TCL 55" S41CG 4K Google TV vs Insignia F50 Series 4K Fire TV

The Insignia F50 is the safer pick for most people: it has more ratings, a slightly higher score, and Fire TV is simple to use. The TCL S41CG wins on picture and sound features, with Dolby Vision, Dolby Atmos and DTS Virtual:X, plus Google TV with Chromecast and Apple HomeKit. Both are 60Hz LED sets, so neither suits serious gamers or bright, sunlit rooms. Reviewers of both report a good picture for the money; the TCL's edge is HDR and audio, the Insignia's is a familiar, low-fuss platform and wider viewing angles.

• Choose the TCL S41CG if you want Dolby Vision and Atmos, Google TV with Chromecast, and Apple HomeKit support in one set.
• Choose the Insignia F50 if you want a simple Fire TV set with Alexa built in, Ethernet for a wired connection, and the most owner feedback to go on.