shape tape creamy concealer vs Swipe Serum Concealer
Buy the shape tape creamy concealer if you want full coverage and a matte finish for dry or mature skin. Buy the Swipe Serum Concealer if you want a lighter, serum-like formula for sensitive or acne-prone skin. The shape tape is $32 at Tarte Cosmetics as of November 3, and the Swipe Serum Concealer is $30 at Tower 28 Beauty as of November 3. The $2 gap is small, so pick by coverage and finish, not price.
Ask our shopping agent

shape tape creamy concealer
4.6Choose the shape tape creamy concealer if you need full coverage for dark circles and blemishes and prefer a moisturizing matte finish on dry or mature skin.
- Full coverage hides dark circles and blemishes in one layer.
- 24-hour hydration with hyaluronic acid and mango butter.
- Waterproof and 12-hour crease-proof.
- Vegan, cruelty-free and dermatologist tested.
- Larger 0.3 fl oz tube.
- Can crease under the eyes.
- Can look cakey if layered or used on cheeks.
- Shade match varies, and some find coverage short for very dark circles.
What separates them
| shape tape creamy concealer | Swipe Serum Concealer | |
|---|---|---|
| Coverage | Full coverage | Medium, buildable |
| Finish | Natural, moisturizing matte | Natural, skin-like |
| Wear time | 12 hours, crease-proof | 18 hours |
| Hydration claim | 24 hours | 48 hours |
| Size | 0.3 fl oz | 0.22 fl oz |
| Skin type focus | Dry or mature skin | Sensitive, acne-prone skin |
| Formula | Waterproof, contains silicone | Silicone-free, fragrance-free, alcohol-free, non-comedogenic |
| Shade range | Not stated on the page | 28 shades |
Price history
- shape tape creamy concealer: lowest $15.00 on Nov 2 at tarte cosmetics.
- Swipe Serum Concealer: lowest $24.00 on Oct 29.
Prices at every store
shape tape creamy concealer
- Tarte CosmeticsCheck price at Tarte Cosmetics
- Kohl'sCheck price at Kohl's
- SephoraCheck price at Sephora
Specs compared
| Spec | shape tape creamy concealer | Swipe Serum Concealer |
|---|---|---|
| Wear time | 12-hr wear | 18-hr long wear |
| Hydration duration | 24-hr hydration | 48-hr hydration |
| Coverage | full-coverage | Medium |
| Finish | natural, moisturizing matte finish | Natural |
| Size | 0 fl oz, 0.3 fl oz | 0.22 fl oz |
| Crease resistance | 12-hr crease-proof wear | — |
| Skin type | dry or mature skin | — |
| Waterproof | waterproof | — |
| Dermatologist tested | dermatologist tested | — |
| Vegan | vegan | — |
What reviewers say
shape tape creamy concealer
Rated 4.6 out of 5 from 4,548 ratings. Buyers like the buildable full coverage, the creamy blend and the hydrating feel that does not dry out the under-eye. Complaints center on creasing, cakeiness when layered, and shade matching.
- Buildable full coverage
- Smooth, creamy formula that blends easily
- Hydrating and not drying on the under-eye
- Hides dark circles quickly
- Can crease under the eyes
- Can look cakey if layered or used on cheeks
- Shade and color match varies
- Coverage may fall short on very dark circles
Swipe Serum Concealer
Owners rate it highly, with 4.8 out of 5 from 1,345 ratings. They praise the lightweight, serum-like texture, the natural finish and how well it works on sensitive and acne-prone skin. The main complaints are shade accuracy when buying online and occasional dryness.
Questions and answers
- Which is better for dark circles?
- The shape tape creamy concealer has full coverage, so it hides dark circles faster. The Swipe Serum Concealer is medium and buildable, so very dark circles may need two layers.
- Which suits sensitive or acne-prone skin?
- The Swipe Serum Concealer. It is silicone-free, fragrance-free, alcohol-free and non-comedogenic, with centella asiatica to calm skin.
- Which lasts longer?
- The Swipe Serum Concealer claims 18-hour wear against 12 hours for shape tape. Shape tape is waterproof, which helps in humidity or tears.
- Is the Swipe Serum Concealer worth the extra?
- It is $30 at Tower 28 Beauty as of November 3, $2 less than shape tape at $32 at Tarte Cosmetics as of November 3. It costs less, not more, but gives less coverage.
- Which is better for dry or mature skin?
- Shape tape is built for dry and mature skin, with 24-hour hydration and cushion tape technology to reduce the look of fine lines. Swipe Serum is lighter but hydrates for 48 hours.
- Which has more shades?
- The Swipe Serum Concealer lists 28 shades. Shape tape's shade count is not stated on its page, and shoppers report match issues.
