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Sony BRAVIA 8 55-inch OLED TV vs Samsung S90D OLED 4K TV

Both are 55-inch 4K OLEDs at 120Hz with strong HDR, so the split comes down to sound, gaming and the smart platform. The Sony BRAVIA 8 wins on built-in audio with Acoustic Surface Audio+ and on Google TV, and its 4.7 rating from 640 owners edges the Samsung's 4.4 from 1,475. The Samsung S90D counters with four HDMI ports, a 144Hz panel, Object Tracking Sound and Q-Symphony, which suits gamers and soundbar owners. Buy the Sony for movie sound and Google TV; buy the Samsung for gaming and connections.

  • Choose the Sony BRAVIA 8 if you want the screen itself to be the speaker and you prefer Google TV with Google Assistant built in.
  • Choose the Samsung S90D if you need four HDMI inputs, a 144Hz panel for PC or console gaming, and Alexa or SmartThings control.

Prices

  • Sony BRAVIA 8 55-inch OLED TV: $1,398.00 at Best Buy (checked today)
  • Samsung S90D OLED 4K TV: $1,199.99 at Coles Computers (checked today)
  • Difference: the Samsung S90D OLED 4K TV is $198.01 cheaper than the Sony BRAVIA 8 55-inch OLED TV today
Sony
Sony 55-inch BRAVIA 8 OLED 4K Smart TV

Sony BRAVIA 8 55-inch OLED TV

Sony 55-inch BRAVIA 8 OLED 4K Smart TV

4.7(640 ratings)
$1,398.00at Best BuyChecked 2 h ago
See all prices and details
Visit Best Buy
Pros
  • Acoustic Surface Audio+ makes a soundbar optional
  • Dolby Vision and Dolby Atmos support
  • Google TV with Google Assistant
  • High owner rating of 4.7
Cons
  • Only one HDMI port listed
  • Reflective screen in bright rooms
  • Fewer inputs for consoles and players
Samsung
Samsung 55-inch OLED S90D 4K Smart TV

Samsung S90D OLED 4K TV

Samsung 55-inch OLED S90D 4K Smart TV

4.4(1,475 ratings)
$1,199.99at Coles ComputersChecked 8 h ago
See all prices and details
Visit Coles Computers
Pros
  • Four HDMI ports
  • 144Hz Motion Xcelerator for gaming
  • Object Tracking Sound and Q-Symphony
  • Alexa, Google Assistant and SmartThings
Cons
  • No Dolby Vision
  • Lower owner rating of 4.4
  • Needs a soundbar to match the Sony's audio

What separates them

Sony BRAVIA 8 55-inch OLED TVSamsung S90D OLED 4K TV
Built-in audioAcoustic Surface Audio+ actuators vibrate the panel; sound follows the action, and Voice Zoom 3 lifts dialogue2.1.2 channel, 60W with Object Tracking Sound and Q-Symphony with a Samsung soundbar
HDMI inputs1 HDMI port listed4 HDMI ports
Refresh rate120Hz with XR OLED Motion120Hz native, Motion Xcelerator up to 144Hz
Smart platform and assistantsGoogle TV with Google AssistantTizen with Alexa, Google Assistant and SmartThings
HDR formatsHDR10, HLG and Dolby VisionOLED HDR+ with PANTONE-validated color
Anti-glareBright sources reflect with little diffusionAnti-glare coating
Processor and upscalingXR Processor with XR Clear Image 4K upscalingNQ4 AI Gen2 Processor with AI upscaling
Owner rating4.7 out of 5 from 640 ratings4.4 out of 5 from 1,475 ratings

Price history

$1,669.99$720.00
Oct 27Nov 11
  • Sony BRAVIA 8 55-inch OLED TV: lowest $1,398.00 on Oct 29 at Amazon; $1,398.00 on Nov 11.
  • Samsung S90D OLED 4K TV: lowest $720.00 on Nov 6 at Walmart; $859.99 on Nov 10.

Prices at every store

Sony BRAVIA 8 55-inch OLED TV

  • WalmartNew

    In stockSold by Video & Audio Center

    $1,398.00Free shippingChecked 2 h ago
    Visit Walmart
  • Best BuyNew

    In stock

    $1,398.00Free shippingChecked 2 h ago
    Visit Best Buy
  • PC Richard & SonNew

    In stock

    $1,398.00Free shippingChecked 2 h ago
    Visit PC Richard & Son
  • Abt Electronics & AppliancesNew

    In stock

    $1,398.00+ $51.00 shippingChecked 2 h ago
    Visit Abt Electronics & Appliances

Also available at

  • B&H Photo-Video-AudioCheck price at B&H Photo-Video-Audio
  • Bloomingdale'sCheck price at Bloomingdale's
  • BrandsMart USACheck price at BrandsMart USA
All 8 stores and price history →

Samsung S90D OLED 4K TV

  • Coles ComputersNew

    In stock

    $1,199.99+ $3.99 shippingChecked 8 h ago
    Visit Coles Computers
  • bkstr.comNew

    In stock

    $1,569.99Checked 16 h ago
    Visit bkstr.com
  • Walts TVNew

    In stock

    $1,654.15Free shippingChecked Nov 9
    Visit Walts TV
  • Creation NetworksNew

    Availability unknown

    $1,799.99+ $280.00 shippingChecked 16 h ago
    Visit Creation Networks

Also available at

  • AmazonCheck price at Amazon
  • Zaytoun SolutionsCheck price at Zaytoun Solutions
  • WalmartCheck price at Walmart

Specs compared

SpecSony BRAVIA 8 55-inch OLED TVSamsung S90D OLED 4K TV
Resolution3840 x 21603840 x 2160
CEC EnabledYesYes
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeOLEDOLED
Assistant SupportGoogle AssistantGoogle Assistant, Amazon Alexa
HDRYesYes
Refresh Rate120 Hz120 Hz
ConnectivityBluetooth, Wi-Fi, USB, HDMI, EthernetBluetooth, Wi-Fi, USB, HDMI, Ethernet
Supported Streaming ServicesGoogle Play, Netflix, Prime VideoNetflix
Show all 40 specsShow fewer specs
SpecSony BRAVIA 8 55-inch OLED TVSamsung S90D OLED 4K TV
Width11.5 in wide56.7 in wide
Screen Size55 inches65 inches
Depth1.5 in deep1.6 in deep
HDMI Ports1 HDMI port4 HDMI ports
Smart TVYesYes
Anti-GlareBright sources will reflect without much diffus…Yes
ConnectionsHDMIOptical S/PDIF, HDMI, USB-A, RJ45 (LAN)
Screen Resolution3840x2160 (4K Ultra HD)3840x2160 (4K Ultra HD)
Operating SystemGoogle TVTizen

What reviewers say

Sony BRAVIA 8 55-inch OLED TV

  • 4.7 / 5640 ratings

Rated 4.7 out of 5 from 640 ratings, the BRAVIA 8 is praised for picture quality, color and easy setup. Complaints center on the software, the remote and limited connections.

What people mention
  • Picture qualityPraisedOwners call the picture tremendous, with deep OLED blacks and vibrant color.
  • SetupPraisedBuyers describe setup as straightforward and quick.
  • DesignPraisedThe sleek, slim build is a common point of praise.
  • SoftwareCriticisedSome owners find the Google TV interface dated compared with rivals.

Samsung S90D OLED 4K TV

  • 4.4 / 51,475 ratings

Owners of Samsung's S90D line generally praise the deep blacks, punchy color and smooth motion, and many call it strong value for an OLED. Complaints center on peak brightness in bright rooms and on the smart platform's account requirement.

What people mention
  • Picture qualityPraisedOwners highlight deep blacks, strong contrast and Pantone-validated color.
  • BrightnessMixedOLED HDR+ helps, but reviewers say it can't match bright LED TVs in sunlit rooms.
  • MotionPraised120Hz with Motion Xcelerator keeps sports and games smooth with little blur.
  • Smart platformCriticised

Questions and answers

Which is better for gaming?
The Samsung S90D. It has four HDMI ports and Motion Xcelerator up to 144Hz, plus VRR. The Sony has VRR and 120Hz but only one HDMI port listed.
Which has better built-in sound?
The Sony BRAVIA 8. Acoustic Surface Audio+ drives sound through the panel, and Voice Zoom 3 clarifies dialogue. The Samsung's 2.1.2 60W system is good but benefits from a soundbar.
Which is better in a bright room?
The Samsung S90D. It has an anti-glare coating, while the Sony's screen reflects bright sources with little diffusion.
Is the Sony worth stepping up to over the Samsung?
If you watch movies without a soundbar and want Dolby Vision and Google TV, yes. If you game or need several HDMI inputs, the Samsung is the better fit.
Which do owners rate higher?
The Sony, at 4.7 out of 5 from 640 ratings, against 4.4 out of 5 from 1,475 ratings for the Samsung. Both are OLED panels, so picture quality is close.
Do both support voice assistants?
Yes. The Sony runs Google TV with Google Assistant. The Samsung works with Alexa, Google Assistant and SmartThings.

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Buying guides that pick them

  • Best OLED TVs under $1,500 for living rooms
All 6 stores and price history →
Bluetooth
true
Yes
Network FunctionalitySmart TV, Streaming—
Supported Resolutions4K—
Internet Streaming ServicesNetflix, Sony Pictures Core—
Network ConnectivityEthernet, Wi-Fi—
Video InterfaceHDMI—
PC InterfaceHDMI—
Backlight TechnologyOLED—
Display HighlightsHDR—
Max Resolution V-SyncVRR—
Display Aspect Ratio16:9—
Dynamic Contrast RatioInfinite contrast—
Image Contrast RatioNearly infinite contrast ratio—
Viewing AngleWide viewing angle, Remains mostly consistent f…—
Viewing Angle (Vertical)178 o—
Menu LanguageEnglish—
Dimensions0.3 inches wide (brushed metal band along the b…—
Screen Size Class55 inches—
High Dynamic Range (HDR)true—
Tizen works well but requires a Samsung Account for apps and smart features.