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shape tape creamy concealer vs Swipe Serum Concealer

Buy the shape tape creamy concealer if you want full coverage and a matte finish for dry or mature skin. Buy the Swipe Serum Concealer if you want a lighter, serum-like formula for sensitive or acne-prone skin. The shape tape is $32 at Tarte Cosmetics as of November 3, and the Swipe Serum Concealer is $30 at Tower 28 Beauty as of November 3. The $2 gap is small, so pick by coverage and finish, not price.

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shape tape
shape tape creamy concealer

shape tape creamy concealer

4.6· 4,548 ratings

Choose the shape tape creamy concealer if you need full coverage for dark circles and blemishes and prefer a moisturizing matte finish on dry or mature skin.

Pros
  • Full coverage hides dark circles and blemishes in one layer.
  • 24-hour hydration with hyaluronic acid and mango butter.
  • Waterproof and 12-hour crease-proof.
  • Vegan, cruelty-free and dermatologist tested.
  • Larger 0.3 fl oz tube.
Cons
  • Can crease under the eyes.
  • Can look cakey if layered or used on cheeks.
  • Shade match varies, and some find coverage short for very dark circles.

What separates them

shape tape creamy concealerSwipe Serum Concealer
CoverageFull coverageMedium, buildable
FinishNatural, moisturizing matteNatural, skin-like
Wear time12 hours, crease-proof18 hours
Hydration claim24 hours48 hours
Size0.3 fl oz0.22 fl oz
Skin type focusDry or mature skinSensitive, acne-prone skin
FormulaWaterproof, contains siliconeSilicone-free, fragrance-free, alcohol-free, non-comedogenic
Shade rangeNot stated on the page28 shades

Price history

  • shape tape creamy concealer: lowest $15.00 on Nov 2 at tarte cosmetics.
  • Swipe Serum Concealer: lowest $24.00 on Oct 29.

Prices at every store

shape tape creamy concealer

  • Tarte CosmeticsCheck price at Tarte Cosmetics
  • Kohl'sCheck price at Kohl's
  • SephoraCheck price at Sephora
Prices and history →

Swipe Serum Concealer

  • Tower 28 BeautyCheck price at Tower 28 Beauty
Prices and history →

Specs compared

Specshape tape creamy concealerSwipe Serum Concealer
Wear time12-hr wear18-hr long wear
Hydration duration24-hr hydration48-hr hydration
Coveragefull-coverageMedium
Finishnatural, moisturizing matte finishNatural
Size0 fl oz, 0.3 fl oz0.22 fl oz
Crease resistance12-hr crease-proof wear—
Skin typedry or mature skin—
Waterproofwaterproof—
Dermatologist testeddermatologist tested—
Veganvegan—

What reviewers say

shape tape creamy concealer

Rated 4.6 out of 5 from 4,548 ratings. Buyers like the buildable full coverage, the creamy blend and the hydrating feel that does not dry out the under-eye. Complaints center on creasing, cakeiness when layered, and shade matching.

Pros
  • Buildable full coverage
  • Smooth, creamy formula that blends easily
  • Hydrating and not drying on the under-eye
  • Hides dark circles quickly
Cons
  • Can crease under the eyes
  • Can look cakey if layered or used on cheeks
  • Shade and color match varies
  • Coverage may fall short on very dark circles

Swipe Serum Concealer

Owners rate it highly, with 4.8 out of 5 from 1,345 ratings. They praise the lightweight, serum-like texture, the natural finish and how well it works on sensitive and acne-prone skin. The main complaints are shade accuracy when buying online and occasional dryness.

Questions and answers

Which is better for dark circles?
The shape tape creamy concealer has full coverage, so it hides dark circles faster. The Swipe Serum Concealer is medium and buildable, so very dark circles may need two layers.
Which suits sensitive or acne-prone skin?
The Swipe Serum Concealer. It is silicone-free, fragrance-free, alcohol-free and non-comedogenic, with centella asiatica to calm skin.
Which lasts longer?
The Swipe Serum Concealer claims 18-hour wear against 12 hours for shape tape. Shape tape is waterproof, which helps in humidity or tears.
Is the Swipe Serum Concealer worth the extra?
It is $30 at Tower 28 Beauty as of November 3, $2 less than shape tape at $32 at Tarte Cosmetics as of November 3. It costs less, not more, but gives less coverage.
Which is better for dry or mature skin?
Shape tape is built for dry and mature skin, with 24-hour hydration and cushion tape technology to reduce the look of fine lines. Swipe Serum is lighter but hydrates for 48 hours.
Which has more shades?
The Swipe Serum Concealer lists 28 shades. Shape tape's shade count is not stated on its page, and shoppers report match issues.

More comparisons

  • shape tape creamy concealer vs shape tape concealer
  • shape tape concealer vs Swipe Serum Concealer

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Swipe Serum Concealer

Swipe Serum Concealer

4.8· 1,345 ratings

Choose the Swipe Serum Concealer if you want medium, buildable coverage in a silicone-free serum texture that suits sensitive or acne-prone skin.

Pros
  • Serum texture blends easily and feels lightweight.
  • Silicone-free and non-comedogenic, good for sensitive and acne-prone skin.
  • 18-hour wear and 48-hour hydration claims.
  • 28 shades for closer matching.
  • Centella asiatica calms skin.
Cons
  • Medium coverage may not hide very dark circles.
  • Smaller 0.22 fl oz tube.
  • Some shoppers report shade accuracy issues online and occasional dryness.
Cruelty free
cruelty-free
—
Key ingredienthyaluronic acid—
Show all 24 specsShow fewer specs
Specshape tape creamy concealerSwipe Serum Concealer
Under EyeYes—
Paraben-FreeYes—
Dark Circle CorrectorYes—
SustainabilityCruelty-free—
Formulation—Liquid
Shade Count—28 seamless shades
Pigment Level—25%
Non-Comedogenic—Non-Comedogenic
Fragrance-Free—fragrance-free
Alcohol-Free—alcohol-free
Silicone-Free—Silicone-Free
Centella Asiatica Leaf Extract—Sooths and calms sensitive skin.
Pros
  • Blends smoothly and feels lightweight without looking cakey
  • Does not crease or settle into fine lines
  • Natural finish suits sensitive and acne-prone skin
  • Good shade matching and long-lasting wear
Cons
  • Shades can look different online than in person
  • Occasional dryness for some users