Sony BRAVIA XR A95L 65" QD-OLED TV vs Samsung S95F 65" OLED 4K Smart TV

Both are 65-inch OLED 4K TVs at 120 Hz, so the split comes down to panel type and ecosystem. The Sony A95L uses a QD-OLED panel with Dolby Vision and Google TV, and reviewers consistently rank it among the best picture-quality TVs for movies and mixed viewing. The Samsung S95F is a strong all-rounder with a glare-free coating, a 165 Hz motion mode, Tizen and Q-Symphony, and this bundle adds a multi-year protection plan. Buy the Sony for the most accurate, brightest color and Dolby Vision; buy the Samsung for a brighter anti-glare room, gaming headroom and longer coverage.

• Choose the Sony A95L if you watch movies in a dim room, want Dolby Vision and the most accurate QD-OLED color, and prefer Google TV.
• Choose the Samsung S95F if your room is bright, you game at high frame rates, or you want the bundled multi-year protection plan.