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Sony BRAVIA 8 OLED TV vs Samsung S85FD 77" 4K OLED TV

The Samsung S85FD is the better pick for a big-screen movie room: 77 inches of OLED with a bezel-less design, 120Hz Motion Xcelerator and four HDMI ports. The Sony BRAVIA 8 counters with Sony's XR Processor, XR Triluminos Pro color and stronger upscaling, which owners and reviewers single out as its edge. Both are 4K OLED panels with wide viewing angles and near-infinite contrast, so the real split is screen size versus processing polish. Buy the Sony if you sit closer and care about the cleanest picture from ordinary sources; buy the Samsung if size and a clean wall-mounted look matter more.

  • Choose the Sony BRAVIA 8 if you want the most accurate color and the best upscaling of lower-quality streams and cable, and a 55-inch set suits your room.
  • Choose the Samsung S85FD if you want a much larger 77-inch OLED for a dedicated movie or game room and prefer a bezel-less frame.

Prices

  • Sony BRAVIA 8 OLED TV: $1,698.00 at Amazon (last seen Nov 9)
  • Samsung S85FD 77" 4K OLED TV: $1,284.99 at Macy's (last seen Nov 8)
  • Difference: the Samsung S85FD 77" 4K OLED TV is $413.01 cheaper than the Sony BRAVIA 8 OLED TV at the latest prices (Nov 8 and Nov 9)
Sony
Sony BRAVIA 8 4K HDR Smart OLED TV

Sony BRAVIA 8 OLED TV

Sony BRAVIA 8 4K HDR Smart OLED TV

4.5(4,300 ratings)
$1,698.00at AmazonChecked Nov 9
See all prices and details
Visit Amazon

As an Amazon Associate, Deal.ai earns from qualifying purchases.

Pros
  • Accurate, real-world color from XR Triluminos Pro
  • Strong upscaling and noise reduction on lower-quality sources
  • Dolby Vision, IMAX Enhanced and DTS:X support
  • Google TV with built-in Google Assistant voice control
  • Wide viewing angle that holds up off-center
Cons
  • Only 55 inches, small for a large room
  • Anti-glare treatment is weak; bright rooms show reflections
  • Fewer ratings than the Samsung, so less owner data
Samsung
Samsung S85FD Series 4K OLED Smart TV 77"

Samsung S85FD 77" 4K OLED TV

Samsung S85FD Series 4K OLED Smart TV 77"

4.8(322 ratings)
$1,284.99at Macy'sChecked Nov 8
See all prices and details
Visit Macy's
Pros
  • 77-inch OLED gives a much bigger picture
  • Bezel-less design mounts cleanly on a wall
  • 120Hz Motion Xcelerator keeps sports and games fluid
  • Anti-glare coating handles bright rooms better
  • Works with both Google Assistant and Amazon Alexa
Cons
  • No Dolby Vision support
  • 2-channel 20W speakers are modest for a set this size
  • AI Auto Game Mode tuning is less refined than Sony's processing

What separates them

Sony BRAVIA 8 OLED TVSamsung S85FD 77" 4K OLED TV
Screen size55 inches77 inches
Picture processingXR Processor with XR Clear Image upscaling and XR Triluminos Pro colorAI Auto Game Mode and Motion Xcelerator 120Hz
HDR formatsDolby Vision, HDR, IMAX Enhanced, DTS:XHDR with Dolby Atmos and eARC
Smart platform and voiceGoogle TV with Google Assistant built inGoogle Assistant and Amazon Alexa support
AudioDolby Atmos and DTS:X decoding2-channel 20W speakers with Dolby Atmos and eARC
DesignFlat panel with a brushed metal band along the bottom edgeBezel-less flat design, 1.3 inches deep, 61.9 lb
Anti-glareReflections show without much diffusionAnti-glare coating
Owner feedback4.5 of 5 from 4,300 ratings; praised for accurate color and upscaling4.8 of 5 from 322 ratings

Price history

$1,698.00$1,099.99
Oct 28Nov 11
  • Sony BRAVIA 8 OLED TV: lowest $1,099.99 on Oct 28; $1,698.00 on Nov 11.
  • Samsung S85FD 77" 4K OLED TV: lowest $1,284.99 on Nov 8 at Macy's; $1,285.95 on Nov 10.

Prices at every store

Sony BRAVIA 8 OLED TV

  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,698.00Free shippingChecked Nov 9
    Visit Amazon

Also available at

  • Abt ElectronicsCheck price at Abt Electronics
  • Best BuyCheck price at Best Buy
  • DoorDashCheck price at DoorDash
Prices and history →

Samsung S85FD 77" 4K OLED TV

  • ConnectionNew

    In stock

    $1,285.95Checked 19 h ago
    Visit Connection
  • Best BuyNew

    In stock

    $1,709.99Free shippingChecked 19 h ago
    Visit Best Buy
  • Newegg.comNew

    In stockSold by Walts TV

    $1,904.99Checked Nov 7
    Visit Newegg.com
  • Macy'sNew

    Availability unknown

    $1,284.99Checked Nov 8
    Visit Macy's

Store links may earn us a commission. Some prices via Klarna.

All 5 stores and price history →

Specs compared

SpecSony BRAVIA 8 OLED TVSamsung S85FD 77" 4K OLED TV
HDMI Ports44 HDMI ports
CEC EnabledYesYes
Display TypeOLEDOLED
Resolution4K3840 x 2160
HDTV Format4K UHD4K
Anti-GlareBright sources will reflect without much diffus…Yes
High DefinitionYesYes
ColorBlackBlack
Screen FormFlatFlat
HDRYesYes
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, EthernetBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …
Screen Size55 inches77 inches
Show all 40 specsShow fewer specs
SpecSony BRAVIA 8 OLED TVSamsung S85FD 77" 4K OLED TV
Assistant SupportGoogle AssistantGoogle Assistant, Amazon Alexa
Width37.8 in wide67.7 in wide
Weight10 lb61.9 lb
Depth2.6 in deep1.3 in deep
Network FunctionalitySmart TV, Streaming—
Supported Resolutions4K—
Smart TVYes—
Internet Streaming ServicesNetflix, Sony Pictures Core—
Network ConnectivityEthernet, Wi-Fi—

What reviewers say

Sony BRAVIA 8 OLED TV

  • 4.5 / 54,300 ratings

Rated 4.5 out of 5 from about 4,300 ratings, owners mostly praise the picture and ease of use. Colors and upscaling draw the strongest praise, while brightness in bright rooms is the usual complaint.

What people mention
  • Picture qualityPraisedOwners call the OLED contrast and color accuracy the standout of the set.
  • Ease of usePraisedBuyers describe setup and navigation as simple and user-friendly.
  • UpscalingPraisedLower-resolution content is said to look clean thanks to strong upscaling and noise reduction.
  • ControlsPraisedPeople like controlling the TV by remote, phone or Google Assistant voice.

Samsung S85FD 77" 4K OLED TV

  • 4.8 / 5322 ratings

With 322 ratings averaging 4.8 out of 5, owners are largely very happy with the S85FD. Praise centers on picture quality and the big-screen experience; complaints are few and mostly about sound and setup.

What people mention
  • Picture qualityPraisedOwners describe deep blacks and vivid color from the OLED panel.
  • SizePraisedBuyers say the 77-inch screen feels cinematic in a large room.
  • SoundCriticisedReviewers find the built-in speakers weak and recommend a soundbar.
  • Setup

Questions and answers

Which is better for a bright living room?
The Samsung S85FD. Its anti-glare coating diffuses reflections better, while the Sony BRAVIA 8 shows bright sources with little diffusion. Neither OLED gets as bright as a high-end LCD, so curtains still help.
Which has the better picture for streaming and cable?
The Sony BRAVIA 8. Its XR Processor and XR Clear Image upscaling clean up compressed sources, and reviewers call its color the most accurate they have seen. The Samsung looks great from good 4K sources but does less to rescue soft ones.
Is the Samsung worth stepping up to for the larger screen?
Yes, if you sit far enough back that 55 inches feels small. At 77 inches the Samsung fills a movie room, and the bezel-less frame suits wall mounting. You give up Dolby Vision and Sony's upscaling.
Which is better for gaming?
Both run 120Hz OLED panels with low blur. The Sony adds VRR and Sony's motion handling, which helps fast action. The Samsung's AI Auto Game Mode switches settings automatically, which is convenient if you do not want to tune by hand.
Do either need a soundbar?
The Samsung's 2-channel 20W speakers are the weaker of the two, so a soundbar is worth planning. The Sony decodes Dolby Atmos and DTS:X, but a set this thin still benefits from a separate bar for real bass.
Which lasts longer?
Both use OLED panels with similar lifespans, and neither maker publishes a hard hour figure. Burn-in risk is low for normal mixed viewing on either. The Samsung's larger panel means more pixels to watch for static logos, so vary content.

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Buying guides that pick them

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Video Interface
HDMI
—
PC InterfaceHDMI—
Backlight TechnologyOLED—
Display HighlightsHDR—
Refresh Rate120Hz—
Max Resolution V-SyncVRR—
Display Aspect Ratio16:9—
Dynamic Contrast RatioInfinite contrast—
Image Contrast RatioNearly infinite contrast ratio—
Viewing AngleWide viewing angle, Remains mostly consistent f…—
Viewing Angle (Vertical)178 o—
Menu LanguageEnglish—
Dimensions0.3 inches wide (brushed metal band along the b…—
High Dynamic Range (HDR)true—
High Dynamic Range (HDR) TypeHDR10, HLG, Dolby Vision—
Outdoorfalse—
SeriesBRAVIA 8 (2024)—
Remote Control TypeRMF-TX820U—
Picture ProcessorXR Processor—
Mixed
Some owners say setup and app logins take longer than expected.