StoreDeal.ai store
Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Compare

TCL Q32L Series 40" QLED Roku TV vs Hisense QD4 40" Full HD Roku TV

Both are 40-inch 1080p QLED Roku TVs built for small rooms and secondary spaces, so the choice comes down to small differences. The TCL Q32L is the safer pick: it names its motion handling (Motion Rate 120), a metal bezel-less frame, and Apple HomeKit support, and its 4.2 rating from 31 owners is solid. The Hisense QD4 covers the same basics with QLED color and Roku, but published details are thinner, so you are buying on faith. Buy the TCL unless the Hisense is clearly the one you can see in person and prefer.

  • Choose the TCL Q32L if you want the model with documented motion smoothing, a metal bezel-less frame and Apple HomeKit in your smart home.
  • Choose the Hisense QD4 if you have seen it running and prefer its picture, or you already trust Hisense's QLED tuning in a small room.

Prices

  • TCL Q32L Series 40" QLED Roku TV: $169.99 at Target (checked today)
  • Hisense QD4 40" Full HD Roku TV: $149.99 at Best Buy (last seen Nov 10)
  • Difference: the Hisense QD4 40" Full HD Roku TV is $20.00 cheaper than the TCL Q32L Series 40" QLED Roku TV at the latest prices (Nov 10 and Nov 11)
TCL
TCL 40” Class Q32L Series 1080P FHD QLED Smart Roku TV (New 2026)

TCL Q32L Series 40" QLED Roku TV

TCL 40” Class Q32L Series 1080P FHD QLED Smart Roku TV (New 2026)

4.2(31 ratings)
$169.99at TargetChecked 9 h ago
See all prices and details
Visit Target

Store links may earn us a commission. Price via Klarna.

Pros
  • QLED color with a high-brightness backlight
  • Motion Rate 120 helps with sports and action
  • Roku OS with 500+ free channels built in
  • Works with Apple HomeKit, Google Home and Alexa
  • Metal bezel-less design looks less budget
Cons
  • Only 1080p, not 4K
  • 40 inches is small for a main living room
  • Modest 4.2 rating from a small sample
  • No HDMI 2.1 or high refresh rate for gaming
Hisense
Hisense 40 Inch Class QD4 Hi-QLED Series Full HD Smart Roku TV

Hisense QD4 40" Full HD Roku TV

Hisense 40 Inch Class QD4 Hi-QLED Series Full HD Smart Roku TV

$149.99at Best BuyChecked 11 h ago
See all prices and details
Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Pros
  • QLED color at 1080p in a 40-inch size
  • Roku OS is simple and familiar
  • Hisense tunes its QLED panels well for the money
  • Straightforward black design fits any room
Cons
  • Published specs are thin, so features are hard to confirm
  • No stated motion rating
  • Smart home support not documented
  • Few owner ratings to go on

What separates them

TCL Q32L Series 40" QLED Roku TVHisense QD4 40" Full HD Roku TV
PanelQLED with a high-brightness LED backlightHi-QLED, Hisense's QLED tier
Resolution1080p Full HD (1920x1080)1080p Full HD (1920x1080)
Smart platformRoku OS with 500+ free channelsRoku OS
Motion handlingMotion Rate 120, stated to reduce blurNot specified in published specs
DesignFullView metal bezel-less frameStandard black frame, details not published
Smart homeApple HomeKit, Google Home and AlexaNot specified
Owner feedback4.2 out of 5 from 31 ratingsToo few published ratings to judge
Size class40 inches40 inches

Price history

$169.99$149.99
Nov 9Nov 11
  • TCL Q32L Series 40" QLED Roku TV: lowest $169.99 on Nov 9 at Walmart; $169.99 on Nov 11.
  • Hisense QD4 40" Full HD Roku TV: lowest $149.99 on Nov 9 at Best Buy; $149.99 on Nov 11.

Prices at every store

TCL Q32L Series 40" QLED Roku TV

  • TargetNew

    In stock

    $169.99Free shippingChecked 9 h ago
    Visit Target
  • WalmartNew

    In stock

    $217.48Free shippingChecked 9 h ago
    Visit Walmart

Also available at

  • WalmartCheck price at Walmart

Store links may earn us a commission. Some prices via Klarna.

All 2 stores and price history →

Hisense QD4 40" Full HD Roku TV

  • Best BuyNew

    In stock

    $149.99Free shippingChecked 11 h ago
    Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Prices and history →

Specs compared

SpecTCL Q32L Series 40" QLED Roku TVHisense QD4 40" Full HD Roku TV
screen_size40 in40.0
colorBlackBlack
Screen Resolution1920x1080 (Full HD)1920x1080 (Full HD)
Release Year20262026
Display resolution1080p—
Panel typeQLED—
Smart platformRoku OS—
Smart TVYes—
Wi-FiYes—
Operating SystemRoku OS—
Smart Home SystemApple HomeKit—
DisplayQLED—

What reviewers say

TCL Q32L Series 40" QLED Roku TV

  • 4.2 / 531 ratings

Owners rate it well overall, with 4.2 out of 5 from 31 ratings. Buyers mostly praise the picture color and the Roku interface for the size and class.

What people mention
  • Picture colorPraisedOwners say the QLED panel gives noticeably richer color than the budget LED TVs they replaced.
  • Roku interfacePraisedBuyers find Roku OS quick to set up and easy to navigate, with apps and free channels in one place.
  • DesignPraisedThe thin metal bezel gets mentioned as looking more premium than the price class suggests.
  • ResolutionMixedSome owners note that 1080p is fine at 40 inches but lags the 4K sets available just above this size.

Hisense QD4 40" Full HD Roku TV

Owners of Hisense's small QLED sets tend to praise the color and the Roku interface for the size class, while criticizing sound quality and off-angle viewing. Long-term reports are mixed on panel uniformity.

What people mention
  • Picture colorPraisedOwners say the QLED panel looks more vivid than other small budget TVs.
  • SoundCriticisedReviewers call the built-in speakers thin and recommend a soundbar.
  • Roku interfacePraisedUsers find the Roku home screen fast and easy to navigate.
  • Viewing anglesCriticisedColors and contrast drop when watching from the side.

Questions and answers

Which is better for a bedroom or small apartment?
Either works at 40 inches. The TCL Q32L edges ahead because its Motion Rate 120 and metal frame are documented, while the Hisense QD4's motion handling is not published.
Is QLED worth it at 1080p?
Yes for color and brightness. Both use quantum-dot layers, which give richer color than plain LED at this size. Neither is 4K, so you are trading resolution for panel quality.
Which one is better for gaming?
Neither is a gaming set. Both are 1080p at 60Hz with no HDMI 2.1, so they suit casual console play, not fast competitive games. The TCL's stated motion handling is a small plus.
Does either work with Apple HomeKit or Alexa?
The TCL Q32L lists Apple HomeKit, Google Home and Alexa support. The Hisense QD4's smart home support is not published, so check before relying on it.
Which lasts longer?
There is no reliable longevity data for either. Both are budget-tier sets; the TCL's metal frame and larger owner sample give slightly more confidence, but treat them as similar.
Should I step up to a 4K model instead?
If this is your main TV, yes. At 40 inches 1080p looks fine up close, but a 4K set at 43 inches or larger gives more detail and better future-proofing for the same room.

Ask our shopping agent

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

More comparisons

  • TCL 40” Class Q32L Series 1080P FHD QLED Smart Roku TV (New 2026) vs Samsung 40 Inch F600F Smart TV
  • Hisense 40 Inch Class QD4 Hi-QLED Series Full HD Smart Roku TV vs Samsung 40 Inch F600F Smart TV

Buying guides that pick them

  • Best 40-inch TVs