Which is better for a bright living room?

The Sony BRAVIA 9. Its Mini LED backlight reaches much higher peak brightness and the screen is anti-glare, so daytime sports and sunlit rooms hold up better than on the C3.

Which has better picture quality in a dark room?

The LG C3. OLED pixels turn off individually, so blacks are true black with no blooming around bright objects. The BRAVIA 9 can show slight halos in dark scenes.

Is the Sony BRAVIA 9 worth the extra money?

Only if brightness matters to you. At $1,999.99 versus $1,183.91 as of November 4, 2026, you pay about $816 more for glare handling and higher peak brightness, not for deeper blacks.

Which is better for PS5 and Xbox gaming?

Both do 120 Hz with VRR and ALLM. The C3 adds Dolby Vision gaming and four HDMI 2.1 ports. The BRAVIA 9 adds PS5 Auto HDR Tone Mapping and Auto Genre Picture Mode.

Does the LG C3 support Dolby Vision?

Yes. The C3 supports Dolby Vision, HDR10 and HLG. The BRAVIA 9 listing shows HDR10 and HLG but not Dolby Vision.

Yes, static elements like news tickers or game HUDs left on for long stretches can leave permanent marks. Mini LED sets like the BRAVIA 9 do not have this risk.

Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024) vs LG C3 65-Inch 4K OLED Smart TV

Buy the LG C3 if you want the best picture per dollar for dark-room movies and gaming. It is $1,183.91 at Best Buy as of November 4, 2026, against $1,999.99 at Merlin's TV & Appliance for the Sony BRAVIA 9. The BRAVIA 9 is the better pick only if your room is bright or you watch a lot of daytime sports and want Sony's peak brightness and anti-glare screen.

Today the LG C3 65-Inch 4K OLED Smart TV costs $816.08 less at its best price.

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