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Sony BRAVIA XR A95L OLED TV vs Samsung OLED S90D 65-inch

Both are 4K 120Hz OLEDs with four HDMI ports, so the real split is panel type and smart platform. The Sony Bravia 8 uses a standard WOLED panel with Sony's XR Processor, Google TV, Dolby Vision and ATSC 3.0, and owners rate it 4.5 out of 5 for color accuracy and motion. The Samsung S90D uses a QD-OLED panel that reviewers consistently find brighter and more colorful in highlights, runs Tizen with Alexa and Google Assistant, and adds an anti-glare coating. Buy the Sony for Google TV, Dolby Vision and a tuner; buy the Samsung for punchier HDR and glare handling.

  • Choose the Sony Bravia 8 if you want Google TV, Dolby Vision, a built-in ATSC 3.0 tuner and Sony's motion handling for sports and movies.
  • Choose the Samsung S90D if you want the brighter, more saturated QD-OLED picture and an anti-glare screen in a bright room.

Prices

  • Sony BRAVIA XR A95L OLED TV: $898.00 at Amazon (checked today)
  • Samsung OLED S90D 65-inch: $1,148.00 at Walmart (last seen Nov 4)
  • Difference: the Sony BRAVIA XR A95L OLED TV is $250.00 cheaper than the Samsung OLED S90D 65-inch at the latest prices (Nov 4 and Nov 10)
Sony
Sony BRAVIA 4K HDR Google Smart OLED TV

Sony BRAVIA XR A95L OLED TV

Sony BRAVIA 4K HDR Google Smart OLED TV

4.5(1,200 ratings)
$898.00at AmazonChecked 15 h ago
See all prices and details
Visit Amazon

As an Amazon Associate, Deal.ai earns from qualifying purchases.

Pros
  • Google TV is fast and well organized
  • Dolby Vision and DTS:X support
  • ATSC 3.0 tuner for over-the-air NextGen TV
  • Sony XR Processor upscales and handles motion well
  • 2.1 speakers with Dolby Atmos
Cons
  • No anti-glare coating
  • Lower peak brightness than QD-OLED
  • Glossy screen shows reflections in bright rooms
Samsung
Samsung OLED S90D 65-inch

Samsung OLED S90D 65-inch

$1,148.00at WalmartChecked Nov 4
See all prices and details
Visit Walmart
Pros
  • QD-OLED delivers brighter, more saturated color
  • Anti-glare coating cuts reflections
  • HDR10+ support
  • Slim design at 1.6 inches deep
  • Works with both Alexa and Google Assistant
Cons
  • No Dolby Vision
  • No built-in tuner listed
  • Stereo speakers only, no Atmos

What separates them

Sony BRAVIA XR A95L OLED TVSamsung OLED S90D 65-inch
Panel technologyStandard WOLED panel with self-lit pixelsQD-OLED panel with quantum dot color layer
HDR formatsDolby Vision, HDR10, HLGHDR10+ and HLG; no Dolby Vision
Smart platformGoogle TV with Google Assistant built inTizen with Google Assistant and Amazon Alexa
Anti-glareGlossy screen, no anti-glare coating listedAnti-glare coating reduces reflections
TunerATSC and ATSC 3.0 (NextGen TV) built inNo tuner listed
Audio2.1 channels with Dolby Atmos and DTS:X supportStereo speakers, no Atmos or DTS:X listed
Screen sizes55, 65 and 77 inches65 inches
Peak brightness in HDRGood, but limited by WOLED panelNoticeably brighter highlights per most reviews

Price history

$3,498.00$898.00
Oct 30Nov 10
  • Sony BRAVIA XR A95L OLED TV: lowest $898.00 on Nov 10 at Amazon.
  • Samsung OLED S90D 65-inch: lowest $1,098.00 on Nov 1 at Walmart; $1,148.00 on Nov 5.

Prices at every store

Sony BRAVIA XR A95L OLED TV

  • NeweggNew

    In stock

    $1,198.00Free shippingChecked 15 h ago
    Visit Newegg
  • Best BuyNew

    In stock

    $1,198.00Free shippingChecked 15 h ago
    Visit Best Buy
  • Abt ElectronicsNew

    In stock

    $1,198.00+ $249.00 shippingChecked 15 h ago
    Visit Abt Electronics
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $898.00Free shippingChecked 15 h ago
    Visit Amazon

Also available at

  • eBayCheck price at eBay

Store links may earn us a commission. Some prices via Klarna.

All 7 stores and price history →

Samsung OLED S90D 65-inch

  • WalmartNew

    Availability unknown

    $1,148.00Checked Nov 4
    Visit Walmart
  • Coles ComputersNew

    Availability unknown

    $1,499.99Checked Nov 4
    Visit Coles Computers
  • ABC WarehouseNew

    Availability unknown

    $1,697.99Checked Nov 4
    Visit ABC Warehouse
  • Creation NetworksNew

    Availability unknown

    $2,199.99Checked Nov 4
    Visit Creation Networks
All 5 stores and price history →

Specs compared

SpecSony BRAVIA XR A95L OLED TVSamsung OLED S90D 65-inch
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeOLEDOLED
Assistant SupportGoogle AssistantGoogle Assistant, Amazon Alexa
HDRYesYes
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, EthernetBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …
Screen Size55 inches, 65 inches, 77 inches65 inches
Refresh Rate120120 Hz
Supported Streaming ServicesNetflix, Prime Video, YouTube, Disney+—
Show all 39 specsShow fewer specs
SpecSony BRAVIA XR A95L OLED TVSamsung OLED S90D 65-inch
High Dynamic Range (HDR)true—
High Dynamic Range (HDR) TypeHDR10, HLG, Dolby Vision—
Outdoorfalse—
SeriesBRAVIA 8 (2024)—
Smart TVtrue—
Remote Control TypeRMF-TX820U—
Picture ProcessorXR Processor—
Curved Panelfalse—
Virtual AssistantGoogle Assistant—
Wireless Transmission

What reviewers say

Sony BRAVIA XR A95L OLED TV

  • 4.5 / 51,200 ratings

Owners rate the BRAVIA 8 highly for picture quality, especially contrast and color, and for Sony's processing. Complaints center on brightness limits in very bright rooms and on sound from the built-in speakers.

What people mention
  • Picture qualityPraisedOwners call the contrast and color the best they have seen on a TV.
  • BrightnessMixedBright for an OLED, but reviewers say it still trails QD-OLED and bright Mini-LED LCDs in a sunlit room.
  • Smart TVPraisedGoogle TV is described as fast and easy to navigate.
  • GamingPraisedGamers report low input lag and good support for consoles at 120Hz.

Samsung OLED S90D 65-inch

Owners of Samsung's S90D line generally praise the picture, especially black levels and gaming smoothness. Common complaints center on brightness in sunny rooms and the care needed to avoid burn-in.

What people mention
  • Picture qualityPraisedOwners say dark scenes look deep and colors stay accurate off-axis.
  • BrightnessMixedFine in dim rooms, but reviewers say HDR highlights and bright rooms expose its limits.
  • GamingPraised120 Hz and low input lag make it a popular pick for consoles.
  • Burn-inCriticisedSome owners worry about static logos and HUDs leaving marks over time.

Questions and answers

Which is better for a bright living room?
The Samsung S90D. Its QD-OLED panel is brighter and its anti-glare coating cuts reflections. The Sony Bravia 8 is glossy and dimmer in highlights.
Which has better picture quality?
Most reviewers give the edge to the Samsung for HDR brightness and color volume. The Sony wins on out-of-box color accuracy and motion handling.
Does the Sony support Dolby Vision?
Yes. The Bravia 8 supports Dolby Vision, HDR10 and HLG. The Samsung S90D supports HDR10+ but not Dolby Vision.
Which is better for gaming?
Both do 4K at 120Hz with four HDMI ports. The Samsung's brighter panel and anti-glare screen suit daytime play; the Sony adds Dolby Vision for supported games.
Is the Sony worth stepping up to over the Samsung?
Only if you want Google TV, Dolby Vision and a built-in ATSC 3.0 tuner. If picture brightness matters most, the Samsung is the stronger pick.
Which lasts longer?
Both use OLED panels with similar lifespans. Neither brand publishes a rated panel life, so burn-in risk depends more on what you watch than on the model.

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More comparisons

  • SAMSUNG 65-Inch Class OLED 4K S90D Series HDR+ Smart TV vs Sony BRAVIA 4K HDR Google Smart OLED TV
false
—
Speaker Channels2.1—
Supported SoundDolby Audio, Dolby Atmos—
LEDtrue—
Built-In WiFitrue—
Bluetoothtrue—
Number of HDMI Inputs4—
Number of USB Ports2—
Built-in-TunerATSC/ATSC 3.0(NEXTGEN TV)—
NextGenTV Supporttrue—
CEC Enabled—Yes
Anti-Glare—Yes
With Energy Saving Mode—Yes
With V-Chip—Yes
Width—56.7 in wide
Depth—1.6 in deep
Weight—46.7 lb
HDMI Ports—4 HDMI ports