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Westinghouse Roku TV - 40 Inch Smart TV, 1080P FHD Television vs Pioneer 40" Class LED Full HD (1080p) Smart Roku TV

Both are 40-inch 1080p Roku TVs with 60 Hz panels and three HDMI ports, so the picture and app experience are close. The Pioneer is the cheaper buy at $119.99 at Best Buy as of November 4, 2026, against $159.99 at Target for the Westinghouse. Pick the Westinghouse if you want hands-free voice control and AirPlay casting; pick the Pioneer if you just want the lowest price on a basic Roku set.

Today the Pioneer 40" Class LED Full HD (1080p) Smart Roku TV costs $40.00 less at its best price.

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Westinghouse
Westinghouse Roku TV - 40 Inch Smart TV, 1080P FHD Television

Westinghouse Roku TV - 40 Inch Smart TV, 1080P FHD Television

4.7· 15,208 ratings
$159.99at TargetObserved at 9:39 PM
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Choose the Westinghouse if you want Alexa, Google Assistant or Siri voice control and AirPlay 2 casting built in.

Pros
  • Voice control through Alexa, Google Assistant and Siri
  • AirPlay 2 for casting from iPhone and iPad
  • Large review base at 4.7 of 5
  • Sold new at 5 stores, so easier to price-shop
Cons
  • Costs $40 more than the Pioneer
  • One speaker and 250 nits, so sound and brightness are basic
  • No HDR at 1080p
Pioneer
Pioneer 40" Class LED Full HD (1080p) Smart Roku TV

Pioneer 40" Class LED Full HD (1080p) Smart Roku TV

4.7· 636 ratings
$119.99at Best BuyObserved at 11:14 PM
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Choose the Pioneer if you want a 40-inch Roku TV at the lowest price and do not need voice assistants or casting.

Pros
  • Lowest price of the two at $119.99
  • Direct-lit LED backlight
  • Built-in ATSC/NTSC/Clear QAM tuner for antenna use
  • Same Roku platform and 3 HDMI ports
Cons
  • No built-in voice assistant
  • No AirPlay 2
  • Only one store prices it new
  • Far fewer ratings than the Westinghouse

What separates them

Westinghouse Roku TV - 40 Inch Smart TV, 1080P FHD TelevisionPioneer 40" Class LED Full HD (1080p) Smart Roku TV
Price$159.99 at Target as of November 4, 2026$119.99 at Best Buy as of November 4, 2026
Voice assistantsAlexa, Google Assistant and Siri supportNone built in
CastingAirPlay 2 and Roku Mobile AppRoku app casting only
BacklightStandard LED, 250 nits, 1000:1 contrastDirect-lit LED
AudioDolby Digital Plus, one speakerDolby Audio
TunerNot specifiedATSC, NTSC, Clear QAM
Ratings volume4.7 of 5 from 15,208 ratings4.7 of 5 from 636 ratings
Store coverage5 stores price it new1 store prices it new

Price history

  • Westinghouse Roku TV - 40 Inch Smart TV, 1080P FHD Television: lowest $159.99 on Nov 4 at Walmart.
  • Pioneer 40" Class LED Full HD (1080p) Smart Roku TV: lowest $119.99 on Nov 4 at Best Buy.

Prices at every store

Westinghouse Roku TV - 40 Inch Smart TV, 1080P FHD Television

  • TargetNew

    In stock

    $159.99Free shippingObserved at 9:39 PM
    Visit store
  • eBayNew

    In stockSold by electronic_express

    $159.99Free shippingObserved at 9:39 PM
    Visit store
  • Best BuyNew

    In stock

    $179.99Free shippingObserved at 9:39 PM
    Visit store
  • Macy'sNew

    In stock

    $199.99Free shippingObserved at 9:39 PM
    Visit store

Also available at

  • WalmartCheck price at Walmart
All 5 stores and price history →

Pioneer 40" Class LED Full HD (1080p) Smart Roku TV

  • Best BuyNew

    In stock

    $119.99Free shippingObserved at 11:14 PM
    Visit store
Prices and history →

Specs compared

SpecWestinghouse Roku TV - 40 Inch Smart TV, 1080P FHD TelevisionPioneer 40" Class LED Full HD (1080p) Smart Roku TV
colorMulticolorBlack
Resolution1080pFull HD, 1080p
Refresh rate60 Hz60Hz
BrandWestinghousePioneer
HDTV Format1080pFull HD, 1080p
Display TypeLEDLED
screen_size40 in—
DisplayLED—
Television typeLED TVs—
Smart techY—
Tv featuresBluetooth—
StreamersRoku—
Show all 40 specsShow fewer specs
SpecWestinghouse Roku TV - 40 Inch Smart TV, 1080P FHD TelevisionPioneer 40" Class LED Full HD (1080p) Smart Roku TV
PlatformRoku OS—
Virtual asst.Alexa—
HDMI number3—
Mount typeFreestanding—
Sound technologyDolby Digital Plus—
Color categoryBlack—
ManufacturerWestinghouse—
Horizontal viewing angle178 degrees—
Vertical viewing angle178 degrees—

What reviewers say

Westinghouse Roku TV - 40 Inch Smart TV, 1080P FHD Television

With over 15,000 ratings averaging 4.7 out of 5, owners mostly treat it as a cheap, easy TV that does the basics well. Praise centers on Roku's interface and the price; complaints tend to be about sound and picture brightness.

Pros
  • Easy Roku setup and navigation
  • Good value for the price
  • Light and simple to move or mount
  • Works well as a bedroom or spare TV
Cons
  • Built-in sound is thin
  • Picture looks dim in bright rooms
  • Black levels are mediocre

Pioneer 40" Class LED Full HD (1080p) Smart Roku TV

The set holds a 4.7 out of 5 from 636 ratings, which points to buyers being satisfied with it as a budget TV. Complaints tend to center on picture brightness and sound rather than the Roku software.

Pros
  • Easy Roku setup and navigation
  • Good picture for the price
  • Light and simple to mount or move
Cons
  • Built-in speakers sound thin
  • Not very bright in daylight
  • Black levels look gray in dark scenes

Questions and answers

Which is better for a bedroom?
Either works at 40 inches, but the Pioneer saves you $40 if you do not need voice control. The Westinghouse is worth it if you want to talk to the TV or cast from an iPhone.
Do both have the same picture quality?
Both are 1080p LED panels at 60 Hz with no HDR, so they are close. The Westinghouse lists 250 nits and a 1000:1 contrast ratio; Pioneer lists a direct-lit backlight but no brightness figure.
Is the Westinghouse worth $40 more?
Only if you will use Alexa, Google Assistant, Siri or AirPlay 2. For plain streaming, the Pioneer does the same job for less.
Which has more HDMI ports?
Both have three HDMI inputs, enough for a console, a streaming stick and a cable box.
Can I use an antenna with these TVs?
The Pioneer lists an ATSC/NTSC/Clear QAM tuner, so it works with an antenna out of the box. Westinghouse does not list a tuner type, so check before relying on one.
Which lasts longer?
Neither maker publishes a lifespan figure, and both are budget 1080p sets. The Westinghouse has a much larger review base, which gives more evidence on reliability over time.

More comparisons

  • VIZIO 40" Class Quantum Full HD 1080p QLED Smart TV (VFQ40M-10) vs Pioneer 40" Class LED Full HD (1080p) Smart Roku TV

Buying guides that pick them

  • Best 40 inch TVs under $300
Video streaming quality
FHD
—
Contrast ratio range1000:1—
Brightness250 nt—
Number of speakers1—
Input/output typeHDMI—
High DefinitionYes—
Screen FormFlat—
Assistant SupportGoogle Assistant, Amazon Alexa, Siri—
HDRYes—
ConnectivityWi-Fi, RF, USB, HDMI, Ethernet, Optical Audio—
Width5.2 in wide—
Weight20 lb—
HDMI Ports3 HDMI ports—
Smart TV—Yes
Internet Streaming Services—Roku
Backlight Technology—LED
Display Highlights—Smart TV, High Definition
Network Functionality—Streaming (Roku), Smart TV
Supported Resolutions—1080p