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Sony XAV-9000ES vs JVC KW-V660BT

The JVC KW-V660BT is the more complete everyday head unit: it has CarPlay, Android Auto, Android mirroring, CD/DVD playback, a 13-band EQ, 5-channel preamp outputs and SiriusXM readiness. The Sony XAV-9000ES is the higher-end piece, with a sharper 1280x720 screen, a brighter panel, LDAC Bluetooth and a stronger 55W x4 amp, but it lacks the disc drive and the deep tuning and output options of the JVC. Buy the JVC if you want smartphone integration and disc playback on a budget-minded build; step up to the Sony if sound quality and screen clarity matter more than features per dollar.

  • Choose the Sony XAV-9000ES if you want the sharper, brighter screen and LDAC wireless audio, and you do not need a CD/DVD player.
  • Choose the JVC KW-V660BT if you want CarPlay, Android Auto, disc playback and a 13-band EQ with 5-channel preamp outputs.

Prices

  • Sony XAV-9000ES: $999.99 at SONY (checked today)
  • JVC KW-V660BT: $349.99 at Showtime Electronics (checked today)
  • Difference: the JVC KW-V660BT is $650.00 cheaper than the Sony XAV-9000ES today
Sony
Sony XAV-9000ES

Sony XAV-9000ES

$999.99at SONYChecked 19 h ago
See all prices and details
Visit SONY

Store links may earn us a commission. Price via Klarna.

Pros
  • Sharp 1280x720 screen with high brightness
  • LDAC support for high-res wireless audio
  • Strong 55W x4 output
  • USB-C port with 3.0A charging
Cons
  • No CarPlay or Android Auto
  • No CD or DVD drive
  • No listed preamp outputs or detailed EQ
  • Fewer inputs than the JVC
JVC
JVC KW-V660BT Double DIN Head Unit

JVC KW-V660BT

JVC KW-V660BT Double DIN Head Unit

4.7(6 ratings)
$349.99at Showtime ElectronicsChecked 19 h ago
See all prices and details
Visit Showtime Electronics
Pros
  • CarPlay and Android Auto over USB
  • CD/DVD playback and USB video
  • 13-band EQ, time alignment and 5-channel preamps
  • SiriusXM ready and backup camera input
Cons
  • Lower amp rating than the Sony
  • No high-res Bluetooth codec listed
  • USB charging capped at 1.5A
  • Screen resolution and brightness not published

What separates them

Sony XAV-9000ESJVC KW-V660BT
Screen6.75-inch TFT, 1280x720, 425 cd/m26.8-inch capacitive touch, resolution not published
Smartphone integrationBluetooth audio only; no CarPlay or Android Auto listedApple CarPlay and Android Auto over USB, plus Android mirroring
Bluetooth audio qualitySBC, AAC and LDACBluetooth with no high-res codec listed
Amplifier55W x4 peak21W RMS / 45W peak x4
Preamp outputsNot listed5-channel, 2-volt front, rear and mono sub
Disc playbackNoneCD and DVD
TuningNot listed13-band EQ and time alignment
USB chargingUSB-C at up to 3.0AUp to 1.5A

Price history

$999.99$349.99
Nov 2Nov 10
  • Sony XAV-9000ES: lowest $999.99 on Nov 10 at SONY.
  • JVC KW-V660BT: lowest $349.99 on Nov 2 at Showtime Electronics; $349.99 on Nov 10.

Prices at every store

Sony XAV-9000ES

  • SONYNew

    In stock

    $999.99Free shippingChecked 19 h ago
    Visit SONY

Store links may earn us a commission. Price via Klarna.

Prices and history →

JVC KW-V660BT

  • Showtime ElectronicsNew

    In stock

    $349.99Free shippingChecked 19 h ago
    Visit Showtime Electronics
  • TargetNew

    In stock

    $429.00Free shippingChecked 19 h ago
    Visit Target
  • eBayNew

    Availability unknownSold by radioman621 (99.7% positive, 28,800 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $399.00Free shippingChecked Nov 9
    Visit eBay
  • VIP Pro Audio Brooklyn NYNew

    Availability unknown

    $429.00Free shippingChecked 19 h ago
    Visit VIP Pro Audio Brooklyn NY

Also available at

  • eBayCheck price at eBay
  • WalmartCheck price at Walmart

Store links may earn us a commission.

All 14 stores and price history →

Specs compared

SpecSony XAV-9000ESJVC KW-V660BT
Dimensions178 x 100 x 137 mm—
Weight1.0 kg—
Output power55W x4—
Screen diagonal6.75 inches / 17.1 cm—
Resolution1280 x 720—
LCD typeTFT Active Matrix—
Brightness425 cd/m2—
Bluetooth versionBLUETOOTH Standard version 5.0—
Bluetooth codecsSBC, AAC, LDAC™—
USB interfaceUSB Type-C® (Hi-speed)—
Maximum USB currentUSB port: 3.0 A—
Screen size—6.8"
Show all 40 specsShow fewer specs
SpecSony XAV-9000ESJVC KW-V660BT
Touchscreen type—Capacitive Touch Monitor
Apple CarPlay—Connect via USB
Android Auto—Connect via USB
Android mirroring—Connect via USB
Equalizer bands—13-Band EQ
USB charging current—up to a maximum of 1.5A
Bluetooth—Bluetooth®
SiriusXM ready—optional SiriusXM tuner required, sold separate…
Audio formats—FLAC, AAC, WAV, MP3, WMA

Questions and answers

Which is better for iPhone users?
The JVC. It supports Apple CarPlay over USB, so you get Maps, calls and music on the screen. The Sony has no CarPlay.
Which has the better screen?
The Sony. Its 1280x720 panel is sharper and rated at 425 cd/m2, which helps in daylight. JVC does not publish resolution or brightness for its 6.8-inch capacitive screen.
Which sounds better?
The Sony has more rated power and LDAC for wireless. The JVC gives you more control with a 13-band EQ, time alignment and 5-channel preamp outputs, which matters more if you run external amps.
Do I need a CD player?
Only the JVC plays CDs and DVDs. The Sony is a disc-free unit, so pick it only if you stream or use USB storage.
Is the Sony worth stepping up to?
If screen clarity, LDAC and stronger built-in power are your priorities, yes. If you want CarPlay, Android Auto, disc playback and tuning depth, the JVC covers more ground.
Which is easier to fit?
Both are double-DIN units. The Sony is listed at 178 x 100 x 137 mm and 1.0 kg; check your dash kit and depth before buying either.

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Buying guides that pick them

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Built-in amp power
—
21 watts RMS/45 peak x 4 channels
Preamp outputs—5-channel (2-volt front, rear, mono subwoofer)
Media Source—DVD, Bluetooth, CD, USB
Supported Video Formats—WMV, AVI
USB Video—Yes
CD/DVD Playback—Yes
Streaming Services—Spotify, Pandora
Backup Camera Input—Yes
GPS—No
Supported Operating System—Apple CarPlay, Android Auto
USB—Yes
Auxiliary Input—Yes
Input Sources—DVD, CD
Wireless Connectivity—Bluetooth, Apple CarPlay
Assistant Support—Apple CarPlay
Satellite Radio—SiriusXM Ready
Supported Apps—Waze
Wired Connectivity—USB
Supported Devices—Smartphone