV

Samsung S95H OLED TV

4.9(327 ratings)
$1,987.99at Macy'sObserved at 11:53 PM
See all prices and details
Visit Macy's
Pros
  • 165Hz panel with FreeSync Premium Pro and Game Bar suits fast console and PC gaming
  • Glare Free QD-OLED coating holds up in bright rooms
  • Four HDMI 2.1 ports cover several consoles and a soundbar
  • 4.2.2-channel Dolby Atmos with Object Tracking Sound+
  • Highest owner rating of the two at 4.9
Cons
  • Only offered here in 55 inches
  • Tizen OS has fewer niche apps than Google TV
  • No headphone jack listed
Sony
Sony 77” Class BRAVIA XR A95L QD-OLED 4K HDR Smart TV with Google TV

Sony BRAVIA XR A95L QD-OLED TV

Sony 77” Class BRAVIA XR A95L QD-OLED 4K HDR Smart TV with Google TV

4.6(202 ratings)
$3,195.00at eBayVerified
See all prices and details
Visit eBay

Store links may earn us a commission.

Pros
  • 77-inch QD-OLED gives a much larger cinematic image
  • Cognitive Processor XR with XR Triluminos Max is strong on film and upscaling
  • Google TV has the broadest app selection and Chromecast built in
  • Acoustic Surface Audio+ uses the panel as a speaker
  • Has a headphone jack and optical output
Cons
  • 120Hz panel is behind the Samsung for high-frame-rate gaming
  • 2023 model, so it is older than the S95H
  • 4.6 owner rating is lower than the Samsung's

What separates them

Samsung S95H OLED TVSony BRAVIA XR A95L QD-OLED TV
Screen size55 inches77 inches
Refresh rate165Hz with Motion Xcelerator 165Hz and VRR up to 4K 165Hz120Hz native
Model year2026 S95H series2023 A95L series
ProcessorNQ4 AI Gen3 with 128 neural networks and 4K AI Upscaling ProCognitive Processor XR with XR Triluminos Max
Anti-glareGlare Free screen coatingNo glare-free coating listed
AudioDolby Atmos with Object Tracking Sound+ on 4.2.2 channelsAcoustic Surface Audio+ via the panel
Smart platformTizen OS with Bixby, Alexa and Google AssistantGoogle TV with Google Assistant and Alexa
Owner rating4.9 out of 5 from 327 ratings4.6 out of 5 from 202 ratings

Price history

$3,697.99$1,399.99
Oct 27Nov 8
  • Samsung S95H OLED TV: lowest $1,399.99 on Nov 8 at Samsung.
  • Sony BRAVIA XR A95L QD-OLED TV: lowest $3,498.00 on Nov 5 at Amazon; $3,498.00 on Nov 8.

Prices at every store

Samsung S95H OLED TV

  • DoorDashNew

    In stockSold by Best Buy US

    $2,299.99Observed at 6:42 PM
    Visit DoorDash
  • NeweggNew

    In stock

    $3,485.82+ $108.09 shippingObserved at 6:41 PM
    Visit Newegg
  • Macy'sNew

    Availability unknown

    $1,987.99Observed at 11:53 PM
    Visit Macy's
  • eBayNew

    Availability unknownSold by worldwidestereo (99.6% positive, 55,600 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $1,997.99Free shippingVerified
    Visit eBay

Also available at

  • Profit LineCheck price at Profit Line

Store links may earn us a commission. Some prices via Klarna.

All 6 stores and price history →

Sony BRAVIA XR A95L QD-OLED TV

  • Best BuyNew

    In stock

    $3,498.00Free shippingObserved at 5:34 PM
    Visit Best Buy
  • eBayOpen box

    Availability unknownSold by dbmacmath (100% positive, 158 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $2,999.99Free shippingVerified
    Visit eBay
  • eBayNew

    Availability unknownSold by coolbeens (99.8% positive, 7,500 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $3,195.00Free shippingVerified
    Visit eBay
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $3,498.00Observed Nov 4, 2026, 7:42 PM
    Visit Amazon

Store links may earn us a commission. Some prices via Klarna.

All 4 stores and price history →

Specs compared

SpecSamsung S95H OLED TVSony BRAVIA XR A95L QD-OLED TV
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeOLEDOLED
Assistant SupportGoogle Assistant, Amazon AlexaGoogle Assistant, Amazon Alexa
HDRYesYes
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…Bluetooth, Wi-Fi, USB, HDMI
Supported Streaming ServicesNetflix, YouTubeNetflix, Prime Video, YouTube, Disney+
Width50.8 in wide67.6 in wide
Screen Size55 inches77"(76.8")
Show all 40 specsShow fewer specs
SpecSamsung S95H OLED TVSony BRAVIA XR A95L QD-OLED TV
Weight35.9 lb77.6 lb
HDMI Ports4 HDMI ports4 HDMI ports
Smart TVtrueYes
Refresh Rate165120 Hz
BluetoothtrueYes
CEC EnabledYes—
Anti-GlareYes—
With Energy Saving ModeYes—
With V-ChipYes—
Depth1.1 in deep—

What reviewers say

Samsung S95H OLED TV

  • 4.9 / 5327 ratings

Rated 4.9 out of 5 from 327 ratings, owners largely treat the S95H as a top-tier OLED. Praise centers on brightness, glare handling and gaming smoothness; complaints are mostly about the matte look and paid art content.

What people mention
  • BrightnessPraisedOwners say OLED HDR Pro holds up in bright rooms far better than earlier OLEDs.
  • GlarePraisedThe Glare Free matte screen is repeatedly called out for killing window and lamp reflections.
  • Matte finishMixedSome owners like the paper-like look; others miss the deep gloss of rival OLEDs.
  • GamingPraised165Hz, VRR and Motion Xcelerator get credit for smooth console and PC play.

Sony BRAVIA XR A95L QD-OLED TV

  • 4.6 / 5202 ratings

Owners rate it 4.6 out of 5 across 202 ratings and mostly praise the picture, color and blacks. Complaints center on price and brightness versus high-end LED sets.

What people mention
  • Picture qualityPraisedOwners call the contrast and color the main reason to buy it.
  • BrightnessMixedIt is brighter than older OLEDs but still dimmer than the brightest Mini-LED sets in a sunlit room.
  • GamingPraisedThe 120 Hz panel and four HDMI ports are well liked for consoles.
  • SetupMixed
Reviews
  • Samsung S95H vs. Samsung S95F: I compared the OLED TVs and wasn't prepared for the upset - ZDNET
  • The best 75-inch TVs of 2026: Expert tested - ZDNET
  • The Best 65-Inch TVs for 2026 - PCMag editors select and review products independently
  • The Best 65-Inch TVs for 2026
  • The Best TVs We've Tested for 2026 - PCMag editors select and review products independently
  • TV Reviews From Our Experts

Questions and answers

Which is better for gaming?
The Samsung S95H. Its 165Hz panel, FreeSync Premium Pro, Game Bar and four HDMI 2.1 ports handle 4K high-frame-rate play better than the Sony's 120Hz panel.
Which has the better picture?
Both use QD-OLED panels with per-pixel contrast. The Samsung adds a Glare Free coating and higher brightness claims; the Sony's XR Triluminos Max is widely praised for color accuracy in film. It is close.
Is the Sony worth stepping up to for the bigger screen?
If you sit far from the TV and want a 77-inch image, yes. The A95L is the only way to get that size here, and its Google TV platform and XR processing are strong. You give up 165Hz gaming.
Which lasts longer?
Neither maker publishes a lifespan figure. Both are OLED sets, so burn-in risk depends on static content and brightness settings. The Samsung is the newer model, which usually means longer firmware support.
Which is better in a bright room?
The Samsung S95H. Its Glare Free screen and OLED HDR Pro brightness claims are aimed at bright rooms. The Sony is bright for a QD-OLED but has no glare-free coating listed.
Do both support Dolby Atmos?
Yes. The Samsung uses a 4.2.2-channel speaker system with Object Tracking Sound+. The Sony uses Acoustic Surface Audio+, which vibrates the panel itself.

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Buying guides that pick them

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High Dynamic Range (HDR)true—
High Dynamic Range (HDR) TypeOLED HDR Pro, HDR10+—
Outdoorfalse—
SeriesS95H Series 4K (2026)—
Remote Control TypeBT SolarCell Remote TM2660H—
Picture ProcessorNQ4 AI Gen3 Processor—
Curved Panelfalse—
Virtual AssistantBixby, Alexa, Google—
Wireless Transmissionfalse—
VRR Supporttrue—
Speaker Channels4.2.2—
LEDtrue—
Built-In WiFitrue—
Number of HDMI Inputs4—
Number of USB Ports3—
Built-in-Tunertrue—
Output Connectors1 x Digital Analog Out (Optical)—
Dimensions without stand—Approx. 1716 x 985 x 35 mm
The set is heavy and awkward to lift, so mounting takes two people.