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Trader Joe's Pure Stevia Extract Powder vs NOW BetterStevia Organic Stevia Powder

Both are pure stevia leaf extract with no fillers, so the choice comes down to price and certification. NOW BetterStevia is $7.33 at Vitacost.com as of November 5, 2026, and Trader Joe's is $12.77 at Amazon as of November 5, 2026. Buy NOW if you want USDA Organic, Non-GMO Project Verified, and a 1 oz bottle rated 4.6 out of 5 from 654 ratings. Buy Trader Joe's only if you already shop there or want a vegan stevia powder without paying for organic certification.

Today the NOW BetterStevia Organic Stevia Powder costs $5.44 less at its best price.

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Trader Joe's
Trader Joe's Pure Stevia Extract Powder

Trader Joe's Pure Stevia Extract Powder

$12.77at AmazonObserved Nov 5, 2026, 5:49 PM
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Choose the Trader Joe's Pure Stevia Extract Powder if you want a simple vegan stevia powder and the $12.77 Amazon price as of November 5, 2026 works for you.

Pros
  • Single-ingredient stevia powder with no fillers
  • Vegan
  • Sold at a mainstream retailer with easy returns
  • Simple option if you don't need organic certification
Cons
  • Costs $5.44 more than NOW at the listed prices
  • No stated organic or Non-GMO certification
  • No published rating or serving count
  • Only one store prices it new, so fewer price options
O
Organic Stevia Powder

NOW BetterStevia Organic Stevia Powder

Organic Stevia Powder

4.6· 654 ratings
$7.33at Vitacost.comObserved Nov 5, 2026, 5:49 PM
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Choose the NOW BetterStevia Organic Stevia Powder if you want certified organic, Non-GMO Project Verified stevia at the lower price of $7.33 at Vitacost.com as of November 5, 2026.

Pros
  • USDA Organic and Non-GMO Project Verified
  • Pure stevia leaf extract with no fillers or additives
  • 1 oz bottle gives about 622 servings, so it lasts a long time
  • 4.6 out of 5 from 654 ratings; buyers praise taste and value
  • Gluten free, vegan, Kosher, and low glycemic
Cons
  • Easy to over-sweeten because it is so concentrated
  • Some shoppers notice a bitter or unusual aftertaste
  • Included plastic scoop is awkward to use
  • Powder can dispense too fast from the shaker holes

What separates them

Trader Joe's Pure Stevia Extract PowderNOW BetterStevia Organic Stevia Powder
Price$12.77 at Amazon as of November 5, 2026$7.33 at Vitacost.com as of November 5, 2026
Organic certificationNot stated as organicUSDA Organic, certified by QAI
Non-GMO verificationNot statedNon-GMO Project Verified
Package sizeNot stated1 oz bottle, about 622 servings at 45 mg each
Included scoopNot statedServing scoop enclosed
Ingredient listPure stevia extract powder, veganCertified organic stevia leaf extract only
Calories and glycemic impactZero-calorie sugar alternativeZero calorie, low glycemic
Shopper ratingsNo rating given4.6 out of 5 from 654 ratings

Price history

  • Trader Joe's Pure Stevia Extract Powder: lowest $12.77 on Nov 5 at Amazon.
  • NOW BetterStevia Organic Stevia Powder: lowest $6.49 on Nov 5 at Walmart.

Prices at every store

Trader Joe's Pure Stevia Extract Powder

  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $12.77Free shippingObserved Nov 5, 2026, 5:49 PM
    Visit store
Prices and history →

NOW BetterStevia Organic Stevia Powder

  • Vitacost.comNew

    In stock

    $7.33Free shippingObserved Nov 5, 2026, 5:49 PM
    Visit store
  • PureFormulas.comNew

    In stock

    $7.13+ $4.99 shippingObserved Nov 5, 2026, 5:49 PM
    Visit store
  • eBayNew

    In stockSold by nutri_mart

    $12.38Free shippingObserved Nov 5, 2026, 5:49 PM
    Visit store
  • Macy'sNew

    In stock

    $12.24+ $10.95 shippingObserved Nov 5, 2026, 5:49 PM
    Visit store

Also available at

  • AmazonCheck price at Amazon
  • iHerbCheck price at iHerb
  • WalmartCheck price at Walmart
All 4 stores and price history →

Specs compared

SpecTrader Joe's Pure Stevia Extract PowderNOW BetterStevia Organic Stevia Powder
TypeNatural Sugar AlternativeStevia
Sugar Alternative TypeSteviaStevia
VeganYes—
Weight—1 oz
Artificial Sweetener Type—Stevia
Flavor—Sweet
Form—Powdered
Package Size—1 oz
Package Type—Bottle
Certifications—Organic
Ingredients—Certified Organic Stevia Leaf Extract
Contains—Pure Stevia extract
Show all 16 specsShow fewer specs
SpecTrader Joe's Pure Stevia Extract PowderNOW BetterStevia Organic Stevia Powder
Free Of—Artificial sweeteners, Egg, Gluten
Processing Method—Crafted from sustainably sourced stevia leaves
Dietary Needs—Sugar-free
Typical Users—Diabetics, Vegans, Vegetarian

What reviewers say

Trader Joe's Pure Stevia Extract Powder

Owners of pure stevia powders generally like the zero-calorie sweetness and the absence of fillers, but many note a bitter aftertaste and warn that a little goes a long way.

What people mention
  • TasteMixedSweet and clean for some, but many notice a bitter or licorice-like aftertaste.
  • StrengthMixedExtremely concentrated, so it lasts long but is easy to over-sweeten.
  • IngredientsPraisedPure stevia extract with no maltodextrin or erythritol fillers.
  • BakingCriticisedDoes not substitute cup-for-cup for sugar in recipes.

NOW BetterStevia Organic Stevia Powder

  • 4.7 / 5Google Shopping · 3,060 ratings

Buyers rate it 4.6 out of 5 from 654 ratings on the product page and 4.7 out of 5 from 3,060 ratings on Google Shopping. Fans praise its purity, lack of fillers and value per jar; the main split is aftertaste, which some notice and others do not.

What people mention
  • TasteMixedSome buyers find it clean and better than other stevia brands, while others notice a bitter or unusual aftertaste.
  • PurityPraisedBuyers value that it is pure stevia leaf extract with no fillers or added ingredients.
  • ConcentrationMixed

Questions and answers

Which is better for coffee and tea?
Both dissolve in hot drinks. NOW buyers specifically praise how it dissolves in coffee, tea, and smoothies, and its 45 mg scoop makes dosing easy. Start with half a scoop of either, since both are concentrated.
Is NOW BetterStevia worth the extra over Trader Joe's?
NOW is actually cheaper: $7.33 at Vitacost.com versus $12.77 at Amazon as of November 5, 2026. It also adds USDA Organic and Non-GMO Project Verified certification, so it is the better value on both counts.
Which one is more likely to taste bitter?
Both are pure stevia extract, so both can taste bitter to some people. NOW reviews are split, with some shoppers noticing no aftertaste and others finding it unpleasant. Trader Joe's has no published rating to compare.
How long does a bottle last?
NOW's 1 oz bottle lists about 622 servings at 45 mg per level scoop, so it lasts months for daily use. Trader Joe's does not state its net weight or serving count.
Are either of these safe for diabetics?
Both are zero-calorie stevia powders with no sugar, and NOW is labeled low glycemic. Stevia does not raise blood sugar the way table sugar does, but check with your doctor about your diet.
Is Trader Joe's stevia organic?
The listed specs only state that it is a vegan stevia powder. NOW is the one with USDA Organic and Non-GMO Project Verified certification.

More comparisons

  • Trader Joe's Pure Stevia Extract Powder vs Better Stevia Organic Extract Powder
  • Better Stevia Organic Extract Powder vs Organic Stevia Powder
A tiny scoop sweetens a lot, which buyers like for value but find easy to overdo.
  • DissolvingPraisedReviewers say it dissolves easily in coffee, tea and smoothies.